What to fix

Hobert Pools - NZ

Account 9934366735. Last 7 days ending 2026-09-27, read against 14 and 60 day baselines.

1,871
Spend, 7 days
318
Zero-conversion spend
105
Safe to cut now
6
Actions
Start here
  1. Investigate 2 keywords that stopped converting 213
  2. Add 2 negative keywords 105
  3. 2 high-spend keywords have a quality score of 4 or less 59
Back to the dashboard

Where are you showing up

What people actually searched, and what you were bidding on, over the last 7 days by spend.

Search terms

Search termCampaignMatchCostClicksConv
fiberglass pools near meNZ - Search - Pool Construction | 5530
pulliam pools reviewsNZ - Search - Pool Construction | 5010
supreme pools cleburneNZ - Search - Pool Construction | 4311.0
precision pool restoration reviewsNZ - Search - Pool Construction | 4320
construction poolNZ - Search - Pool Construction | 4130
swimming pool builderNZ - Search - Pool Construction | 3511.0
trinity valley pools palestine txNZ - Search - Pool Construction | 2620
pool companies near meNZ - Search - Pool Construction | 2321.0
robertson's poolsNZ - Search - Pool Construction | 2310
all about pools rowlett texasNZ - Search - Pool Construction | 2210
atlantis pools granburyNZ - Search - Pool Construction | 2210
fiberglass pools installation near meNZ - Search - Pool Construction | 2110
midlothian pool companiesNZ - Search - Pool Construction | 2010
hobert pools rockwallNZ - Search - Pool Construction | 1920
hobert pools murphy txNZ - Search - Pool Construction | 1810
swimming pools contractors near meNZ - Search - Pool Construction | 1310
fiberglass pool companies near meNZ - Search - Pool Construction | 1310
pool designers near meNZ - Search - Pool Construction | 1310
pools by pool athens txNZ - Search - Pool Construction | 1210
fiberglass pools weatherford txNZ - Search - Pool Construction | 1110
compañías de piscinasNZ - Search - Pool Construction | 1010
lubbock pool buildersNZ - Search - Pool Construction | 910
plunge pool installers near meNZ - Search - Pool Construction | 910
gunite poolNZ - Search - Pool Construction | 810
pool excavation companies near meNZ - Search - Pool Construction | 810
Show the remaining 16 search terms · 71 of spend
Search termCampaignMatchCostClicksConv
ntx pools caddo mills txNZ - Search - Pool Construction | 820
metroplex poolsNZ - Search - Pool Construction | 610
how to make a swimming poolNZ - Search - Pool Construction | 610
holbert poolsNZ - Search - Pool Construction | 610
hobert pools & spas reviewsNZ - Search - Pool Construction | 520
fiberglass pools dallasNZ - Search - Pool Construction | 510
pool designsNZ - Search - Pool Construction | 410
inground pool on a hillNZ - Search - Pool Construction | 410
gold medal pools friscoNZ - Search - Pool Construction | 410
golden hour pools reviewsNZ - Search - Pool Construction | 410
fiberglass pool dfwNZ - Search - Pool Construction | 410
accent pools arlington texasNZ - Search - Pool Construction | 410
summerhill pools reviewsNZ - Search - Pool Construction | 310
anthony and sylvan pools reviewsNZ - Search - Pool Construction | 310
pool designNZ - Search - Pool Construction | 310
pool company near meNZ - Search - Pool Construction | 210

Keywords

KeywordMatchCostClicksCPCConv
inground pool builderPhrase4973514.211.0
pool builderPhrase2331912.265.0
custom swimming poolPhrase121524.280
pool construction companyPhrase117814.571.0
new pool constructionPhrase92109.170
pool builderExact63415.852.0
pool construction companyExact41313.830
backyard pool builderPhrase20119.650
backyard pool builderExact10110.430
custom pool designExact723.610
build a poolExact615.880

What is wasting spend

Everything that took money in the last 7 days and returned no conversions. Total: 318 of 1,871 spent.

