Limited keyword visibility
Only 31% of the last 7 days of spend sits on keywords the API will report. The rest is Performance Max, Shopping or Demand Gen, which have no keywords or search terms to inspect. An empty section below means cannot see, not nothing wrong.
Where are you showing up
What people actually searched, and what you were bidding on, over the last 7 days by spend.
Search terms
| Search term | Campaign | Match | Cost | Clicks | Conv |
|---|---|---|---|---|---|
| windows and doors okc | NZ - Search - Non-Brand - OK | 55 | 1 | 1.0 | |
| progressive windows fairview ok | NZ - Search - Brand - OK | 25 | 4 | 0 | |
| progressive windows fairview oklahoma | NZ - Search - Brand - OK | 15 | 1 | 0 | |
| frontier siding and windows ponca city | NZ - Search - Non-Brand - OK | 14 | 2 | 0 | |
| progressive windows | NZ - Search - Brand - OK | 12 | 2 | 0 | |
| southwest door and plywood | NZ - Search - Non-Brand - OK | 12 | 1 | 0 | |
| thermotech | NZ - Search - Non-Brand - OK | 10 | 1 | 0 | |
| edmond glass broadway | NZ - Search - Non-Brand - OK | 10 | 1 | 0 | |
| glass guru | NZ - Search - Non-Brand - OK | 6 | 1 | 0 | |
| progressive windows fairview | NZ - Search - Brand - OK | 5 | 1 | 2.0 | |
| front door with sidelights | NZ - Search - Non-Brand - OK | 5 | 1 | 0 | |
| replace patio sliding door | NZ - Search - Non-Brand - OK | 4 | 1 | 0 | |
| proview windows | NZ - Search - Non-Brand - OK | 2 | 1 | 0 | |
| large sliding windows for porch | NZ - Search - Non-Brand - OK | 2 | 1 | 0 |
Keywords
| Keyword | Match | Cost | Clicks | CPC | Conv |
|---|---|---|---|---|---|
| home window replacement | Phrase | 125 | 14 | 8.95 | 0 |
| window installation cost | Phrase | 66 | 3 | 22.16 | 1.0 |
| progressive windows fairview | Exact | 46 | 6 | 7.61 | 2.0 |
| free window estimate | Phrase | 21 | 2 | 10.43 | 0 |
| window replacement near me | Exact | 18 | 3 | 5.84 | 0 |
| front door replacement | Phrase | 17 | 2 | 8.62 | 0 |
| vinyl replacement windows | Phrase | 14 | 2 | 7.14 | 0 |
| progressive windows | Exact | 12 | 2 | 5.99 | 0 |
| front door replacement near me | Exact | 12 | 1 | 11.80 | 0 |
| progressive windows oklahoma | Exact | 8 | 1 | 8.50 | 1.0 |
| replacement windows | Exact | 7 | 2 | 3.67 | 0 |
| patio door replacement | Phrase | 6 | 2 | 2.94 | 0 |
| progressive windows | Phrase | 3 | 1 | 3.17 | 1.0 |
What is wasting spend
Everything that took money in the last 7 days and returned no conversions. Total: 125 of 1,137 spent.
Search terms with no conversions
Terms marked UNRELATED share no meaningful word with any keyword in the account, which makes them the safest to negative. Brand terms are excluded here on purpose: brand traffic converting at zero is a tracking question, not a waste question.
No zero-conversion search terms above the reporting threshold.
Keywords that have never converted
None.
Keywords that stopped converting
These worked over 60 days and produce nothing now. Treat as a diagnosis, not a cut list.
| Keyword | Conv 60d | Conv 7d | Cost 7d |
|---|---|---|---|
| home window replacement | 5 | 0 | 125 |
How do we fix it
Ranked by the money involved. Each item says how confident the data makes us and what would make it wrong. Nothing here has been applied: this system is read only and never changes an account.
1. Investigate 1 keywords that stopped converting
low 125These converted over the last 60 days and have produced nothing in the last 7 while still spending. Something changed: landing page, competition, tracking, or intent. Do not pause these before finding out which.
2. Raise the budget on NZ - Search - Non-Brand - OK
highLosing 31% of impression share to budget while still converting. This campaign is being capped, not failing.
3. Ad rank is the constraint on NZ:PMax | Replacement Windows & Doors | OK
mediumLosing 90% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.
4. Ad rank is the constraint on NZ - Search - Non-Brand - OK
mediumLosing 60% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.
Is this sudden or gradual
The 60 day column is this account's normal. Red means the shorter window is worse than that normal. A row that worsens steadily left to right is drift, not a break.
| Metric | 60d | 14d | 7d |
|---|---|---|---|
| Spend per day | 110 | 153 | 162 |
| Conversions per day | 6.33 | 7.43 | 1.14 |
| CPA | 17.40 | 20.62 | 142.11 |
| CPC | 2.12 | 1.61 | 1.85 |
| CTR % | 5.31 | 4.69 | 5.14 |
What was changed on the account
Every change in the last 25 days, grouped by day and kind. If the trip lines up with something here, that is the first suspect.
How to read this
Conversions are given 2 days to settle, so metrics end 2026-08-23 rather than yesterday. Change history runs to today, because changes need no settling.
A zero-conversion keyword is not proof of a bad keyword. If this client takes calls through CallRail and those calls are not imported into Google Ads, real conversions will be missing from every number on this page.
Read only. Nothing here has been applied to the account.