for Safe Stop
Media Spend Recap · July 1 to September 30, 2026

Every media dollar, line by line.

Across the three months, $28,975.45 went into paid media for Safe Stop, spread over two platforms and nine active campaigns. Google Ads carried 60% of it and Meta the other 40%. Every figure below is pulled directly from the advertising platforms themselves, and every campaign is described in plain language so each charge can be traced to what it paid for.

See the numbers ↓ Download the Excel breakdown ↓ How we measured →
PeriodJul 1 – Sep 30, 2026
PlatformsGoogle, Meta
Campaigns9
Total$28,975.45
$28,975
Total media, 3 months
Jul 1 – Sep 30
$17,386
Google Ads
60.0% of media
$11,589
Meta (Facebook / Instagram)
40.0% of media
+26%
Vs. Apr – Jun
Up from $22,991
Figures are the amounts each advertising platform recorded as spent on the Safe Stop accounts between July 1 and September 30, 2026, pulled directly from the Google Ads and Meta reporting interfaces. All amounts in USD. This covers media only. The Nativz management fee and the Ralston & Lamar outdoor boards are billed separately and are not included here.
The three-month picture

About $9,660 a month, up a quarter on spring.

Q3 media came to $28,975.45, about $5,980 more than April through June. Google grew the most, up 37%, with nearly half of its quarter landing in September. Meta grew 19% as the Click Reserve campaigns ran for the full quarter instead of two months.

ChannelApr – JunJul – SepChangeShare of Q3
Google Ads$12,727.92$17,386.35+$4,658.4360.0%
Meta (Facebook / Instagram)$9,736.25$11,589.10+$1,852.8540.0%
LinkedIn$527.09—−$527.09—
Total$22,991.26$28,975.45+$5,984.19100%

Quarter mix

Bar length shows total spend
Apr – Jun$22,991
Jul – Sep$28,975
Google Ads Meta LinkedIn

Google Ads by month

Jul – Sep 2026
July$4,799
August$4,747
September$7,840
July $4,798.70August $4,747.17September $7,840.49
i
Why September stands out. Google spend held near $4,770 a month in July and August, then rose to $7,840 in September, 45% of the quarter's Google total. LinkedIn stayed paused all quarter, which is why it shows no Q3 figure.
What each charge is for

Nine campaigns, each with a job.

This is the full breakdown behind the totals above. Each row is one campaign as it appears in the platform, with a plain-language description of what that budget was buying and how it compares with last quarter. Campaign names starting with NZ01 target people who have not engaged with Safe Stop yet; NZ02 means the ads are shown again to people who already visited.

Line itemApr – JunJul – SepChange
Google Ads · account 189-920-7417
NZ - Search - Driver Booking
Google Search ads shown to drivers actively looking for secure truck parking in the DFW area. Still the largest single line and the one closest to a booking, and held almost exactly level with last quarter.
$6,703.92$6,721.95+0.3%
NZ - PMax - Website
Performance Max, Google's automated campaign type. One budget that Google spreads across Search, Maps, YouTube, Gmail and the display network, pointed at the website. The biggest single increase this quarter.
$2,228.68$4,827.81+117%
NZ - Search - Business
Google Search ads aimed at fleet and business accounts rather than individual drivers, split across DFW local parking, secure cargo protection, and fleet and carrier parking.
$1,781.58$3,837.20+115%
NZ - Search - Brand
New this quarter. Google Search ads shown when people search for Safe Stop by name, such as "safestop hutchins," so the lot appears first rather than a competing parking listing.
—$1,156.58New
NZ - Store Visits
A Google campaign built to drive physical visits to the lot, running mostly on Google Maps and in local search results. Paused during the quarter.
$2,013.74$697.64−65%
NZ - Demand Gen - Remarketing
New this quarter and short-lived. Google Demand Gen ads on YouTube, Discover and Gmail shown again to people who had already visited the site. Paused by the end of the quarter.
—$145.17New
Google Ads total$12,727.92$17,386.35+36.6%
Meta · Facebook and Instagram · account 535984570531158
NZ01 - Website - Click Reserve
Facebook and Instagram ads to people who have not engaged with Safe Stop yet, optimized for clicks on Reserve. The largest Meta line, running all three months this quarter versus two last quarter.
$3,719.05$5,680.46+53%
NZ02 - Website - Click Reserve
The same ads shown again to people who already visited the site. Retargeting, cheaper to reach and closer to booking.
$2,327.58$3,796.19+63%
NZ01 - IG Profile Visits
Instagram ads driving visits to the Safe Stop profile. Brand presence with drivers rather than direct booking.
$1,618.74$2,112.45+31%
NZ01 - Website Conversions
The earlier cold campaign, replaced by Click Reserve in May. No spend this quarter.
$1,747.74—Ended
NZ02 - Website Conversions Retargeting
The retargeting half of that earlier campaign, also replaced in May. No spend this quarter.
$323.14—Ended
Meta total$9,736.25$11,589.10+19.0%
LinkedIn · account 519140703
NZ 01 - Website Conversions and NZ 01 - Follower Ad
Paused since May. No LinkedIn spend this quarter.
$527.09—Paused
Total paid media$22,991.26$28,975.45+26.0%
A dash means the campaign was not running in that quarter. Apr – Jun figures are from the previous recap, dated Jul 21, 2026.
Against plan

