Paid Media Report · Safe Stop

The story

Where the bookings come from.

Reservations complete off-domain, so we read them in GA4, not in Meta. Here is the funnel.

1,564

Booking starts

People who reached the booking page from all sources; 1,147 unique visitors started a reservation. Up 22% vs prior month.

528

Reservations completed

Completed bookings worth $15,626 over the period. Up 105% vs prior month.

34%

Checkout completion

34% of started bookings are completed. Cutting the 66% drop-off is the biggest lever. Was 20% in the prior month.

Booking funnel

Where drivers leave the checkout.

The reservation checkout runs on Wayleadr, and every screen of it has its own web address, so we can count how many drivers reach each one and see exactly where they leave. Counts are unique drivers, all traffic.

Checkout screen	Drivers (August 2026)	Carried on	Step drop
1 · Choose time & duration (price shows)	1,149	—	start
2 · Name & email	549	48%	-52%
3 · Phone & text alerts	302	55%	-45%
4 · License plate	293	97%	-3%
5 · Review & terms	276	94%	-6%
6 · Payment	267	97%	-3%
7 · Receipt (booked on this path)	152	57%	-43%
Reservations completed, all paths	528	$15,626 in booking revenue

Most of the drop-off is on one screen. 1,149 drivers reach choose time & duration (price shows) and 549 carry on to name & email, so 600 leave right there. The ladder tracks the standard booking path, so its last screen (152) sits below the 528 reservations GA4 records for the same period. Read the table for where drivers leave, not for the final total.

How the drop-off is moving.

Each percentage is the share of drivers who carry on from the screen above it, so a period with more traffic can be compared with one that had less. The short window comes first because a 30-day average takes weeks to show a change.

Checkout screen	Drivers, last 7 days	Carried on, last 7 days	Carried on, prior 7 days	Carried on, august 2026	Carried on, prior month
2 · Name & email	130	49%	51%	48%	45%
3 · Phone & text alerts	79	61%	65%	55%	50%
4 · License plate	78	99%	99%	97%	97%
5 · Review & terms	69	88%	98%	94%	93%
6 · Payment	67	97%	100%	97%	87%
7 · Receipt (booked on this path)	48	72%	48%	57%	61%
Completed, of everyone who started	—	34%	35%	34%	20%

The payment screen is where the ladder moved most. 97% of drivers carried on to payment, against 87% in the prior month, the largest change on the ladder. Over the august 2026, 48% of drivers carried on from choose time & duration (price shows), up from 45% in the prior month. Week to week it eased from 51%. The last 7 days sit at 49%, above that average, so the current level is better than the 30-day average shows.

Meta Ads

Traffic to the booking page.

Meta drives visitors to the site and the booking flow. Reservations complete off-domain, so they are counted in the funnel above, not here.

Period	Spend	Impressions	Clicks	CTR	CPC
August 2026	$3,176	320,266	15,389	4.81%	$0.21
Prior month	$3,204	301,446	13,722	4.55%	$0.23

The ads doing the work

Ranked by clicks sent to the booking page. The booking completes off-domain, so an ad is judged on the traffic it sends, not on a conversion Meta cannot see.

Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 21 creatives carried spend this period and none of them were new.

#1$0.14 per click

Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$2,170

NZ - Search - Driver…

28 conv · $77 CPA

$1,141

NZ - Search - Business

16 conv · $74 CPA

$1,006

NZ - PMax - Website

28 conv · $36 CPA

Active campaigns

Search + PMax

NZ - Search - Driver Booking 28 conv · $77 CPA

$2,170

NZ - Search - Business 16 conv · $74 CPA

$1,141

NZ - PMax - Website 28 conv · $36 CPA

$1,006

NZ - Search - Brand 55 conv · $4.04 CPA

$220

NZ - Demand Gen - Remarketing 0 conv

$141

NZ - Store Visits 0 conv

$69

Campaign	Status	Spend	Conv.	Cost / conv.	CTR
NZ - Search - Driver Booking	Active	$2,170	28	$77	6.6%
NZ - Search - Business	Active	$1,141	16	$74	7.8%
NZ - PMax - Website	Active	$1,006	28	$36	2.1%
NZ - Search - Brand	Active	$220	55	$4.04	38.0%
NZ - Demand Gen - Remarketing	Paused	$141	0	n/a	1.9%
NZ - Store Visits	Paused	$69	0	n/a	3.1%
Total		$4,747	126	$38	-

Non-brand search

What a new customer sees.

The best-performing non-brand Search ad and the queries people actually typed. This is what a new customer sees on Google before they ever reach out.

Secure Truck Parking in DFW | Dallas Truck Parking — 24/7 | Truck Parking Near I-45 & I-20

Secure overnight truck parking in Hutchins, TX. Gated, monitored, free showers & lounge.

1,695Impressions

7.6%CTR

12Conversions

$58Cost / conv.

What people searched

Search term	Conv.	Cost / conv.
truck parking near me	8	$53
truck stops near me	4	$20
truck parking lot	2	$1
daily truck parking near me	1	$2
truck stops dallas texas	1	$4

All of these are non-brand demand: people describing the need, not searching the business by name.

528 reservations, $15,626.

Where the bookings come from.

Booking starts

Reservations completed

Checkout completion

Where drivers leave the checkout.

How the drop-off is moving.

Traffic to the booking page.

The ads doing the work

05/07 v6-IG - Rest Easy at SafeStop

07/31 - Video - Prices 33% Lower - Copia

07/31 - Video - Showers Done Right - Copia

Conversions over the month.

Conversions & spend per day

Where the budget worked.

What a new customer sees.

Secure Truck Parking in DFW | Dallas Truck Parking — 24/7 | Truck Parking Near I-45 & I-20

What people searched

Where we take it from here.

The next window.

Now we grow the bookings.