Paid Media Report · Weston Funding

The story

The window in three moves.

We lead with the result, then show how the campaigns and creative produced it.

$31

NZ 01 - Website Leads - Au is the engine

Lowest cost per lead at $31. Same creative, best economics, so budget stays weighted here.

One creative carries

"6/11 - [Page Post] Video - We fu" drove 16 leads at about $30 each. The message that is landing.

Diversified sources

4 lead campaigns contributed, so results do not rely on a single audience.

Meta Ads

Where the leads came from.

Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.

Leads & spend per day

Leads Daily spend

Window total 30 leadsShaded band = latest 7 days

Campaign	Spend	Leads	Cost / lead	CTR	CPC
NZ 01 - Website Leads - Houston	$798	7	$114	3.1%	$3.58
NZ 01 - Website Leads - DFW	$642	3	$214	2.7%	$3.65
NZ 01 - Website Leads - Austin Best CPL	$503	16	$31	2.5%	$3.27
NZ 01 - Website Leads - San Antonio	$377	4	$94	2.7%	$2.73
NZ 01 - IG Profile Visits Engagement	$310	0	n/a	3.2%	$0.46
Blended lead total	$2,321	30	$77	-	-

Who the leads come from

Leads by age & gender

Where the leads concentrate. Lead campaigns only.

MenWomen

Leads by placement

Bar length is leads; the label shows cost per lead. Lead campaigns only.

Who the leads are coming from. Of the 30 leads with a demographic on file, 27 (90%) came from men and 22 (73%) from the 45-and-over brackets. Measured on the lead campaigns only; the individual age and gender cells are small, so read this as where demand concentrates, not a targeting verdict.

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Placement is sorting the spend. Instagram Reels delivered the cheapest lead at $33 (11 on $359); Instagram feed spent $413 with no lead attributed, a candidate to switch off. Measured on the lead campaigns only.

What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Scale the winners, fix what is expensive.

We weight budget toward the lowest cost per lead and the winning creative while holding the expensive segments to prove their CPL can come down.

What we do: Step up the best audience and creative.
Evidence: $31 on the best segment.
Risk: CPL can drift as we scale; we cap increments.
We need: Your read on lead quality by segment.

Operating plan

The next window.

Build variations of the winning creative so results do not lean on one asset.
Refresh retargeting before frequency wears the warm audience out.
Cut or fix the segments running above target CPL.
Review lead quality together so we optimize toward closed deals, not just form fills.

30 leads at $77 each.