Where are you showing up
What people actually searched, and what you were bidding on, over the last 7 days by spend.
Search terms
| Search term | Campaign | Match | Cost | Clicks | Conv |
|---|---|---|---|---|---|
| owings auto | AC - Search Brand | 118 | 89 | 3.0 | |
| 500 down car lots | AC - Search | 23 | 5 | 0 | |
| 500 down car lots | AC - Search - Fort Worth | 22 | 3 | 0 | |
| $500 down car lots no credit check near me | AC - Search | 20 | 2 | 0 | |
| 0 down car lots | AC - Search - Fort Worth | 19 | 1 | 1.0 | |
| car loans | AC - Search - Fort Worth | 17 | 1 | 1.0 | |
| pre approval car finance | AC - Search | 15 | 1 | 1.0 | |
| $500 down car lots no credit check | AC - Search | 15 | 2 | 0 | |
| $500 down car lots no driver license near me | AC - Search | 15 | 2 | 0 | |
| $500 down car lots in arlington tx no credit check | AC - Search - Fort Worth | 15 | 2 | 0 | |
| car loan bad credit | AC - Search - Fort Worth | 14 | 1 | 0 | |
| cars 0 down payment | AC - Search | 13 | 2 | 0 | |
| gls auto loan | AC - Search | 12 | 1 | 0 | |
| down payment on car | AC - Search | 11 | 2 | 0 | |
| auto loans | AC - Search - Fort Worth | 11 | 1 | 0 | |
| second chance dealerships near me | AC - Search | 10 | 1 | 0 | |
| 500 down bad credit car lots near me | AC - Search | 9 | 2 | 0 | |
| car loan with bad credit | AC - Search - Fort Worth | 9 | 1 | 0 | |
| trade in car with loan | AC - Search | 9 | 1 | 0 | |
| 500 dollar down cars near me | AC - Search | 9 | 1 | 0 | |
| inhouse car finance near me | AC - Search | 9 | 2 | 1.0 | |
| any credit car dealerships | AC - Search | 9 | 2 | 0 | |
| car down payment assistance | AC - Search | 8 | 1 | 1.0 | |
| 0 down car lots near me | AC - Search | 8 | 1 | 0 | |
| $500 down car lots in arlington tx no credit check | AC - Search | 8 | 2 | 1.0 |
Show the remaining 71 search terms · 308 of spend
| Search term | Campaign | Match | Cost | Clicks | Conv |
|---|---|---|---|---|---|
| $500 down payment cars near me | AC - Search - Fort Worth | 8 | 1 | 0 | |
| pre qualify auto loan | AC - Search - Fort Worth | 8 | 1 | 1.0 | |
| can you get a car with 0 down and bad credit | AC - Search | 8 | 1 | 0 | |
| bad credit low down payment | AC - Search | 8 | 1 | 0 | |
| $500 down car lots | AC - Search | 8 | 1 | 0 | |
| owing auto | AC - Search Brand | 8 | 5 | 0 | |
| bad credit car loans | AC - Search | 7 | 1 | 0.5 | |
| auto one in house finance | AC - Search | 7 | 1 | 0 | |
| bad credit no problem car dealerships | AC - Search - Fort Worth | 7 | 2 | 0 | |
| $500 down car lots | AC - Search - Fort Worth | 7 | 1 | 1.0 | |
| $0 down bad credit cars | AC - Search - Fort Worth | 7 | 1 | 0 | |
| carvana in house financing | AC - Search | 6 | 2 | 0 | |
| auto one in house finance | AC - Search - Fort Worth | 6 | 1 | 0 | |
| 0 down cars near me | AC - Search - Fort Worth | 6 | 1 | 0 | |
| leasing a car with bad credit no deposit | AC - Search | 6 | 1 | 0 | |
| $500 down car lots no credit check fort worth tx | AC - Search - Fort Worth | 6 | 1 | 0.5 | |
| low down payment no credit check | AC - Search | 6 | 1 | 0 | |
| carlot no credit check | AC - Search | 6 | 1 | 0 | |
