A full review of the Spare Hand Students Google Ads account: what has run since November 2024, what the data shows, what we have already fixed, and how we would run Google next to Meta across the five markets.
Google has been tested across PMax, brand search and non-brand search by market and service. The searches that matter are there: people in College Station, Lubbock and Auburn looking for movers, moving help and yard work. What was missing is the signal. Until 10/30 the website did not send a single conversion to Google, so no campaign could be judged on bookings, and the smart bidding strategies most campaigns used had nothing to learn from.
That is now fixed. Website sign-ups, jobs created and purchases record in Google Ads, the customer apps report through AppsFlyer, and the account sits under our manager account. Google can now be run on cost per booking for the first time.
Data pulled from the account through 11/2/2026, read-only.
| Area | Finding | Severity | Impact |
|---|---|---|---|
| Tracking | The site sent no conversions to Google before 10/30 (a tag loading issue, fixed with Martin). 4 conversions recorded in two years. | High | $6,868 of spend with no read on which campaigns brought bookings. |
| Bidding | Most campaigns used Maximize conversions, which needs conversion data to decide who to bid on. | High | With zero conversions coming in, Google was bidding blind. |
| Coverage | The only live campaign is brand. Since August: $413, 836 clicks, almost all on searches like "spare hand students" (83% impression share). | High | Captures people already looking for the brand. No new customer demand is being reached. |
| Demand | The May non-brand tests picked up "college station movers", "cheap movers college station", "movers lubbock", "moving help near me", "lawn care service near me". | Opportunity | Ready-to-hire searches exist in the markets. They were never measured. |
| Conversion goals | Four primary actions: Sign-up, Submit lead form (actually Create Job), Purchase, and an older Contact action. | Medium | Google treats an account sign-up the same as a paid booking. |
| Geo | Brand targets Lubbock, Auburn and Bryan/College Station only, set to "presence or interest". | Medium | San Antonio and Norman get no coverage, and ads can show to people outside the markets. |
| Analytics | Google Ads is linked to an older GA4 property, not the new one now receiving site data. | Low | GA4 audiences and insights from the new property are not available in Google Ads yet. |
| App | No app campaigns have run. App conversions are being imported from AppsFlyer this week. | Medium | Most bookings happen in the app, and Google can't optimize toward them yet. |
Set up as part of the tracking onboarding, so Google can launch on clean data.
Four moves, in order, built to run alongside the Meta campaigns.
Purchase (web and app) as the main goal, sign-up and create job as supporting signals. Link the new GA4 property.
Campaigns for the 5 markets, split by service (moving and lifting, yard work, furniture assembly), built from the searches that already showed demand. Brand stays on as a low-cost layer across all 5 markets.
Installs and in-app bookings, measured through AppsFlyer, once the new app events build some volume.
We can put together a plan with a budget per market and walk you through it on a quick call.
Let's talk →