Limited keyword visibility
Only 25% of the last 7 days of spend sits on keywords the API will report. The rest is Performance Max, Shopping or Demand Gen, which have no keywords or search terms to inspect. An empty section below means cannot see, not nothing wrong.
Where are you showing up
What people actually searched, and what you were bidding on, over the last 7 days by spend.
Search terms
| Search term | Campaign | Match | Cost | Clicks | Conv |
|---|---|---|---|---|---|
| illusion museum toronto | AC:Search^Toronto^Standard^NB^EN | 46 | 18 | 3.0 | |
| illusions toronto | AC:Search^Toronto^Standard^NB^EN | 11 | 3 | 0 | |
| musee des illusion toronto | AC:Search^Toronto^Standard^NB^EN | 10 | 1 | 0 | |
| attractions close to me | AC:Search^Toronto^Standard^NB^EN | 5 | 2 | 0 | |
| optical illusion museum toronto | AC:Search^Toronto^Standard^NB^EN | 5 | 1 | 3.0 | |
| toronto illusion museum | AC:Search^Toronto^Standard^NB^EN | 5 | 2 | 0 | |
| what to do in downtown toronto | AC:Search^Toronto^Standard^NB^EN | 5 | 1 | 0 | |
| cn tower tickets | AC:Search^Toronto^Standard^NB^EN | 5 | 2 | 0 | |
| museu da ilusao toronto | AC:Search^Toronto^Standard^NB^EN | 3 | 1 | 0 | |
| stuff to do in toronto | AC:Search^Toronto^Standard^NB^EN | 3 | 1 | 0 | |
| musee des illusion toronto | AC:Search^Toronto^Standard^NB^EN | 3 | 1 | 3.0 | |
| house of mirrors near me | AC:Search^Toronto^Standard^NB^EN | 3 | 1 | 0 | |
| things to do with kids toronto | AC:Search^Toronto^Standard^NB^EN | 3 | 1 | 0 | |
| comedy toronto saturday night | AC:Search^Toronto^Standard^NB^EN | 3 | 1 | 0 | |
| pocket planet canada | AC:Search^Toronto^Standard^NB^EN | 3 | 1 | 0 | |
| optical illusion museum toronto | AC:Search^Toronto^Standard^NB^EN | 3 | 1 | 0 | |
| things to do downtown toronto | AC:Search^Toronto^Standard^NB^EN | 2 | 2 | 0 | |
| what to do near eaton centre | AC:Search^Toronto^Standard^NB^EN | 2 | 1 | 0 | |
| illusion museum | AC:Search^Toronto^Standard^NB^EN | 2 | 1 | 0 | |
| things to do this weekend with kids | AC:Search^Toronto^Standard^NB^EN | 2 | 1 | 0 | |
| things to do with kids in toronto | AC:Search^Toronto^Standard^NB^EN | 2 | 1 | 0 | |
| optical illusion museum | AC:Search^Toronto^Standard^NB^EN | 2 | 2 | 0 | |
| what's on the toronto islands | AC:Search^Toronto^Standard^NB^EN | 2 | 1 | 0 | |
| kids activities toronto | AC:Search^Toronto^Standard^NB^EN | 2 | 1 | 0 | |
| the rom | AC:Search^Toronto^Standard^NB^EN | 2 | 1 | 0 |
Show the remaining 25 search terms · 23 of spend
| Search term | Campaign | Match | Cost | Clicks | Conv |
|---|---|---|---|---|---|
| art gallery toronto | AC:Search^Toronto^Standard^NB^EN | 2 | 1 | 0 | |
| ripley's aquarium toronto | AC:Search^Toronto^Standard^NB^EN | 2 | 1 | 0 | |
| things near me to do today | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| cn tower entry fee | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| what to do in toronto | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| illusion museum | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| ripley's aquarium of canada tickets | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| things to do downtown toronto tomorrow | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| things to do in toronto today | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| things to do this weekend in toronto with kids | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| romantic date ideas toronto | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| what to do today toronto | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| fun things to do for kids toronto | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| places to go with kids near me | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| places to go in toronto with kids | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| toronto optical illusion | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| what to do in toronto today | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| things to do near me | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| fun things to do toronto | AC:Search^Toronto^Standard^NB^EN | 1 | 1 | 0 | |
