What to fix

Stealth Health Containers

Account 5334786142. Last 7 days ending 2026-10-04, read against 14 and 60 day baselines.

826
Spend, 7 days
0
Zero-conversion spend
0
Safe to cut now
3
Actions
Start here
  1. Raise the budget on MS^NB^Search
  2. Ad rank is the constraint on MS^PMAX^Shopping
  3. Ad rank is the constraint on MS^NB^Search
Back to the dashboard

Where are you showing up

What people actually searched, and what you were bidding on, over the last 7 days by spend.

Search terms

Search termCampaignMatchCostClicksConv
stealth health containersMS^B^Search132379.0
stealth healthMS^B^Search31111.0
disposable meal prep containersMS^NB^Search2470
macro stackersMS^B^Search24120
stealth health meal prep containersMS^B^Search2082.0
meal prep containers microwave safeMS^NB^Search1320
macro stacker 24MS^B^Search1391.0
disposable microwave safe containersMS^NB^Search1121.0
paper meal prep containersMS^NB^Search1130
stealth containersMS^B^Search1011.0
bamboo meal prep containersMS^NB^Search930
meal prep containers cardboardMS^NB^Search820
stealth health life containersMS^B^Search740
compostable meal prep containersMS^NB^Search630
stealth health freezer containersMS^B^Search640
cardboard meal prep containersMS^NB^Search620
bamboo containers for foodMS^NB^Search510
meal prep containers disposableMS^NB^Search410
bamboo disposable containersMS^NB^Search420
byob projectMS^NB^Search421.0
non plastic meal prep containersMS^NB^Search420
best disposable meal prep containersMS^NB^Search410
meal prep cardboard containersMS^NB^Search310
macrostackersMS^B^Search311.0
disposable meal prep bowlsMS^NB^Search310
Show the remaining 11 search terms · 24 of spend
Search termCampaignMatchCostClicksConv
disposable meal prep containers with lidsMS^NB^Search320
stealth health food containersMS^B^Search310
microwave safe disposable meal prep containersMS^NB^Search310
meal prep containers paperMS^NB^Search320
meal prep disposable containersMS^NB^Search210
macrostackerMS^B^Search210
paper containers with lidsMS^NB^Search210
paper meal prep containers with lidsMS^NB^Search220
just cook food containerMS^NB^Search210
meal prep containers stealth healthMS^B^Search110
environmentally friendly meal prep containersMS^NB^Search110

Keywords

KeywordMatchCostClicksCPCConv
stealth health containersExact132373.589.0
stealth containersExact46202.282.0
stealth healthExact31112.801.0
stealth health meal prep containersExact26112.363.0
disposable meal prep containersExact2583.150
macro stackersExact24121.990
compostable meal prep containersExact2154.180
disposable meal prep containersPhrase2036.650
cardboard meal prep containersExact1753.430
microwave safe disposable containersExact1543.851.0
microwave safe meal prep containersExact1326.630
paper meal prep containersExact1352.630
macro stackersPhrase1391.421.0
non plastic food prep containersPhrase1334.261.0
paper meal prep containersPhrase1125.700
bamboo meal prep containersExact932.930
non toxic disposable food containersPhrase732.420
disposable food prep containersExact723.490
stealth healthPhrase723.360
best disposable meal prep containersExact622.980
meal prep containers without plasticExact615.880
macrostackersExact622.791.0
bamboo food prep containersExact515.140
macro stackers containersExact441.121.0
paper meal prep containers with lidsExact431.380
Show the remaining 9 keywords · 25 of spend
KeywordMatchCostClicksCPCConv
bamboo fiber meal prep containersExact422.060
stealth health containerExact421.850
non plastic meal prep containersExact421.850
non toxic meal prep containersPhrase321.661.0
disposable meal prep containers with lidsExact321.530
non plastic food prep containersExact312.920
freezer safe disposable containersPhrase211.800
non plastic meal prep containersPhrase211.710
non toxic meal prep containersExact110.710

What is wasting spend

Everything that took money in the last 7 days and returned no conversions. Total: 0 of 826 spent.

Search terms with no conversions

Terms marked UNRELATED share no meaningful word with any keyword in the account, which makes them the safest to negative. Brand terms are excluded here on purpose: brand traffic converting at zero is a tracking question, not a waste question.

No zero-conversion search terms above the reporting threshold.

Keywords that have never converted

None.

Keywords that stopped converting

These worked over 60 days and produce nothing now. Treat as a diagnosis, not a cut list.

None.

How do we fix it

Ranked by the money involved. Each item says how confident the data makes us and what would make it wrong. Nothing here has been applied: this system is read only and never changes an account.

1. Raise the budget on MS^NB^Search

high  

Losing 21% of impression share to budget while still converting. This campaign is being capped, not failing.

roughly 56 of additional weekly spend available
This spends more money rather than saving it. Worth it only while CPA holds.

2. Ad rank is the constraint on MS^PMAX^Shopping

medium  

Losing 64% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

3. Ad rank is the constraint on MS^NB^Search

medium  

Losing 61% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

Is this sudden or gradual

The 60 day column is this account's normal. Red means the shorter window is worse than that normal. A row that worsens steadily left to right is drift, not a break.

Metric60d14d7d
Spend per day147110118
Conversions per day3.584.213.70
CPA41.0226.1031.89
CPC2.812.152.19
CTR %1.521.731.71

What was changed on the account

Every change in the last 25 days, grouped by day and kind. If the trip lines up with something here, that is the first suspect.

2026-10-05Campaign Budget update ×3 by guilherme amountMicros
2026-10-01Campaign Budget update ×3 by guilherme amountMicros
2026-09-28Campaign Budget update ×3 by guilherme amountMicros
2026-09-24Campaign Budget update ×3 by guilherme amountMicros
2026-09-23Campaign Budget update ×3 by guilherme amountMicros
2026-09-18Campaign Budget update ×3 by guilherme amountMicros
2026-09-17Campaign Budget update ×6 by guilherme amountMicros
2026-09-16Campaign Budget update ×3 by guilherme amountMicros
2026-09-14Campaign Budget update ×3 by guilherme amountMicros
2026-09-11Campaign Budget update ×3 by guilherme amountMicros

How to read this

Conversions are given 2 days to settle, so metrics end 2026-10-04 rather than yesterday. Change history runs to today, because changes need no settling.

A zero-conversion keyword is not proof of a bad keyword. If this client takes calls through CallRail and those calls are not imported into Google Ads, real conversions will be missing from every number on this page.

Read only. Nothing here has been applied to the account.