What to fix

Safe Stop

Account 1899207417. Last 7 days ending 2026-08-22, read against 14 and 60 day baselines.

1,020
Spend, 7 days
0
Zero-conversion spend
0
Safe to cut now
4
Actions
Start here
  1. 2 high-spend keywords have a quality score of 4 or less 57
  2. Raise the budget on NZ - Search - Business
  3. Raise the budget on NZ - PMax - Website
Back to the dashboard

Where are you showing up

What people actually searched, and what you were bidding on, over the last 7 days by spend.

Search terms

Search termCampaignMatchCostClicksConv
truck parking near meNZ - Search - Driver Booking141222.0
trailer parking near meNZ - Search - Driver Booking2530
truck parking hutchinsNZ - Search - Business1941.0
semi parking near meNZ - Search - Driver Booking1740
1511 e fulghum rdNZ - Search - Business1610
drop yard near meNZ - Search - Driver Booking1510
hotel with truck parking near meNZ - Search - Driver Booking1510
truck stopNZ - Search - Business1430
truck parking dallas txNZ - Search - Business1310
drop yard near meNZ - Search - Driver Booking1310
atomic parking dallasNZ - Search - Business1210
safestop hutchinsNZ - Search - Brand1180
truck parking clubNZ - Search - Driver Booking920
semi truck parking near meNZ - Search - Driver Booking820
725 e wintergreen rd hutchins txNZ - Search - Business810
tractor trailer parking near meNZ - Search - Driver Booking820
truck parking near me near meNZ - Search - Business710
truck stops near meNZ - Search - Driver Booking772.0
truck parkingNZ - Search - Driver Booking710
big rig parkingNZ - Search - Driver Booking710
truck parking hutchinsNZ - Search - Business710
logical logistics solutionsNZ - Search - Business610
safe stop truck parkingNZ - Search - Brand651.0
trucks stops near meNZ - Search - Driver Booking610
trailer parkingNZ - Search - Driver Booking510
Show the remaining 36 search terms · 80 of spend
Search termCampaignMatchCostClicksConv
semi parking near meNZ - Search - Driver Booking510
motel truck parking near meNZ - Search - Driver Booking510
safestop truck parkingNZ - Search - Brand541.0
ta truck service near meNZ - Search - Driver Booking410
truck parking dallas txNZ - Search - Driver Booking410
logistics parking dallasNZ - Search - Driver Booking410
stop truck near me cerca de miNZ - Search - Driver Booking410
truck parking club locationsNZ - Search - Driver Booking310
truck stop around meNZ - Search - Business310
truck parking in arlington txNZ - Search - Driver Booking310
motel with truck parking near meNZ - Search - Driver Booking310
truck parking arlington txNZ - Search - Driver Booking210
yarda para camiones cerca de miNZ - Search - Driver Booking210
safe stop hutchins txNZ - Search - Brand240
trucking company near meNZ - Search - Driver Booking210
18 wheeler truck parking near meNZ - Search - Driver Booking210
truck parking near me free near meNZ - Search - Driver Booking210
yarda de camiones cerca de miNZ - Search - Driver Booking210
truck stops dallas txNZ - Search - Driver Booking210
near truck parkingNZ - Search - Driver Booking210
the safe stopNZ - Search - Brand220
truck stops near meNZ - Search - Business210
where to park a semi truck near meNZ - Search - Driver Booking210
truck parking lotNZ - Search - Driver Booking212.0
near truck parking near meNZ - Search - Driver Booking110
卡车 加油 站NZ - Search - Driver Booking110
yardas de camiones cerca de miNZ - Search - Business110
safestop 24 7 secure truck parking hutchinsNZ - Search - Brand120
truck rest area near meNZ - Search - Driver Booking110
safestopNZ - Search - Brand120
truck rest area near meNZ - Search - Driver Booking110
safe stopNZ - Search - Brand110
truck parking near meNZ - Search - Business111.0
safestop 24 7 secure truck parkingNZ - Search - Brand010
truck stops in carrollton texasNZ - Search - Driver Booking010
thesafestopNZ - Search - Brand010

Keywords

KeywordMatchCostClicksCPCConv
truck parking near meExact186316.012.0
semi truck parkingBroad130353.732.0
truck stopBroad99137.641.0
truck parking hutchins txExact5586.821.0
fleet truck parkingPhrase3448.560
truck parking dallasExact2839.380
commercial truck parkingPhrase2237.240
secure truck parkingPhrase17117.310
semi truck parking near meBroad15114.690
truck parking dallas txPhrase13113.090
secure truck parking texasPhrase1226.200
safestop hutchinsPhrase12101.210
overnight truck parkingPhrase12111.690
secure semi truck parkingPhrase1033.460
dfw truck parkingPhrase10110.310
where can i park my truck overnightPhrase1033.280
secure truck parking near mePhrase933.081.0
semi truck parking near meExact824.210
truck parkingExact824.212.0
tractor trailer parking near meExact824.000
safe stop truck parkingPhrase8100.793.0
logistics parking dallasPhrase615.870
safestop truck parkingPhrase651.172.0
parqueo de camionesPhrase631.850
truck parking dallasPhrase514.790
Show the remaining 16 keywords · 40 of spend
KeywordMatchCostClicksCPCConv
safestopPhrase5100.451.0
truck parking yard near meBroad414.480
truck parking dallas txPhrase414.170
logistics parking dallasPhrase414.160
truck parking near dallasBroad421.960
semi truck parking dallasPhrase413.880
where can i park my semi truck overnightPhrase313.220
thesafestopPhrase230.822.0
18 wheeler parking near meExact212.290
the safe stopPhrase230.721.0
safe semi truck parkingPhrase211.680
truck parking near me nowExact111.080
safe stopExact110.790
truck parking space near meBroad110.760
truck parking near my locationBroad010.460
safestop 24 7 secure truck parkingPhrase010.360

