What to fix

EcoView Windows and Doors

Account 5255325225. Last 7 days ending 2026-08-23, read against 14 and 60 day baselines.

2,500
Spend, 7 days
1,650
Zero-conversion spend
0
Safe to cut now
8
Actions
Start here
  1. Verify conversion tracking before acting on anything else
  2. Pause or cut bids on 7 keywords that have never converted 697
  3. Review 6 zero-conversion search terms 511
Back to the dashboard

Where are you showing up

What people actually searched, and what you were bidding on, over the last 7 days by spend.

Search terms

Search termCampaignMatchCostClicksConv
windows austin texasNZ - Search - Austin11910
aluminum windows near meNZ - Search - Austin10911.0
arcadia doorNZ - Search - Core - DFW10610
glass guru carrollton txNZ - Search - Core - DFW9810
exclusive windows and doors austinNZ - Search - Austin7210
ecoview windowsNZ - Search - Austin6220
champion windows and doorsNZ - Search - Core - DFW6110
boswell windows fort worthNZ - Search - Core - DFW6021.0
larson storm doorsNZ - Search - Core - DFW5410
windows waco txNZ - Search - Waco/Temple4920
precision windowsNZ - Search - Core - DFW4710
anderson customer serviceNZ - Search - Core - DFW4310
eco view windowsNZ - Search - Brand - DFW3521.0
window company near meNZ - Search - Waco/Temple3510
window replacement temple txNZ - Search - Waco/Temple3510
window installers near meNZ - Search - Core - DFW3210
apex windows and glassNZ - Search - Core - DFW2510
elevate windowsNZ - Search - Core - DFW1920
power home remodeling addressNZ - Search - Competitors - DFW1820
best soundproof window insertsNZ - Search - Window Types - Waco1810
what's the difference between a double hung and a single hung windowNZ - Search - Window Types - Waco1810
sound proof windowsNZ - Search - Window Types - Waco1710
casement windowNZ - Search - Window Types - Waco1710
boswell aluminumNZ - Search - Core - DFW1710
renewal by andersen vs pella windowsNZ - Search - Competitors - Austin1610
Show the remaining 61 search terms · 516 of spend
Search termCampaignMatchCostClicksConv
krestmark windowsNZ - Search - Core - DFW1510
window zone dfwNZ - Search - Competitors - DFW1510
general contractors fort worthNZ - Search - Core - DFW1410
windowNZ - Search - Core - DFW1420
pella doorsNZ - Search - Competitors - DFW1420
pella wylie txNZ - Search - Competitors - DFW1310
pella showroom near meNZ - Search - Competitors - Austin1310
indow window insertsNZ - Search - Window Types - Austi1310
difference between single hung and double hung windowsNZ - Search - Window Types - Austi1310
double hungNZ - Search - Window Types - Austi1310
black slider windowsNZ - Search - Window Types - Austi1310
compañías de remodelación en dallas txNZ - Search - Core - DFW1310
performance windows dallasNZ - Search - Core - DFW1320
texas aluminum doorsNZ - Search - Core - DFW1310
window slides up and downNZ - Search - Window Types - Austi1310
pella windowsNZ - Search - Core - DFW1210
difference between single and double hung windowsNZ - Search - Window Types - Austi1210
pella entry doorsNZ - Search - Competitors - DFW1210
hers rating companies near meNZ - Search - Core - DFW1210
simonton windowsNZ - Search - Core - DFW1211.0
noise dampening window insertsNZ - Search - Window Types - Austi1110
window world reviewsNZ - Search - Competitors - DFW1110
andersen 400 series tilt wash double hung windows sizesNZ - Search - Competitors - Austin1110
andersen windows fort worthNZ - Search - Competitors - DFW1110
sound proof windowsNZ - Search - Window Types - Austi910
single hung windows vs double hungNZ - Search - Window Types - DFW910
pella windows and doors near meNZ - Search - Competitors - DFW910
what is double hung windowNZ - Search - Window Types - Austi910
bay windows with seatingNZ - Search - Window Types - DFW920
pella window pricesNZ - Search - Competitors - DFW910
andersen windows garlandNZ - Search - Competitors - DFW910
how much do pella doors costNZ - Search - Competitors - DFW910
clarity windows and doorsNZ - Search - Competitors - DFW810
pella front door with sidelights costNZ - Search - Competitors - DFW810
window plug soundproofNZ - Search - Window Types - DFW710
burris windowsNZ - Search - Competitors - DFW710
pella windows costNZ - Search - Competitors - DFW710
slider windowsNZ - Search - Window Types - DFW710
ecoview windowsNZ - Search - Core - DFW710
eco view windows and doorsNZ - Search - Core - DFW610
eco windows and doorsNZ - Search - Core - DFW610
krestmark industriesNZ - Search - Core - DFW610
replacement patio french doorsNZ - Search - Core - DFW610
bay windowsNZ - Search - Window Types - DFW510
pella cerca de miNZ - Search - Competitors - DFW510
soundproof residential windowsNZ - Search - Window Types - DFW510
ecoviewNZ - Search - Brand - DFW520
picture window imageNZ - Search - Window Types - DFW510
andersen windowsNZ - Search - Core - DFW510
ecoview windows reviewsNZ - Search - Brand - DFW540
window world cerca de miNZ - Search - Core - DFW410
bow bay windowsNZ - Search - Window Types - DFW410
thewindowsourceNZ - Search - Core - DFW410
jj windowsNZ - Search - Core - DFW410
cardinal glass near meNZ - Search - Core - DFW210
tienda de ventanas cerca de miNZ - Search - Core - DFW210
elevate windows and doors reviewsNZ - Search - Core - DFW210
sound proof windows priceNZ - Search - Window Types - DFW210
doors near meNZ - Search - Core - DFW210
ecoview windows near meNZ - Search - Brand - DFW210
eco viewNZ - Search - Brand - DFW110