| car loans for bad credit | AC - Search | 6 | 1 | 0 | |
| sales on cars near me | AC - Search | 6 | 1 | 0 | |
| 0 down payment cars | AC - Search | 6 | 1 | 0 | |
| used car no credit check | AC - Search | 6 | 1 | 0 | |
| $99 down cars no credit check | AC - Search | 6 | 1 | 0 | |
| 500 down dealerships | AC - Search | 6 | 1 | 0 | |
| in house financing car lots | AC - Search | 6 | 2 | 0 | |
| low income car lots | AC - Search - Fort Worth | 5 | 1 | 0 | |
| auto loans for bad credit | AC - Search | 5 | 1 | 0 | |
| bad credit car lots near me | AC - Search - Fort Worth | 5 | 1 | 0 | |
| $200 down no credit check | AC - Search | 5 | 1 | 0 | |
| $500 down car lots fort worth | AC - Search | 5 | 1 | 0 | |
| $500 down car lots no driver license near me | AC - Search - Fort Worth | 5 | 1 | 0 | |
| $500 down car lots no credit check fort worth tx | AC - Search | 5 | 1 | 0 | |
| poor credit car loans | AC - Search | 5 | 1 | 0 | |
| apply for car loan | AC - Search | 5 | 1 | 0 | |
| $500 down car lots in fort worth tx | AC - Search - Fort Worth | 5 | 1 | 1.0 | |
| in house financing car lots no credit check | AC - Search Brand | 5 | 2 | 0 | |
| buy a car with bad credit | AC - Search | 4 | 1 | 0 | |
| cars for sale no credit needed | AC - Search - Fort Worth | 4 | 1 | 0 | |
| take over car payments no credit check | AC - Search - Fort Worth | 4 | 1 | 0 | |
| low down payment car lots near me | AC - Search | 4 | 1 | 1.0 | |
| in house financing car lots $500 down near me | AC - Search - Fort Worth | 4 | 1 | 0 | |
| can i get a car with a 600 credit score and no down payment | AC - Search | 4 | 1 | 0 | |
| cars for sale with low credit | AC - Search | 4 | 1 | 0 | |
| 500 dollars down bad credit | AC - Search - Fort Worth | 3 | 1 | 0 | |
| used car dealerships near me | AC - Search - Fort Worth | 3 | 1 | 0 | |
| car lots near me | AC - Search | 3 | 1 | 0 | |
| $500 down dealership | AC - Search | 3 | 1 | 0 | |
| kia finance | AC - Search | 3 | 1 | 0 | |
| used cars no credit check | AC - Search | 3 | 2 | 0 | |
| owings auto arlington | AC - Search Brand | 3 | 2 | 1.0 | |
| no license car lots | AC - Search | 3 | 1 | 0 | |
| no down payment bad credit car loans | AC - Search - Fort Worth | 3 | 1 | 0 | |
| cars 500 down near me | AC - Search | 3 | 1 | 0 | |
| cars monthly payment | AC - Search Brand | 3 | 1 | 0 | |
| inhouse car finance | AC - Search - Fort Worth | 2 | 1 | 0 | |
| 500 down no credit check car | AC - Search | 2 | 1 | 0 | |
| buy here pay here dallas $500 down | AC - Search Brand | 2 | 1 | 0 | |
| buy here pay here truck | AC - Search Brand | 2 | 1 | 0 | |
| buy here pay here arlington tx | AC - Search Brand | 2 | 1 | 0 | |
| car lots no credit check | AC - Search - Fort Worth | 2 | 1 | 0 | |
| used cars first time drivers | AC - Search Brand | 2 | 1 | 0 | |
| can you buy a car with a 500 credit score | AC - Search - Fort Worth | 2 | 1 | 0 | |
| buy here pay here garland tx | AC - Search Brand | 2 | 1 | 0 | |
| no down payment cars near me | AC - Search | 2 | 1 | 0 | |
| car lots near me | AC - Search - Fort Worth | 2 | 1 | 0 | |
| owings auto center | AC - Search Brand | 1 | 2 | 0 | |
| tow the note car lots | AC - Search | 1 | 1 | 0 | |
