Fix: Custom Shade & Shutter v2

Limited keyword visibility

Only 37% of the last 7 days of spend sits on keywords the API will report. The rest is Performance Max, Shopping or Demand Gen, which have no keywords or search terms to inspect. An empty section below means cannot see, not nothing wrong.

Where are you showing up

What people actually searched, and what you were bidding on, over the last 7 days by spend.

Search terms

Search term	Campaign	Cost	Clicks	Conv
exterior patio shades	NZ \| Search \| Non-Brand \| DFW	18	2	1.0
custom shade and shutter	NZ \| Search \| Brand	17	7	1.0
motorized patio shades cost	NZ \| Search \| Non-Brand \| DFW	12	1	0
remote control outdoor patio shades	NZ \| Search \| Non-Brand \| DFW	11	1	0
exterior solar shades for windows	NZ \| Search \| Non-Brand \| DFW	9	1	0
motorized outdoor solar screens	NZ \| Search \| Non-Brand \| DFW	8	1	0
custom shades and shutters	NZ \| Search \| Brand	8	4	0
exterior shutters dallas	NZ \| Search \| Non-Brand \| DFW	8	1	0
motorized shades for large windows	NZ \| Search \| Non-Brand \| DFW	7	1	0
cool sun skylight shades	NZ \| Search \| Non-Brand \| DFW	7	1	0
black motorized shades	NZ \| Search \| Non-Brand \| DFW	7	2	0
custom patio shades	NZ \| Search \| Non-Brand \| DFW	6	1	0
aluminum shutters	NZ \| Search \| Non-Brand \| DFW	6	1	0
patio shades	NZ \| Search \| Non-Brand \| DFW	6	1	0
sun shades for patio	NZ \| Search \| Non-Brand \| DFW	6	1	0
retractable sun shades outdoor costco	NZ \| Search \| Non-Brand \| DFW	6	1	0
electric blackout shades for windows	NZ \| Search \| Non-Brand \| DFW	6	1	0
retractable shades for patio	NZ \| Search \| Non-Brand \| DFW	5	2	0
architectural shutters exterior	NZ \| Search \| Non-Brand \| DFW	5	1	0
3 day blinds outdoor shades	NZ \| Search \| Non-Brand \| DFW	4	2	0
patio blinds	NZ \| Search \| Non-Brand \| DFW	4	1	0
custom width outdoor roller shades	NZ \| Search \| Non-Brand \| DFW	3	1	0
how much do plantation shutters cost	NZ \| Search \| Brand	3	1	0
customshadeandshutter	NZ \| Search \| Brand	3	1	0
best outdoor blinds for wind and rain	NZ \| Search \| Non-Brand \| DFW	3	1	0

Show the remaining 10 search terms · 23 of spend

Search term	Campaign	Cost	Clicks
plantation blinds	NZ \| Search \| Brand	3	1
norman shades	NZ \| Search \| Brand	2	1
custom shade and shutter reviews	NZ \| Search \| Brand	2	1
cost of retractable awning for deck	NZ \| Search \| Non-Brand \| DFW	2	1
outdoor sun covers	NZ \| Search \| Non-Brand \| DFW	2	1
plantation shutters	NZ \| Search \| Brand	2	1
zingas window coverings	NZ \| Search \| Brand	2	1
plantation shutters tyler tx	NZ \| Search \| Brand	2	1
sun shutters	NZ \| Search \| Brand	2	1
custom shades	NZ \| Search \| Brand	2	1

Keywords

Keyword	Match	Cost	Clicks	CPC	Conv
exterior shades	Phrase	92	13	7.11	1.0
patio shades	Phrase	59	7	8.36	1.0
outdoor shades	Phrase	39	6	6.46	0
exterior shutters	Phrase	32	6	5.29	0
automated shades	Phrase	31	6	5.10	0
outdoor motorized shades	Exact	29	3	9.67	0
motorized patio shades	Phrase	26	2	13.04	0
patio shades	Exact	24	3	8.12	1.0
custom shade and shutter	Phrase	21	9	2.31	0
custom shade and shutter	Exact	17	7	2.48	1.0
patio sun shades	Phrase	15	4	3.67	0
patio sun shades	Exact	10	3	3.25	0
exterior shades	Exact	9	1	9.23	0
custom shades and shutters	Exact	8	4	2.05	0
aluminum shutters	Exact	6	1	6.18	0
custom shades and shutters	Phrase	5	2	2.74	0
retractable patio shades	Exact	5	2	2.57	0
exterior shutters	Exact	5	1	5.00	0
outdoor roller shades	Phrase	3	1	3.24	0
customshadeandshutter	Exact	3	1	2.87	0
custom shade and shutter reviews	Phrase	2	1	2.48	0

