What to fix

Ampersand Studios

Account 2287383421. Last 7 days ending 2026-08-23, read against 14 and 60 day baselines.

3,042
Spend, 7 days
664
Zero-conversion spend
52
Safe to cut now
6
Actions
Start here
  1. Pause or cut bids on 5 keywords that have never converted 366
  2. Investigate 2 keywords that stopped converting 246
  3. Add 1 negative keywords 52
Back to the dashboard

Limited keyword visibility

Only 43% of the last 7 days of spend sits on keywords the API will report. The rest is Performance Max, Shopping or Demand Gen, which have no keywords or search terms to inspect. An empty section below means cannot see, not nothing wrong.

Where are you showing up

What people actually searched, and what you were bidding on, over the last 7 days by spend.

Search terms

Search termCampaignMatchCostClicksConv
18th & chetAC | Search | Music Row5210
ampersand studios nashvilleAC | Search | Nashville Yards4030
sunset ranch miamiAC | Search | Miami2710
little river studioAC | Search | Miami2510
meeting spaceAC | Search | Music Row1710
three one three nashvilleAC:Search | Private Offices | Nash1620
ampersand studios nashville yardsAC | Search | Nashville Yards1511.2
unlocked wynwood miamiAC | Search | Miami1410
industrious germantownAC:Search | Private Offices | Nash1410
one american center nashvilleAC:Search | Private Offices | Nash1410
victory event rentals miami tents chairs & tables for rentAC | Search | Miami1310
cady miramar studioAC | Search | Miami1210
diamond rehearsal studios nashvilleAC | Search | Nashville Yards1210
strive workspaces nashvilleAC:Search | Private Offices | Musi1110
hit factory miamiAC | Search | Miami1110
ampersand studios nashvilleAC:Search | Private Offices | Nash1130
coworking spaces nashvilleAC:Search | Private Offices | Nash1010
meeting space nashville tnAC | Search | Music Row910
podcast studio near meAC | Search | Miami810
ampersand studios nashvilleAC | Search | Nashville Yards820
coworking space nashvilleAC:Search | Private Offices | Musi810
lakeside studios hendersonville tnAC | Search | Nashville Yards710
regus miamiAC:Search | Private Offices | Miam720
photo studio fort lauderdaleAC | Search | Miami710
co working space nashvilleAC:Search | Private Offices | Nash710
Show the remaining 28 search terms · 119 of spend
Search termCampaignMatchCostClicksConv
ampersand studios nashvilleAC:Search | Private Offices | Musi710
meeting space nashville tnAC | Search | Music Row610
4235 hillsboro pike suite 300 nashville tn 37215AC:Search | Private Offices | Nash610
ampersand studios nashville yardsAC:Search | Private Offices | Nash610
event venue miamiAC | Search | Miami610
studios in fort lauderdaleAC | Search | Miami610
ampersand miamiAC:Search | Private Offices | Miam520
ampersand studios miamiAC:Search | Private Offices | Miam520
97 wallace studiosAC | Search | Nashville Yards510
office space nashvilleAC:Search | Private Offices | Nash510
ampersand nashville yardsAC:Search | Private Offices | Nash510
fort lauderdale event spaceAC | Search | Miami510
office space miamiAC:Search | Private Offices | Miam410
wework aventuraAC:Search | Private Offices | Miam410
photo studio miamiAC | Search | Miami410
music studio for rent near meAC | Search | Nashville Yards411.1
serena village miamiAC | Search | Miami410
office for rent in doralAC:Search | Private Offices | Miam410
coworking space miami beachAC:Search | Private Offices | Miam410
miami officeAC:Search | Private Offices | Miam410
private office space for rent miamiAC:Search | Private Offices | Miam410
amper studios miamiAC:Search | Private Offices | Miam310
ampersand nashvilleAC | Search | Nashville Yards310
event space miamiAC | Search | Miami310
miami coworking spaceAC:Search | Private Offices | Miam310
31 ne 17th st miami fl 33132AC:Search | Private Offices | Miam310
rehearsal spaces nashvilleAC | Search | Nashville Yards310
coworking space nashvilleAC:Search | Private Offices | Nash110