| used car dealerships on division st in arlington tx | AC - Search | 1 | 1 | 0 | |
| owings auto fort worth | AC - Search Brand | 1 | 1 | 0 | |
| $500 down car lots fort worth used cars | AC - Search | 1 | 1 | 0 | |
| owings car lot in arlington tx | AC - Search Brand | 0 | 1 | 0 |
Keywords
| Keyword | Match | Cost | Clicks | CPC | Conv |
|---|---|---|---|---|---|
| owings auto | Exact | 126 | 94 | 1.34 | 3.0 |
| credit auto financing | Phrase | 74 | 11 | 6.72 | 2.0 |
| credit auto financing | Phrase | 54 | 11 | 4.92 | 3.5 |
| $500 down car lots no credit check | Phrase | 50 | 8 | 6.28 | 0 |
| no credit check car dealerships | Phrase | 49 | 11 | 4.49 | 0 |
| car loans | Phrase | 42 | 5 | 8.41 | 0 |
| cars for sale 500 down | Phrase | 40 | 7 | 5.69 | 1.0 |
| bad credit car dealerships | Phrase | 39 | 6 | 6.53 | 0 |
| bad credit car dealerships | Phrase | 36 | 8 | 4.54 | 0 |
| credit zero down car loans | Phrase | 33 | 4 | 8.20 | 1.0 |
| 500 down car lots | Phrase | 29 | 6 | 4.80 | 1.0 |
| 0 down payment cars | Phrase | 28 | 4 | 7.11 | 1.0 |
| owning auto | Phrase | 27 | 13 | 2.08 | 0 |
| no credit check car dealerships | Phrase | 24 | 7 | 3.50 | 1.0 |
| 500 down car lots | Phrase | 23 | 5 | 4.68 | 0 |
| car loans for bad credit | Phrase | 23 | 4 | 5.74 | 0.5 |
| no credit check car lots | Phrase | 23 | 4 | 5.70 | 0.5 |
| auto loans | Phrase | 20 | 2 | 9.92 | 0 |
| 0 down car lots | Phrase | 19 | 1 | 19.48 | 1.0 |
| no credit check car lots | Phrase | 19 | 4 | 4.83 | 0 |
| cars for sale 500 down | Phrase | 19 | 3 | 6.27 | 1.0 |
| dealerships near me | Phrase | 19 | 2 | 9.32 | 0 |
| credit zero down car loans | Phrase | 18 | 2 | 9.02 | 0 |
| car lots that don t require driver's license | Phrase | 18 | 3 | 5.86 | 0 |
| car loans | Phrase | 17 | 1 | 17.06 | 1.0 |
Show the remaining 25 keywords · 160 of spend
| Keyword | Match | Cost | Clicks | CPC | Conv |
|---|---|---|---|---|---|
| low downpayment car lots | Phrase | 14 | 4 | 3.53 | 1.0 |
| buy here pay here fort worth | Phrase | 13 | 2 | 6.59 | 1.0 |
| credit down payment cars | Phrase | 11 | 2 | 5.50 | 0 |
| auto loans | Phrase | 11 | 1 | 10.72 | 0 |
| in house financing car lots | Exact | 10 | 2 | 4.87 | 0 |
| 500 down car lots near me | Phrase | 9 | 2 | 4.71 | 0 |
| cars with low down payments | Phrase | 9 | 2 | 4.66 | 0 |
| car dealerships near me | Exact | 9 | 2 | 4.51 | 0 |
| 500 down car lots near me | Phrase | 9 | 2 | 4.49 | 0 |
| in house finance cars | Phrase | 9 | 2 | 4.37 | 1.0 |
| 0 down car lots | Phrase | 8 | 1 | 8.18 | 0 |
| 0 down payment cars | Phrase | 6 | 1 | 6.45 | 0 |
| in house financing car lots | Exact | 6 | 2 | 2.78 | 0 |
| auto sales no | Phrase | 5 | 1 | 5.14 | 0 |
| car lots that don t require driver's license | Phrase | 5 | 1 | 4.97 | 0 |
| car dealerships on division | Phrase | 4 | 3 | 1.40 | 0 |
| low down payment car lots | Phrase | 4 | 1 | 4.02 | 1.0 |
| owings auto | Phrase | 4 | 2 | 1.89 | 0 |
| car dealer near me | Phrase | 3 | 1 | 3.15 | 0 |
| owings auto arlington | Phrase | 3 | 2 | 1.38 | 1.0 |
| everyone approved car dealership | Phrase | 2 | 1 | 2.34 | 0 |
| car dealerships near me | Exact | 2 | 1 | 1.58 | 0 |