What is wasting spend

Everything that took money in the last 7 days and returned no conversions. Total: 0 of 1,207 spent.

Search terms with no conversions

Terms marked UNRELATED share no meaningful word with any keyword in the account, which makes them the safest to negative. Brand terms are excluded here on purpose: brand traffic converting at zero is a tracking question, not a waste question.

No zero-conversion search terms above the reporting threshold.

Keywords that have never converted

None.

Keywords that stopped converting

These worked over 60 days and produce nothing now. Treat as a diagnosis, not a cut list.

None.

How do we fix it

Ranked by the money involved. Each item says how confident the data makes us and what would make it wrong. Nothing here has been applied: this system is read only and never changes an account.

1. 2 high-spend keywords have a quality score of 4 or less

medium 30

Low quality score means paying a premium per click for worse positions. Usually ad relevance or landing page experience.

exterior shades (QS 3), patio shades (QS 3)

The recoverable figure assumes a typical CPC improvement, it is not measured.

2. Raise the budget on NZ | Search | Non-Brand | DFW

high

Losing 28% of impression share to budget while still converting. This campaign is being capped, not failing.

roughly 150 of additional weekly spend available

This spends more money rather than saving it. Worth it only while CPA holds.

3. Raise the budget on NZ | Search | Brand

high

Losing 21% of impression share to budget while still converting. This campaign is being capped, not failing.

roughly 16 of additional weekly spend available

This spends more money rather than saving it. Worth it only while CPA holds.

4. Ad rank is the constraint on NZ:PMax | Exterior - Motorized Shades | DFW

medium

Losing 78% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

5. Ad rank is the constraint on NZ | Search | Non-Brand | DFW

medium

Losing 55% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

6. Ad rank is the constraint on NZ:PMax | Exterior - Aluminum Patio Shutters | DFW

medium

Losing 76% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

7. Ad rank is the constraint on NZ:PMax | Interior - Motorized Rollers Shades | DFW

medium

Losing 67% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

8. Ad rank is the constraint on NZ | Search | Brand

medium

Losing 72% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

Is this sudden or gradual

The 60 day column is this account's normal. Red means the shorter window is worse than that normal. A row that worsens steadily left to right is drift, not a break.

Metric	60d	14d	7d
Spend per day	250	194	172
Conversions per day	1.45	0.93	1.00
CPA	172.67	209.36	172.41
CPC	1.74	2.61	2.89
CTR %	1.64	3.00	3.06

What was changed on the account

Every change in the last 25 days, grouped by day and kind. If the trip lines up with something here, that is the first suspect.

2026-08-24Campaign Budget update ×5 by guilherme amountMicros

2026-08-21Campaign Budget update ×5 by guilherme amountMicros

2026-08-20Campaign Budget update ×10 by guilherme amountMicros

2026-08-19Asset create ×5 by amanda id, resourceName

2026-08-17Asset create ×4 by amanda id, resourceName

2026-08-12Asset create ×6 by amanda id, resourceName

2026-08-06Campaign Budget update ×5 by guilherme amountMicros

2026-08-05Campaign Budget update ×4 by guilherme amountMicros

2026-08-03Campaign Budget update ×5 by guilherme amountMicros

How to read this

Conversions are given 2 days to settle, so metrics end 2026-08-23 rather than yesterday. Change history runs to today, because changes need no settling.

A zero-conversion keyword is not proof of a bad keyword. If this client takes calls through CallRail and those calls are not imported into Google Ads, real conversions will be missing from every number on this page.

Read only. Nothing here has been applied to the account.