×
Cypress Point
Bois d'Arc Lake
Where we are. What's underway. What happens next. Two workstreams are running in parallel — the 90-Day Launch marketing engine and a launch-grade brand identity. We're in the onboarding window now, with kickoff the week of June 15–20 and the launch weekend on September 4–5.
Kickoff is now a June 15–20 window rather than a single day, giving the team room to edit the videos following the first shoot.
This page is now the single source of truth — materials audit, social handles, and access all live here. The standalone onboarding page now redirects here.
The brand book is a go: 50% deposit cleared and Carolina has started direction. The optional custom website was declined — this engagement is brand identity only.
Facebook, Instagram, YouTube, TikTok, and Meta Business are connected and points of contact are set. LinkedIn is excluded at the client's direction. We're publish-ready for kickoff.
The Day-1 combined authorization cleared, funding the full launch program. The engine is on.
Engagement scoped with the Cypress Point team. Strategy, timeline, and next steps captured.
Cypress Point approved the 90-Day Launch Marketing Engagement — four concurrent pillars staged across Foundation, Build, and Activate, all pointing at the launch event.
The combined Day-1 authorization cleared: the Launch Foundation (Press & Publicity + Event Marketing) and the first month of Organic Social, with months two and three set to auto-bill. The whole program is funded and active.
We're here. Codifying the Cypress Point brand voice, gathering existing materials and imagery, lining up account access, and prepping the pixel and conversion tracking. This is the window that makes the first shoot count.
The week of June 15–20. Strategy locked, calendar built, and the first on-site production day scheduled — a window that gives the team room to edit the videos after the shoot. The brand voice guide and content calendar go live and the engine starts turning.
First on-site production day at Cypress Point: heavily wooded lakefront capture, drone aerials over Bois d'Arc Lake, lifestyle photography, and cinematic reels. The custom landing page and branded Eventbrite go live, the pixel is installed, and Kristen Skladd writes and distributes the launch press release.
Paid media ramps across Meta, Google, and YouTube on the four-stage funnel (awareness, consideration, application, close). Bi-weekly on-site shoots feed weekly creative refreshes, organic cadence increases, and VIP and press invites land.
Paid spend ramps to peak. The final pre-event shoot wraps, the application form tightens against real RSVPs, and the sales team handoff is prepped. Everything is staged for launch day.
The two-day launch event on September 4–5 (Friday and Saturday). Day-of capture across both days, then the post-event nurture sequence fires within 24 hours. We report on the full funnel and scope the transition to an ongoing retainer.
The first workstream. The 90-Day Launch runs four pillars at once — each one feeding the others. The shoot day fuels the paid funnel; the press push fills the event; the event proves the product. Here's the full structure underneath the launch.
The second workstream. A complete, codified identity for Cypress Point — direction, type, color, symbols, and logo — so every touchpoint from the entry monument to the website walks, talks, and acts the same. Led by our in-house designer; delivered with usage guidance and the editable master files, two revision rounds on each.
Positioning, brand attributes, a competitive and category read, moodboards, and one approved creative territory. Everything else is built on this — so we get your direction sign-off before a single mark is drawn.
A defined type system — display and text families, weights, and the pairing rules that keep every headline and paragraph on-brand.
The palette of the place — primary, secondary, and accent color with usage rules, packaged into ready-to-use brand kits.
A cohesive symbol and iconography set for wayfinding, amenity signage, and the digital touchpoints across the community.
The master logo suite — primary, stacked, and symbol lockups in full-color and single-color, sized to hold from a favicon to an entry monument.
Usage guidance plus the editable master files, yours outright on completion. Two rounds of revisions are included on every major deliverable.
Cypress Point is a master-planned lakefront community on Bois d'Arc Lake — North Texas's newest major lake. Thirteen amenities, a heavily wooded shoreline, and a sense of place that sells itself once a buyer sees it. The whole campaign exists to put that in front of the right people.
North Texas's newest major lake and a heavily wooded, secluded shoreline. The landscape is the hero of every shoot — drone aerials over the water, golden-hour lifestyle, and cinematic reels that make the place feel like a destination.
Geo- and income-targeted across the funnel: awareness through to a qualified application. The point of the event and the nurture flow is to filter for real buyers, not just RSVPs — so the sales team's time goes where it counts.