Keywords

KeywordMatchCostClicksCPCConv
window replacement serviceExact196297.970
replacement windows austinPhrase161440.200
home window replacementPhrase140346.831.0
austin home windowsExact1191118.600
pellaPhrase1061106.190
round rock window replacementPhrase95195.120
pellaPhrase95118.610
window installation companies austinPhrase80239.850
home windowsPhrase79419.811.0
vinyl windows dfwPhrase65232.730
ecoview windowsExact62231.250
window replacement near meExact5678.020
home window replacementExact54153.870
andersen window replacementPhrase51510.190
window company wacoExact49224.360
house window replacementExact45222.540
noise reducing windowsPhrase44411.010
window replacementPhrase40219.950
ecoview window replacementExact35217.591.0
window company near mePhrase35134.800
window replacement temple txExact35134.600
window replacement near mePhrase34133.720
andersen window renewalPhrase32215.810
window installers near meExact32131.600
sound proof windowsExact3055.930
Show the remaining 41 keywords · 435 of spend
KeywordMatchCostClicksCPCConv
sliding windowsPhrase26212.750
double hung windowsExact22210.850
power hrg homesPhrase1829.030
soundproof window replacementPhrase18118.000
hung windowsPhrase18117.750
sound proof windowsExact17117.450
casement windowsExact17116.970
noise reducing windowsPhrase1535.050
single hung windowsPhrase1527.380
window zone dfwPhrase15114.710
window replacement fort worthExact14114.500
bay windowsPhrase1334.420
pella windowsPhrase13113.200
single hung windowsPhrase13113.020
picture windowsPhrase13112.890
window replacement companyPhrase1326.400
window replacement dallasExact13112.790
casement windowsPhrase1326.270
double hung windowsPhrase12112.260
energy efficient windowsExact12111.680
window worldPhrase11110.840
andersen window replacementPhrase11110.800
awning windowsPhrase1024.860
sound proof windowsExact919.200
awning windowsExact924.350
clarity windowsPhrase818.480
burris windowsPhrase717.100
picture window replacementPhrase717.020
slider windowsPhrase716.770
ecoview window replacementExact616.250
ecoviewExact631.980
family owned window replacementPhrase615.730
bay windowsExact515.460
picture windowsExact514.620
window worldPhrase414.500
double hung windowsPhrase413.530
ecoviewPhrase313.470
windows near meExact212.470
replacement windows fort worthPhrase221.150
ecoview windowsPhrase211.720
ecoview reviewsExact130.350

What is wasting spend

Everything that took money in the last 7 days and returned no conversions. Total: 1,650 of 2,500 spent.

Search terms with no conversions

Terms marked UNRELATED share no meaningful word with any keyword in the account, which makes them the safest to negative. Brand terms are excluded here on purpose: brand traffic converting at zero is a tracking question, not a waste question.

Search termCampaignCostClicks
windows austin texasNZ - Search - Austin1191
arcadia doorNZ - Search - Core - DFW1061
glass guru carrollton txNZ - Search - Core - DFW981
exclusive windows and doors austinNZ - Search - Austin721
champion windows and doorsNZ - Search - Core - DFW611
larson storm doorsNZ - Search - Core - DFW541

Keywords that have never converted

KeywordMatchCost 7dClicks 7dCost 60d
window replacement serviceExact1962198
austin home windowsExact1191119
round rock window replacementPhrase95195
pellaPhrase951195
window installation companies austinPhrase80280
ecoview windowsExact62262
andersen window replacementPhrase51551

Keywords that stopped converting

These worked over 60 days and produce nothing now. Treat as a diagnosis, not a cut list.

KeywordConv 60dConv 7dCost 7d
replacement windows austin10161
pella30106
vinyl windows dfw1065
window replacement near me1056
home window replacement1054

How do we fix it

Ranked by the money involved. Each item says how confident the data makes us and what would make it wrong. Nothing here has been applied: this system is read only and never changes an account.