Keywords

KeywordMatchCostClicksCPCConv
office space nashvillePhrase164208.180
office space for rent miamiPhrase149423.540
creative studio rentalPhrase125196.562.3
best event venues in miamiBroad83711.800
coworking space nashvillePhrase6296.920
office space nashvillePhrase5377.520
coworking space nashvillePhrase52151.840
conference roomPhrase50412.520
creative studio rentalPhrase4859.680
event halls miamiPhrase46146.370
coworking nashvillePhrase4267.080
studio space for rentPhrase4267.030
coworking miamiPhrase38113.460
office space music rowPhrase34133.690
podcast studio rentalPhrase3039.921.0
nashville conference roomsPhrase24212.150
photo studio rentalPhrase2337.720
office for rent miamiPhrase1744.340
production studio rentalPhrase1744.130
office suites miamiPhrase1653.290
office rental miamiPhrase1653.190
office space miamiPhrase1553.040
space for event rentalPhrase1527.530
content studio rentalPhrase1535.010
office space nashville yardsPhrase1125.560
Show the remaining 16 keywords · 116 of spend
KeywordMatchCostClicksCPCConv
production studio rentalPhrase11110.940
studio space for rentPhrase1133.530
private office nashvillePhrase919.430
meeting room rentalPhrase918.910
event space wynwoodPhrase818.080
private office space nashvillePhrase824.020
private office miamiExact823.890
office space miamiExact823.870
coworking space miamiPhrase823.790
coworking miamiExact723.420
podcast studio rentalPhrase616.150
meeting rooms in nashvillePhrase615.970
event venue miamiPhrase615.640
office space nashvilleExact514.880
private office miamiPhrase413.840
event space miamiPhrase313.190

What is wasting spend

Everything that took money in the last 7 days and returned no conversions. Total: 664 of 3,042 spent.

Search terms with no conversions

Terms marked UNRELATED share no meaningful word with any keyword in the account, which makes them the safest to negative. Brand terms are excluded here on purpose: brand traffic converting at zero is a tracking question, not a waste question.

Search termCampaignCostClicks
18th & chetUNRELATEDAC | Search | Music Row521

Keywords that have never converted

KeywordMatchCost 7dClicks 7dCost 60d
office space for rent miamiPhrase14942224
coworking space nashvillePhrase629125
office space nashvillePhrase53778
coworking space nashvillePhrase52165
conference roomPhrase504111

Keywords that stopped converting

These worked over 60 days and produce nothing now. Treat as a diagnosis, not a cut list.

KeywordConv 60dConv 7dCost 7d
office space nashville10164
best event venues in miami3083

How do we fix it

Ranked by the money involved. Each item says how confident the data makes us and what would make it wrong. Nothing here has been applied: this system is read only and never changes an account.

1. Pause or cut bids on 5 keywords that have never converted

medium 366

Spending in the last 7 days with no conversions in 7 or 60 days. These are the clearest candidates for removal.

office space for rent miami (phrase), coworking space nashville (phrase), office space nashville (phrase), coworking space nashville (phrase), conference room (phrase)
Conversions may be under-counted if this client takes calls through CallRail and those calls are not imported into Google Ads. Check before pausing anything.

2. Investigate 2 keywords that stopped converting

low 246

These converted over the last 60 days and have produced nothing in the last 7 while still spending. Something changed: landing page, competition, tracking, or intent. Do not pause these before finding out which.

office space nashville (1 conv in 60d), best event venues in miami (3 conv in 60d)
Conversions may be under-counted if this client takes calls through CallRail and those calls are not imported into Google Ads. Check before pausing anything.

3. Add 1 negative keywords

high 52

These search terms cost money in the last 7 days, converted nothing, and share no meaningful word with any keyword in the account. They are the safest spend to cut.

18th & chet

4. 3 high-spend keywords have a quality score of 4 or less

medium 33

Low quality score means paying a premium per click for worse positions. Usually ad relevance or landing page experience.

coworking space nashville (QS 2), coworking space nashville (QS 4), conference room (QS 3)
The recoverable figure assumes a typical CPC improvement, it is not measured.

5. Ad rank is the constraint on AC | PMax | Music Row

medium  

Losing 58% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

6. Ad rank is the constraint on AC:Search | Private Offices | Miami | Phrase

medium  

Losing 57% of impression share to rank, not budget. That is bid, ad relevance or landing page quality, and no amount of extra budget fixes it.

Is this sudden or gradual

The 60 day column is this account's normal. Red means the shorter window is worse than that normal. A row that worsens steadily left to right is drift, not a break.

Metric60d14d7d
Spend per day256360435
Conversions per day1.900.810.48
CPA135.24444.22913.15
CPC4.094.093.95
CTR %2.021.691.74

What was changed on the account

Every change in the last 25 days, grouped by day and kind. If the trip lines up with something here, that is the first suspect.

This account changed more than the query returns. The list below is capped at the most recent changes.

2026-08-24Campaign Criterion remove ×216 by trevor campaign, criterionId, ipBlock.ipAddress, negative, resourceName, status
2026-08-24Campaign Criterion create ×216 by trevor campaign, criterionId, ipBlock.ipAddress, negative, resourceName
2026-08-23Campaign Criterion create ×14 by trevor campaign, criterionId, ipBlock.ipAddress, negative, resourceName
2026-08-23Campaign Criterion remove ×54 by trevor campaign, criterionId, ipBlock.ipAddress, negative, resourceName, status

How to read this

Conversions are given 2 days to settle, so metrics end 2026-08-23 rather than yesterday. Change history runs to today, because changes need no settling.

A zero-conversion keyword is not proof of a bad keyword. If this client takes calls through CallRail and those calls are not imported into Google Ads, real conversions will be missing from every number on this page.

Read only. Nothing here has been applied to the account.