| owings auto center | Exact | 2 | 3 | 0.51 | 0 |
| buy here pay here | Phrase | 1 | 1 | 1.44 | 0 |
| owings auto fort worth | Phrase | 1 | 1 | 0.85 | 0 |
What is wasting spend
Everything that took money in the last 7 days and returned no conversions. Total: 50 of 1,647 spent.
Search terms with no conversions
Terms marked UNRELATED share no meaningful word with any keyword in the account, which makes them the safest to negative. Brand terms are excluded here on purpose: brand traffic converting at zero is a tracking question, not a waste question.
No zero-conversion search terms above the reporting threshold.
Keywords that have never converted
None.
Keywords that stopped converting
These worked over 60 days and produce nothing now. Treat as a diagnosis, not a cut list.
| Keyword | Conv 60d | Conv 7d | Cost 7d |
|---|---|---|---|
| $500 down car lots no credit check | 6 | 0 | 50 |
How do we fix it
Ranked by the money involved. Each item says how confident the data makes us and what would make it wrong. Nothing here has been applied: this system is read only and never changes an account.
1. Investigate 1 keywords that stopped converting
low 50These converted over the last 60 days and have produced nothing in the last 7 while still spending. Something changed: landing page, competition, tracking, or intent. Do not pause these before finding out which.
2. Raise the budget on AC - Search
highLosing 34% of impression share to budget while still converting. This campaign is being capped, not failing.
3. Raise the budget on AC - Search - Fort Worth
highLosing 26% of impression share to budget while still converting. This campaign is being capped, not failing.
4. Ad rank is the constraint on AC - PMax
mediumLosing 69% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.
5. Revisit the CPA target on AC - Search
mediumTarget is 32.00 but the campaign is actually delivering 73.67. A target this far below reality throttles delivery and starves the campaign of the volume it needs to learn.
6. Ad rank is the constraint on AC - Search Brand
mediumLosing 52% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.
Is this sudden or gradual
The 60 day column is this account's normal. Red means the shorter window is worse than that normal. A row that worsens steadily left to right is drift, not a break.
| Metric | 60d | 14d | 7d |
|---|---|---|---|
| Spend per day | 226 | 232 | 235 |
| Conversions per day | 8.65 | 7.45 | 5.99 |
| CPA | 26.16 | 31.08 | 39.25 |
| CPC | 2.91 | 3.49 | 3.80 |
| CTR % | 7.75 | 9.24 | 8.75 |
What was changed on the account
Every change in the last 25 days, grouped by day and kind. If the trip lines up with something here, that is the first suspect.
How to read this
Conversions are given 2 days to settle, so metrics end 2026-10-06 rather than yesterday. Change history runs to today, because changes need no settling.
A zero-conversion keyword is not proof of a bad keyword. If this client takes calls through CallRail and those calls are not imported into Google Ads, real conversions will be missing from every number on this page.
Read only. Nothing here has been applied to the account.