Nativz
Internal team report · Editing

Footage to finals

Your work starts with a usable footage handoff and ends when every cut has been reviewed and approved. Keep each version in its Cortex slot so the client and strategist can follow it.

Owner: editorReviewed: September 26, 2026Working guide

What you own for each project

The working target is five business days from the shoot, with weekends and holidays skipped. If Cortex has no real shoot date, agree on a manual due date with the strategist when footage arrives.

1
Ready to edit · receive

Read the brief and handoff

Open the project. Check selected ideas, the Drive folder, the videographer's notes, and the files you need. Ask immediately for missing files or context.

2
When work starts · status

Set Editing

Move your work from To do to Editing. Cortex does not set this status just because you opened the card. Tell the strategist early if the target is at risk.

3
Within 5 business days · upload

Put each cut in its slot

Upload each edited cut into its matching Cortex project slot. Wait for processing and confirm that the cut plays. Do not substitute a Drive link for the finished edit.

4
Internal and client review · revise

Keep revisions with the cut

Replace a cut in the same slot so it moves from v1 to v2 and onward while comments remain attached. Confirm which version the client saw before making a later revision. Mark All revisions complete when the next round is ready for the strategist.

5
All cuts approved · close

Confirm Done and hand off finals

The source process says the last approval moves the project to Approved and the editor to Done automatically. Verify both statuses. The strategist owns final delivery, captions, and post scheduling. Every post still needs client approval.

No recorded shoot date

Accept footage from a brief-only handoff. Do not wait for someone to invent a booking date. Ask the videographer for the actual date when available, and set a manual edit due date with the strategist in the meantime.

Upload and version checklist

Before upload

Use the right destination

  • Raw source footage stays in the accessible Drive handoff.
  • Edited cuts and replacement versions go in Cortex project slots.
  • Choose the slot matching the selected idea and cut.
  • Keep the source file until the upload and playback are verified.
After upload

Confirm delivery

  • Wait for processing to finish.
  • Open the cut and confirm it plays.
  • Check that the version appears in the intended slot.
  • Before retrying a failure, check for a pending record or a file that arrived.

If a cut looks stuck

A pending upload may remain visible after a failed attempt. Inspect the existing slot before reselecting the file so you do not create duplicates. Retry in the same slot. Report a persistent issue with client, project, filename, and the exact error text.

Exception paths

SituationNext action
Drive access denied or files missingAsk the videographer to fix access and record what is missing. Alert the strategist if the delivery target is at risk.
No shoot date in CortexBegin from the footage handoff. Agree on a due date with the strategist and request the actual date separately.
Editor not notified in Google ChatThe footage may already be saved. Treat a direct message from the videographer with the Drive link as the handoff, then confirm the project card.
Upload fails or processing stallsCheck the slot and pending record before retrying. Use the same slot; escalate with project, filename, and error if it persists.
Feedback arrives for an old versionConfirm which version the client reviewed and work from the latest intended cut.
Change affects brief, scope, or scheduleBring in the strategist before promising a new date or direction.
All revisions completeMark the round complete so the strategist can send the next review. Check that the client sees the intended version.

Team walkthrough

Use this sequence for onboarding and the next editing meeting.

1 · Receive

Open the handoff

Show the Ready to edit card, selected brief, Drive link, notes, and manual due date for a no-date shoot.

2 · Upload

Cut and replace

Set Editing, upload v1, verify playback, then replace in the same slot and inspect version history.

3 · Review

Close the loop

Walk client comments, All revisions complete, strategist resend, final approval, Done, and per-post approval.

Decisions for Jack and the team

Set the fallback deadline for footage with no date, assign daily monitoring of pending uploads, decide who clears duplicates, and name the internal review handoff owner. The source brief does not settle these rules.

This report adapts the Claude Brief to Finals map and the shipped Cortex upload workflow. See the full operations report for the rest of the cycle.