Search terms with no conversions

Terms marked UNRELATED share no meaningful word with any keyword in the account, which makes them the safest to negative. Brand terms are excluded here on purpose: brand traffic converting at zero is a tracking question, not a waste question.

Search termCampaignCostClicks
fiberglass pools near meUNRELATEDNZ - Search - Pool Constructio553
pulliam pools reviewsUNRELATEDNZ - Search - Pool Constructio501

Keywords that have never converted

None.

Keywords that stopped converting

These worked over 60 days and produce nothing now. Treat as a diagnosis, not a cut list.

KeywordConv 60dConv 7dCost 7d
custom swimming pool30121
new pool construction9092

How do we fix it

Ranked by the money involved. Each item says how confident the data makes us and what would make it wrong. Nothing here has been applied: this system is read only and never changes an account.

1. Investigate 2 keywords that stopped converting

low 213

These converted over the last 60 days and have produced nothing in the last 7 while still spending. Something changed: landing page, competition, tracking, or intent. Do not pause these before finding out which.

custom swimming pool (3 conv in 60d), new pool construction (9 conv in 60d)
Conversions may be under-counted if this client takes calls through CallRail and those calls are not imported into Google Ads. Check before pausing anything.

2. Add 2 negative keywords

high 105

These search terms cost money in the last 7 days, converted nothing, and share no meaningful word with any keyword in the account. They are the safest spend to cut.

fiberglass pools near me, pulliam pools reviews

3. 2 high-spend keywords have a quality score of 4 or less

medium 59

Low quality score means paying a premium per click for worse positions. Usually ad relevance or landing page experience.

pool builder (QS 3), pool builder (QS 3)
The recoverable figure assumes a typical CPC improvement, it is not measured.

4. Raise the budget on NZ - Search - Pool Construction | DFW

high  

Losing 38% of impression share to budget while still converting. This campaign is being capped, not failing.

roughly 725 of additional weekly spend available
This spends more money rather than saving it. Worth it only while CPA holds.

5. Raise the budget on NZ - PMax - Pool Construction | DFW

high  

Losing 30% of impression share to budget while still converting. This campaign is being capped, not failing.

roughly 285 of additional weekly spend available
This spends more money rather than saving it. Worth it only while CPA holds.

6. Ad rank is the constraint on NZ - PMax - Pool Construction | DFW

medium  

Losing 51% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

Is this sudden or gradual

The 60 day column is this account's normal. Red means the shorter window is worse than that normal. A row that worsens steadily left to right is drift, not a break.

Metric60d14d7d
Spend per day245272267
Conversions per day2.332.361.71
CPA105.01115.32156.25
CPC4.003.3910.17
CTR %3.542.963.56

What was changed on the account

Every change in the last 25 days, grouped by day and kind. If the trip lines up with something here, that is the first suspect.

2026-09-28Campaign Budget update ×2 by guilherme amountMicros
2026-09-24Campaign Budget update ×2 by guilherme amountMicros
2026-09-23Campaign Budget update ×2 by guilherme amountMicros
2026-09-18Campaign update ×1 by guilherme
2026-09-18Campaign Budget update ×2 by guilherme amountMicros
2026-09-17Campaign Budget update ×2 by guilherme amountMicros
2026-09-16Campaign Budget update ×2 by guilherme amountMicros
2026-09-14Campaign Budget update ×4 by guilherme amountMicros
2026-09-11Campaign Budget update ×2 by guilherme amountMicros
2026-09-10Campaign Budget update ×2 by guilherme amountMicros
2026-09-08Campaign Budget update ×2 by guilherme amountMicros
2026-09-07Campaign Budget update ×2 by guilherme amountMicros
2026-09-04Campaign Budget update ×2 by guilherme amountMicros

How to read this

Conversions are given 2 days to settle, so metrics end 2026-09-27 rather than yesterday. Change history runs to today, because changes need no settling.

A zero-conversion keyword is not proof of a bad keyword. If this client takes calls through CallRail and those calls are not imported into Google Ads, real conversions will be missing from every number on this page.

Read only. Nothing here has been applied to the account.