SandsRX Website Onboarding

1

Section one

Your details.

So we know who we are building with, and where to send the next steps.

Full name required Company or organization required Email address required Role or title

2

Section two

Purpose and goals.

What the site has to do for the business. This drives every decision after it.

What is the primary purpose of your website? required For example, generating leads, selling products, sharing information, building credibility. What are your specific goals for the website? required Think about what a successful site would do for you six months after launch.

What is your current website status? required

No website yet Have a website, planning a full redesign Have a website, needs updates only Other

3

Section three

Your audience and brand.

Who we are writing and designing for.

Can you describe your target audience in detail? required Who are they, what do they care about, and what brings them to your site. How do you want your target audience to perceive your brand or company through the website?

Is your brand primarily focused on B2B or B2C interactions?

Mostly B2B (business to business) Mostly B2C (business to consumer) A mix of both

Does your brand operate in international markets, and are there any regional considerations we should know? What is your presence on social media platforms? List the platforms you are active on and paste links if handy. Which products or services are most important to highlight in your branding?

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Section four

Visual direction.

The look. Links and examples tell us more than descriptions do.

What kind of imagery resonates with your brand and audience? Do you have specific colors in mind for your website, or are you looking for recommendations based on your branding? Are there any colors that should be avoided due to brand guidelines or personal preference? Do you have any specific design preferences or styles in mind? Can you provide examples of websites you like, and explain what you find appealing about them? Two or three links with a line each on what draws you to them is perfect.

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Section five

Brand guidelines and assets.

Anything you already have. Send it now and we build on it instead of guessing.

Do you have brand guidelines that the website needs to adhere to?

Yes, full guidelines Yes, logo and colors only No formal guidelines yet

If you have existing brand guidelines, please share them here by including a link. A Google Drive, Dropbox, or shared folder link works. Check that anyone with the link can view it.

Will you provide the images, or would you like us to source stock photos or create custom illustrations?

We will provide our own images Please source stock photos Please create custom illustrations A mix, let us discuss

Please share your images here by including a link. A Google Drive, Dropbox, or shared folder link works. Check that anyone with the link can view it.

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Section six

Layout and structure.

How the site is organized and how people move through it.

How do you envision the layout of your homepage and key pages? How do you envision the structure and layout of your website? A rough list of the pages you expect is a great start. How do you envision the navigation structure?

Do you prefer a more content-heavy website, or a design that is more focused on whitespace and minimalism?

Content-heavy, more information on the page Minimal, more whitespace and breathing room Somewhere in the middle

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Section seven

Content and SEO.

What goes on the pages, and who needs to find it.

What type of content will be featured on your website?

Will you provide the content, or do you need content creation services?

We will provide the content We need help writing the content A mix of both

Are you interested in improving your website's SEO?

Yes No Not sure, tell us more