Ads circuit breaker

How to read this

Attention means something broke badly enough to flag the same day, without waiting for confirmation: spend running away, conversions collapsing, or a metric moving several times further than an ordinary trip.

Tripped means a metric moved at least 40% against the account's own trailing baseline and stayed there for 2 consecutive days, or the account stopped spending or converting outright. Watch is a single breach that has not been confirmed yet.

Limited means the account has too little volume for a trustworthy trend read at any window length. Those accounts are watched for zero spend and zero conversions only, which is the signal that actually matters at that size.

Conversions are given 2 days to settle before they count, because Google backfills them for days after the click. Comparisons are against each account's own recent history, not against industry benchmarks or client targets.

The What to fix button opens a remediation page for that account: 7, 14 and 60 day windows side by side, which keywords got more expensive or stopped converting, and every change made on the account in the last 25 days.

Actions taken are logged by the account manager against each account and shown here with the date they were logged. Names are recorded in the log itself and are deliberately not shown on this page.

This system is read only. It never changes a Google Ads account.