What is wasting spend

Everything that took money in the last 7 days and returned no conversions. Total: 0 of 1,020 spent.

Search terms with no conversions

Terms marked UNRELATED share no meaningful word with any keyword in the account, which makes them the safest to negative. Brand terms are excluded here on purpose: brand traffic converting at zero is a tracking question, not a waste question.

No zero-conversion search terms above the reporting threshold.

Keywords that have never converted

None.

Keywords that stopped converting

These worked over 60 days and produce nothing now. Treat as a diagnosis, not a cut list.

None.

How do we fix it

Ranked by the money involved. Each item says how confident the data makes us and what would make it wrong. Nothing here has been applied: this system is read only and never changes an account.

1. 2 high-spend keywords have a quality score of 4 or less

medium 57

Low quality score means paying a premium per click for worse positions. Usually ad relevance or landing page experience.

truck parking near me (QS 3), truck stop (QS 3)
The recoverable figure assumes a typical CPC improvement, it is not measured.

2. Raise the budget on NZ - Search - Business

high  

Losing 24% of impression share to budget while still converting. This campaign is being capped, not failing.

roughly 83 of additional weekly spend available
This spends more money rather than saving it. Worth it only while CPA holds.

3. Raise the budget on NZ - PMax - Website

high  

Losing 26% of impression share to budget while still converting. This campaign is being capped, not failing.

roughly 63 of additional weekly spend available
This spends more money rather than saving it. Worth it only while CPA holds.

4. Ad rank is the constraint on NZ - PMax - Website

medium  

Losing 57% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

Is this sudden or gradual

The 60 day column is this account's normal. Red means the shorter window is worse than that normal. A row that worsens steadily left to right is drift, not a break.

Metric60d14d7d
Spend per day155155146
Conversions per day6.054.323.29
CPA25.5835.8544.34
CPC2.592.963.04
CTR %3.373.393.09

What was changed on the account

Every change in the last 25 days, grouped by day and kind. If the trip lines up with something here, that is the first suspect.

2026-08-21Campaign Budget update ×5 by guilherme amountMicros
2026-08-20Campaign Budget update ×5 by guilherme amountMicros
2026-08-13Campaign update ×1 by guilherme status
2026-08-13Asset create ×1 by guilherme id, name, resourceName
2026-08-13Campaign Budget create ×1 by guilherme amountMicros, deliveryMethod, explicitlyShared, id, name, resourceName
2026-08-13Campaign create ×1 by guilherme advertisingChannelType, campaignBudget, containsEuPoliticalAdvertising, demandGenCampaignSettings.upgradedTargeting, id, name
2026-08-13Ad Group create ×1 by guilherme campaign, id, name, resourceName, status
2026-08-13Campaign Budget update ×1 by guilherme amountMicros
2026-08-13Campaign Asset remove ×2 by gregorio asset, campaign, fieldType, resourceName, source, status
2026-08-13Campaign Asset create ×2 by gregorio asset, campaign, fieldType, resourceName
2026-08-13Ad Group Ad create ×2 by guilherme ad, adGroup, resourceName, status
2026-08-13Ad Group Criterion create ×2 by guilherme adGroup, audience.audience, criterionId, negative, resourceName
2026-08-06Campaign Criterion remove ×1 by greg campaign, criterionId, keyword.matchType, keyword.text, negative, resourceName
2026-08-06Campaign Budget update ×4 by guilherme amountMicros
2026-08-05Campaign Budget update ×4 by guilherme amountMicros
2026-08-04Campaign Budget update ×1 by guilherme amountMicros
2026-08-04Campaign update ×1 by guilherme status
2026-08-03Campaign Budget update ×5 by guilherme amountMicros
2026-07-30Campaign Criterion create ×4 by gregorio campaign, criterionId, keyword.matchType, keyword.text, negative, resourceName
2026-07-30Campaign Budget update ×5 by guilherme amountMicros
2026-07-30Ad Group Criterion update ×19 by gregorio status
2026-07-30Campaign Criterion remove ×175 by gregorio, guilherme campaign, criterionId, keyword.matchType, keyword.text, negative, resourceName

How to read this

Conversions are given 2 days to settle, so metrics end 2026-08-22 rather than yesterday. Change history runs to today, because changes need no settling.

A zero-conversion keyword is not proof of a bad keyword. If this client takes calls through CallRail and those calls are not imported into Google Ads, real conversions will be missing from every number on this page.

Read only. Nothing here has been applied to the account.