| activities to do today | AC:Search^Toronto^Standard^NB^EN | 0 | 1 | 0 | |
| 3 year old activities toronto | AC:Search^Toronto^Standard^NB^EN | 0 | 1 | 0 | |
| sites near me | AC:Search^Toronto^Standard^NB^EN | 0 | 1 | 0 | |
| illusion toronto | AC:Search^Toronto^Standard^NB^EN | 0 | 1 | 0 | |
| museo de ilusiones | AC:Search^Toronto^Standard^NB^EN | 0 | 1 | 0 | |
| illusion museum | AC:Search^Toronto^Standard^NB^EN | 0 | 1 | 0 |
Keywords
| Keyword | Match | Cost | Clicks | CPC | Conv |
|---|---|---|---|---|---|
| illusion museum toronto | Phrase | 52 | 21 | 2.46 | 3.0 |
| museum of optical illusions toronto | Exact | 24 | 6 | 3.96 | 0 |
| fun things to do in Toronto | Phrase | 20 | 16 | 1.25 | 0 |
| kids activities Toronto | Phrase | 17 | 12 | 1.38 | 0 |
| things to do in Toronto | Phrase | 14 | 7 | 2.05 | 0 |
| 3d museums toronto | Broad | 13 | 4 | 3.16 | 3.0 |
| trick art museums | Broad | 9 | 4 | 2.37 | 0 |
| activities in Toronto | Phrase | 7 | 5 | 1.43 | 0 |
| interactive museums toronto | Broad | 6 | 3 | 1.99 | 0 |
| family activities Toronto | Phrase | 5 | 4 | 1.31 | 0 |
| things to do Toronto this weekend | Phrase | 5 | 2 | 2.27 | 0 |
| family day out Toronto | Phrase | 4 | 2 | 2.07 | 0 |
| trippy museums toronto | Broad | 4 | 2 | 1.90 | 3.0 |
| interactive museums | Broad | 3 | 2 | 1.34 | 0 |
| fun family activities | Phrase | 3 | 2 | 1.32 | 0 |
| museum of optical illusions | Exact | 2 | 2 | 0.85 | 0 |
| family activities | Phrase | 2 | 2 | 0.83 | 0 |
| things to do near me | Phrase | 1 | 2 | 0.53 | 0 |
| trippy museums | Broad | 0 | 1 | 0.34 | 0 |
| immersive museums | Phrase | 0 | 1 | 0.02 | 0 |
What is wasting spend
Everything that took money in the last 7 days and returned no conversions. Total: 0 of 771 spent.
Search terms with no conversions
Terms marked UNRELATED share no meaningful word with any keyword in the account, which makes them the safest to negative. Brand terms are excluded here on purpose: brand traffic converting at zero is a tracking question, not a waste question.
No zero-conversion search terms above the reporting threshold.
Keywords that have never converted
None.
Keywords that stopped converting
These worked over 60 days and produce nothing now. Treat as a diagnosis, not a cut list.
None.
How do we fix it
Ranked by the money involved. Each item says how confident the data makes us and what would make it wrong. Nothing here has been applied: this system is read only and never changes an account.
1. Raise the budget on AC:Search^Toronto^Standard^NB^EN
highLosing 37% of impression share to budget while still converting. This campaign is being capped, not failing.
2. Ad rank is the constraint on AC:PMAX^EN^40MileRadius^All
mediumLosing 79% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.
3. Ad rank is the constraint on AC:PMAX^FR^40MileRadius^All
mediumLosing 68% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.
Is this sudden or gradual
The 60 day column is this account's normal. Red means the shorter window is worse than that normal. A row that worsens steadily left to right is drift, not a break.
| Metric | 60d | 14d | 7d |
|---|---|---|---|
| Spend per day | 150 | 105 | 110 |
| Conversions per day | 15.66 | 8.57 | 5.57 |
| CPA | 9.60 | 12.20 | 19.76 |
| CPC | 0.99 | 0.85 | 0.90 |
| CTR % | 6.13 | 5.06 | 6.00 |
What was changed on the account
Every change in the last 25 days, grouped by day and kind. If the trip lines up with something here, that is the first suspect.
How to read this
Conversions are given 2 days to settle, so metrics end 2026-09-25 rather than yesterday. Change history runs to today, because changes need no settling.
A zero-conversion keyword is not proof of a bad keyword. If this client takes calls through CallRail and those calls are not imported into Google Ads, real conversions will be missing from every number on this page.
Read only. Nothing here has been applied to the account.