Spend landed at 121% of the planned budget.

The 2026 plan allocates $8,000 a month to paid search and paid social combined. Actual media across the quarter averaged $9,658.48 a month, above plan, after running a little under it in the spring.

$8,000
Planned per month
Paid search + paid social
$9,658.48
Actual average per month
Across Jul, Aug, Sep
120.7%
Of planned budget used
Apr – Jun was 95.8%
$4,975.45
Over plan, 3 months
$24,000 planned vs $28,975 spent
!
Where the extra spend went. Most of the increase over last quarter came from Google, up $4,658: Performance Max and Business search each roughly doubled, and the new Brand search campaign added $1,157. On Meta, the Click Reserve campaigns ran for the full quarter for the first time. Across both quarters combined, spend is $3,966.71 over the $48,000 six-month plan.
i
The $8,000 figure is the paid media line only. It does not include the outdoor boards, the management fee, or the other marketing lines in the annual plan. Those are tracked separately.
How we measured & what is not in here

Pulled from the platforms themselves.

So these figures can be checked against any other record, here is exactly where they come from and what falls outside them.

THE SOURCE

Straight from each advertising platform

Every number is the spend each platform recorded against the Safe Stop account for the dates the ads actually ran, July 1 through September 30, read directly out of Google Ads and Meta Ads Manager. Nothing is estimated or allocated by hand, and each line can be reproduced campaign by campaign on request.

ONE THING TO EXPECT

Platform invoices can differ slightly by month

Platforms bill when an account crosses a spending threshold, not on the last day of the month, so a few days of late-September delivery can land on an October invoice. Comparing this recap to monthly invoices should show small timing differences at the month edges. The three-month total is the figure that reconciles cleanly.

NOT INCLUDED

Nativz management fee

Billed separately from media. This document covers only money paid to the advertising platforms.

NOT INCLUDED

Ralston & Lamar boards

The outdoor boards are contracted and invoiced outside the digital platforms and are reported separately.

NO ACTIVITY

LinkedIn and TikTok

LinkedIn has been paused since May and recorded no spend this quarter. There is no TikTok ad account for Safe Stop, so there is nothing to report on either.

i
On the Google and Meta totals. The Google figure ties out three ways: by campaign, by day and by device all total $17,386.35 within a cent. The Meta figure matches the account total in Ads Manager exactly, $11,589.10. Campaigns that existed but spent nothing this quarter are listed for continuity and not counted.
Anything else

Happy to go deeper on any line.

Every campaign in this recap can be broken out further, by month, by week, by ad, or by what it produced, and we can pull the platform statements behind any figure. If the review with the bank raises questions on a specific line, send it over and we will turn the detail around quickly.