1. Verify conversion tracking before acting on anything else

high  

This account looks like it may have stopped reporting conversions rather than stopped producing them: 18% of the last 7 days of spend is on keywords that converted over the last 60 days and have converted nothing since. Cutting keywords on the strength of a measurement failure is expensive and hard to undo. Check the conversion actions, the tag, and any offline or call imports first.

ecoview (2 clicks, 5 spend, 0 conv), ecoview windows reviews (4 clicks, 5 spend, 0 conv), ecoview windows near me (1 clicks, 2 spend, 0 conv), eco view (1 clicks, 1 spend, 0 conv)
If tracking checks out, the items below stand as written.

2. Pause or cut bids on 7 keywords that have never converted

medium 697

Spending in the last 7 days with no conversions in 7 or 60 days. These are the clearest candidates for removal.

window replacement service (exact), austin home windows (exact), round rock window replacement (phrase), pella (phrase), window installation companies austin (phrase), ecoview windows (exact), andersen window replacement (phrase)
Conversions may be under-counted if this client takes calls through CallRail and those calls are not imported into Google Ads. Check before pausing anything.

3. Review 6 zero-conversion search terms

medium 511

Relevant to what you are bidding on, but converted nothing in 7 days. Some are worth a negative, some are worth better landing pages or ad copy.

windows austin texas, arcadia door, glass guru carrollton tx, exclusive windows and doors austin, champion windows and doors, larson storm doors
Conversions may be under-counted if this client takes calls through CallRail and those calls are not imported into Google Ads. Check before pausing anything.

4. Investigate 5 keywords that stopped converting

low 442

These converted over the last 60 days and have produced nothing in the last 7 while still spending. Something changed: landing page, competition, tracking, or intent. Do not pause these before finding out which.

replacement windows austin (1 conv in 60d), pella (3 conv in 60d), vinyl windows dfw (1 conv in 60d), window replacement near me (1 conv in 60d), home window replacement (1 conv in 60d)
Conversions may be under-counted if this client takes calls through CallRail and those calls are not imported into Google Ads. Check before pausing anything.

5. 5 high-spend keywords have a quality score of 4 or less

medium 90

Low quality score means paying a premium per click for worse positions. Usually ad relevance or landing page experience.

home window replacement (QS 1), pella (QS 1), pella (QS 1), window replacement near me (QS 1), home window replacement (QS 2)
The recoverable figure assumes a typical CPC improvement, it is not measured.

6. Raise the budget on NZ - Search - Core - DFW

high  

Losing 64% of impression share to budget while still converting. This campaign is being capped, not failing.

roughly 1845 of additional weekly spend available
This spends more money rather than saving it. Worth it only while CPA holds.

7. Revisit the CPA target on NZ - Search - Core - DFW

medium  

Target is 240.00 but the campaign is actually delivering 516.71. A target this far below reality throttles delivery and starves the campaign of the volume it needs to learn.

Raising a target increases spend. Confirm the budget can carry it.

8. Ad rank is the constraint on NZ - Search - Competitors - DFW

medium  

Losing 61% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

Is this sudden or gradual

The 60 day column is this account's normal. Red means the shorter window is worse than that normal. A row that worsens steadily left to right is drift, not a break.

Metric60d14d7d
Spend per day827496357
Conversions per day3.251.790.57
CPA254.59277.79625.10
CPC2.766.8616.03
CTR %3.341.532.65

What was changed on the account

Every change in the last 25 days, grouped by day and kind. If the trip lines up with something here, that is the first suspect.

This account changed more than the query returns. The list below is capped at the most recent changes.

2026-08-24Campaign Criterion remove ×99 by adwords%clickcease.com campaign, criterionId, ipBlock.ipAddress, negative, resourceName, status
2026-08-24Campaign Criterion create ×99 by adwords%clickcease.com campaign, criterionId, ipBlock.ipAddress, negative, resourceName
2026-08-23Campaign Criterion remove ×36 by adwords%clickcease.com campaign, criterionId, ipBlock.ipAddress, negative, resourceName, status
2026-08-23Campaign Criterion create ×36 by adwords%clickcease.com campaign, criterionId, ipBlock.ipAddress, negative, resourceName
2026-08-22Campaign Criterion remove ×108 by adwords%clickcease.com campaign, criterionId, ipBlock.ipAddress, negative, resourceName, status
2026-08-22Campaign Criterion create ×108 by adwords%clickcease.com campaign, criterionId, ipBlock.ipAddress, negative, resourceName
2026-08-21Campaign Criterion create ×5 by adwords%clickcease.com campaign, criterionId, ipBlock.ipAddress, negative, resourceName
2026-08-21Campaign Criterion remove ×9 by adwords%clickcease.com campaign, criterionId, ipBlock.ipAddress, negative, resourceName, status

How to read this

Conversions are given 2 days to settle, so metrics end 2026-08-23 rather than yesterday. Change history runs to today, because changes need no settling.

A zero-conversion keyword is not proof of a bad keyword. If this client takes calls through CallRail and those calls are not imported into Google Ads, real conversions will be missing from every number on this page.

Read only. Nothing here has been applied to the account.