A community dock, fishing pier, and lakeside boardwalk — the postcard shots that anchor the brand on the water.
A stocked fishing pond and walking trails winding through the wooded landscape that defines the community.
An open-air amphitheater for community events — a natural backdrop for launch-day programming.
Tennis courts plus three dedicated pickleball courts — the amenity buyers ask about first right now.
Two sand volleyball courts — active, social, and great on camera for the lifestyle reels.
Parks and playgrounds throughout the community — the family-life story that broadens the buyer pool.
The clubhouse is the social center of the community and a premium venue for VIP and launch-day moments.
A central park at the heart of the plan — the connective green space the whole community is built around.
A signature gazebo — a small landmark that makes the place instantly recognizable in content.
A DFW executive sees a drone reel of the wooded shoreline on Instagram. A retargeting ad brings them back to the landing page. They read the press coverage and request more information. The application-style RSVP filters them in as a real buyer. They attend the launch event, walk the community, and meet the team. The post-event nurture closes the loop within 24 hours.
The full onboarding workbook now lives here. A line-item inventory of what we have, what we need, and what we're building — plus the social handles and the access that make kickoff a publishing day, not a permissions day.
Mostly done: Facebook, Instagram, YouTube, TikTok, and Meta Business are connected with [email protected] as of June 4. LinkedIn is excluded at the client's direction. Nativz registers the Eventbrite organizer.
Reels, drone passes, lifestyle stills, and the buying-event RSVP funnel. The single most important handle for the 90-day runway.
North Texas affluent demo skews here. Page must exist with admin assigned to the Nativz Business Manager before the paid pillar launches.
Repurposes the reels-first capture cuts. Broker, designer, and home-search adjacent reach for share-out.
Hosts the long-form drone and motion-graphics film plus capture-day b-roll, and runs the YouTube paid slice.
Where press hits get amplified and the team posts to reach DFW executive and family-office audiences.
Branded organizer profile hosting the buying-event RSVP, application-style intake, check-in, and post-event follow-through.
Partner access with admin on the Facebook Page and Instagram, plus ad-account access for paid spend.
Link to the Google Ads account, GA4 shared at editor, and Search Console verification so we read traffic in real time.
One Google Drive folder, Nativz at editor. All audited assets and capture-day RAWs live here — one source of truth.
Permission on site with drone and ground crew, FAA Part 107 on file, a point of contact for access, and approved flight windows. First capture targeted Monday, June 22.
Access to the registrar so we publish the launch landing page on a subdomain (e.g. launch.cypresspointbdl.com) without round-tripping every change.
One contact each for marketing approvals, sales/broker coordination, and site logistics — names, emails, and authority documented before kickoff.
A short list stands between onboarding and a flawless first production day. Knocking these out this week keeps the June 15–20 kickoff and the first capture day on schedule.
The proposal is signed off and the four-pillar program is locked. This is what set everything in motion.
The combined Day-1 authorization cleared — Launch Foundation plus the first month of Organic Social, with months two and three set to auto-bill. The program is funded.
Any existing logos, guidelines, color/fonts, and photography or renderings of the community. These ground both the brand identity work and give the edit room a head start before our first shoot.
Phase 01 of the brand book ends in a direction sign-off — positioning, attributes, and one approved creative territory. Your approval here is the green light for our designer to build type, color, symbols, and the logo on top of it.
Admin access to the Cypress Point social profiles for cross-posting, plus the advertising account so we can install the pixel and stand up the paid funnel. Ad spend is billed by the platforms directly to Cypress Point.
Confirm the domain or subdomain the launch landing page should live on, and share DNS access so we can point it with a single record. No change to your root domain or email.
Current lot availability, pricing tiers, and the sales process so the funnel and application form route qualified buyers straight to your team.
The name and title for an on-record quote, plus any milestones or facts to feature. Kristen Skladd needs these to write and place the launch press release through direct editor outreach.
Confirm the launch event details so we can build the branded Eventbrite and open the application-style RSVP flow. Current target: the September 4–5 launch weekend — confirm and we'll set it live.
The program is funded and the engine is warming up. Clear the short list above this week and we hit June 15–20 at a sprint — straight toward September 4–5.