Paid Media Report · Safe Stop

1,405

Reservations

up 698% vs prior quarter

$42,512

Booking revenue

up 583% vs prior quarter

$28,640

Ad spend

up 27% vs prior quarter

$20

Cost / reservation

down 84% vs prior quarter

Reservations tracked in GA4 where Wayleadr fires booking events. All-traffic; paid media is the primary driver of new visitors to the booking page. Comparisons are against the prior quarter (Apr 1 - Jun 30), the same number of days immediately before this window.

The story

Where the bookings come from.

Reservations complete off-domain, so we read them in GA4, not in Meta. Here is the funnel.

3,948

Booking starts

People who reached the booking page from all sources; 2,653 unique visitors started a reservation. Up 415% vs prior quarter.

1,405

Reservations completed

Completed bookings worth $42,512 over the period. Up 698% vs prior quarter.

36%

Checkout completion

36% of started bookings are completed. Cutting the 64% drop-off is the biggest lever. Was 23% in the prior quarter.

Booking funnel

Where drivers leave the checkout.

The reservation checkout runs on Wayleadr, and every screen of it has its own web address, so we can count how many drivers reach each one and see exactly where they leave. Counts are unique drivers, all traffic.

Checkout screen	Drivers (Q3 2026 to date)	Carried on	Step drop
1 · Choose time & duration (price shows)	2,524	—	start
2 · Name & email	1,203	48%	-52%
3 · Phone & text alerts	651	54%	-46%
4 · License plate	633	97%	-3%
5 · Review & terms	595	94%	-6%
6 · Payment	564	95%	-5%
7 · Receipt (booked on this path)	348	62%	-38%
Reservations completed, all paths	1,405	$42,512 in booking revenue

Most of the drop-off is on one screen. 2,524 drivers reach choose time & duration (price shows) and 1,203 carry on to name & email, so 1,321 leave right there. The ladder tracks the standard booking path, so its last screen (348) sits below the 1,405 reservations GA4 records for the same period. Read the table for where drivers leave, not for the final total.

How the drop-off is moving.

Each percentage is the share of drivers who carry on from the screen above it, so a period with more traffic can be compared with one that had less. The short window comes first because a 30-day average takes weeks to show a change.

Checkout screen	Drivers, last 7 days	Carried on, last 7 days	Carried on, prior 7 days	Carried on, q3 2026 to date	Carried on, prior quarter
2 · Name & email	52	81%	68%	48%	36%
3 · Phone & text alerts	47	90%	85%	54%	59%
4 · License plate	47	100%	100%	97%	96%
5 · Review & terms	46	98%	95%	94%	93%
6 · Payment	44	96%	100%	95%	96%
7 · Receipt (booked on this path)	18	41%	62%	62%	60%
Completed, of everyone who started	—	90%	71%	36%	23%

The first screen is the one that moved. Over the q3 2026 to date, 48% of drivers carried on from choose time & duration (price shows), up from 36% in the prior quarter. Week to week it improved from 68%, while 16% fewer drivers reached the screen (76 against 64). The last 7 days sit at 81%, above that average, so the current level is better than the 30-day average shows.

Meta Ads

Traffic to the booking page.

Meta drives visitors to the site and the booking flow. Reservations complete off-domain, so they are counted in the funnel above, not here.

Period	Spend	Impressions	Clicks	CTR	CPC
Q3 2026 to date	$11,429	1,050,283	45,886	4.37%	$0.25
Prior quarter	$9,736	663,777	32,426	4.89%	$0.30

The ads doing the work

Ranked by clicks sent to the booking page. The booking completes off-domain, so an ad is judged on the traffic it sends, not on a conversion Meta cannot see.

Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 36 creatives carried spend this period and 32 of them went live inside it.

#1$0.17 per click

Google Ads

Conversions over the quarter.

Weekly conversions against weekly spend across the quarter.

Conversions & spend per week

Conversions Weekly spend

Window total 586 conv.Shaded band = the current 13 weeks, the bars before them are the previous periodLast 3 days still filling in

Why the daily bars change height part-way through. What Google counts as a conversion changed inside this window: Checkout started stopped counting as a conversion on July 8. From that point the bars count the remaining actions only, which is why they sit lower. A shorter bar here is a narrower definition, not less business. The 586 total for the window mixes both definitions, so read the trend by shape, not by comparing a day in June against a day in July.

Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$6,641

NZ - Search - Driver…

156 conv · $43 CPA

$4,786

NZ - PMax - Website

121 conv · $40 CPA

$3,837

NZ - Search - Business

61 conv · $63 CPA

Active campaigns

Search + PMax

NZ - Search - Driver Booking 156 conv · $43 CPA

$6,641

NZ - PMax - Website 121 conv · $40 CPA

$4,786

NZ - Search - Business 61 conv · $63 CPA

$3,837

NZ - Search - Brand 203 conv · $5.43 CPA

$1,106

NZ - Store Visits 44 conv · $16 CPA

$698

NZ - Demand Gen - Remarketing 0 conv

$145

Campaign	Status	Spend	Conv.	Cost / conv.	CTR
NZ - Search - Driver Booking	Active	$6,641	156	$43	7.3%
NZ - PMax - Website	Active	$4,786	121	$40	2.4%
NZ - Search - Business	Active	$3,837	61	$63	8.8%
NZ - Search - Brand	Active	$1,106	203	$5.43	34.0%
NZ - Store Visits	Paused	$698	44	$16	3.5%
NZ - Demand Gen - Remarketing	Paused	$145	0	n/a	1.8%
Total		$17,212	586	$29	-

Conversion action	What it measures	Times recorded
Checkout started	a checkout started, before the order completes. Recorded every time it happened.	1,189
Purchase	a completed order	498

Non-brand search

What a new customer sees.

The best-performing non-brand Search ad and the queries people actually typed. This is what a new customer sees on Google before they ever reach out.

$19.95/Day Truck Parking | Secure Truck Parking - DFW | Gated 24/7 Truck Parking

Gated, monitored truck parking in Hutchins TX. $19.95/day. Free showers.

6,114Impressions

5.6%CTR

38Conversions

$42Cost / conv.

What people searched

Search term	Conv.	Cost / conv.
truck parking near me	42	$32
truck stops near me	5	$25
truck and trailer parking near me	2	$8
truck parking club	2	$27
paid semi parking near me	2	$13

All of these are non-brand demand: people describing the need, not searching the business by name.

1,405 reservations, $42,512.

Where the bookings come from.

Booking starts

Reservations completed

Checkout completion

Where drivers leave the checkout.

How the drop-off is moving.

Traffic to the booking page.

The ads doing the work

05/07 v6-IG - Rest Easy at SafeStop

07/01 - Secure Parking In Hutchins

07/31 - Video - Prices 33% Lower - Copia

Conversions over the quarter.

Conversions & spend per week

Where the budget worked.

What a new customer sees.

$19.95/Day Truck Parking | Secure Truck Parking - DFW | Gated 24/7 Truck Parking

What people searched

Where we take it from here.

The next window.

Now we grow the bookings.