Paid Media Report · Weston Funding

Leads

Lead campaigns

$17

Cost per lead

Lead campaigns

$115

Meta spend

Last 30 days

$17

Best campaign

Lowest cost per lead

Leads are conversions recorded on the website by the Meta pixel. Blended cost per lead covers the lead campaigns; awareness spend is shown separately and excluded.

The story

The window in three moves.

We lead with the result, then show how the campaigns and creative produced it.

$17

NZ 01 - Website Leads - Houston is the engine

Lowest cost per lead at $17. Same creative, best economics, so budget stays weighted here.

One creative carries

"6/11 - [Page Post] Video - We…" drove 2 leads at about $13 each. The message that is landing.

Steady delivery

Campaigns delivered consistently across the window.

Meta Ads

Where the leads came from.

Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.

Leads & spend per day

Leads Daily spend

Window total 2 leadsShaded band = latest 7 days

Campaign	Spend	Leads	Cost / lead	CTR	CPC
NZ 01 - Website Leads - Houston Best CPL	$34	2	$17	4.9%	$2.10
NZ 01 - Website Leads - DFW Engagement	$25	0	n/a	3.8%	$1.95
Blended lead total	$34	2	$17	-	-

Top-performing creative

7 creatives carried spend this period and none of them were new.

#1$13 / lead

6/11 - [Page Post] Video - We funded 100% of this…

2Leads

$13Cost / lead

3.99%CTR

$26Spend

70 days live

Watch the ad ▸

What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Scale the winners, fix what is expensive.

We weight budget toward the lowest cost per lead and the winning creative while holding the expensive segments to prove their CPL can come down.

What we do: Step up the best audience and creative.
Evidence: $17 on the best segment.
Risk: CPL can drift as we scale; we cap increments.
We need: Your read on lead quality by segment.

Operating plan

The next window.

Build variations of the winning creative so results do not lean on one asset.
Refresh retargeting before frequency wears the warm audience out.
Cut or fix the segments running above target CPL.
Review lead quality together so we optimize toward closed deals, not just form fills.

The next chapter

Now we scale it.

We push the proven audiences and creative, fix what is expensive, and bring you a fresh read each window. Tell us how the leads land in your pipeline.

Talk through the plan