Paid Media Report · Safe Stop

429

Reservations

up 79% vs prior 30 days

$13,222

Booking revenue

up 41% vs prior 30 days

$7,803

Ad spend

up 10% vs prior 30 days

$18

Cost / reservation

down 39% vs prior 30 days

Reservations tracked in GA4 where Wayleadr fires booking events. All-traffic; paid media is the primary driver of new visitors to the booking page. Comparisons are against the prior 30 days (Jun 20 - Jul 19), the same number of days immediately before this window.

The story

Where the bookings come from.

Reservations complete off-domain, so we read them in GA4, not in Meta. Here is the funnel.

1,396

Booking starts

People who reached the booking page from all sources; 995 unique visitors started a reservation. Up 18% vs prior 30 days.

429

Reservations completed

Completed bookings worth $13,222 over the period. Up 79% vs prior 30 days.

31%

Checkout completion

Of visitors who start a booking, 31% complete it. Cutting the 69% drop-off is the biggest lever. Was 20% in the prior 30 days.

Booking funnel

Where drivers leave the checkout.

The reservation checkout runs on Wayleadr, and every screen of it has its own web address, so we can count how many drivers reach each one and see exactly where they leave. Counts are unique drivers, all traffic.

Checkout screen	Drivers (Last 30 days)	Carried on	Step drop
1 · Choose time & duration (price shows)	996	—	start
2 · Name & email	499	50%	-50%
3 · Phone & text alerts	277	56%	-44%
4 · License plate	269	97%	-3%
5 · Review & terms	253	94%	-6%
6 · Payment	231	91%	-9%
7 · Receipt (booked on this path)	134	58%	-42%
Reservations completed, all paths	429	$13,222 in booking revenue

Most of the drop-off is on one screen. 996 drivers reach choose time & duration (price shows) and 499 carry on to name & email, so 497 leave right there. The ladder tracks the standard booking path, so its last screen (134) sits below the 429 reservations GA4 records for the same period. Read the table for where drivers leave, not for the final total; we are reconciling the two counts with Wayleadr.

How the drop-off is moving.

Each percentage is the share of drivers who carry on from the screen above it, so a period with more traffic can be compared with one that had less. The short window comes first because a 30-day average takes weeks to show a change.

Checkout screen	Drivers, last 7 days	Carried on, last 7 days	Carried on, prior 7 days	Carried on, last 30 days	Carried on, prior 30 days
2 · Name & email	146	49%	53%	50%	41%
3 · Phone & text alerts	88	60%	51%	56%	46%
4 · License plate	84	95%	99%	97%	97%
5 · Review & terms	82	98%	94%	94%	96%
6 · Payment	80	98%	99%	91%	96%
7 · Receipt (booked on this path)	47	59%	47%	58%	63%
Completed, of everyone who started	—	34%	35%	31%	20%

The first screen is the one that moved. Over the last 30 days, 50% of drivers carried on from choose time & duration (price shows), up from 41% in the prior 30 days. Week to week it eased from 53%, while 11% more drivers reached the screen (266 against 295). The last 7 days sit at 49%, below that average, so the 30-day average is currently flattering the recent weeks.

Meta Ads

Traffic to the booking page.

Meta drives visitors to the site and the booking flow. Reservations complete off-domain, so they are counted in the funnel above, not here.

Period	Spend	Impressions	Clicks	CTR	CPC
Last 30 days	$2,452	246,835	11,642	4.72%	$0.21
Prior 30 days	$3,044	262,698	12,008	4.57%	$0.25

The ads doing the work

Ranked by clicks sent to the booking page. The booking completes off-domain, so an ad is judged on the traffic it sends, not on a conversion Meta cannot see.

Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 18 creatives carried spend this period and 11 of them went live inside it.

#1$0.17 per click

Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$2,480

NZ - Search - Driver…

25 conv · $97 CPA

$1,229

NZ - Search - Business

11 conv · $107 CPA

$974

NZ - PMax - Website

15 conv · $65 CPA

Active campaigns

Search + PMax

NZ - Search - Driver Booking 25 conv · $97 CPA

$2,480

NZ - Search - Business 11 conv · $107 CPA

$1,229

NZ - PMax - Website 15 conv · $65 CPA

$974

NZ - Store Visits 4 conv · $99 CPA

$395

NZ - Search - Brand 36 conv · $7 CPA

$251

Campaign	Status	Spend	Conv.	Cost / conv.	CTR
NZ - Search - Driver Booking	Active	$2,480	25	$97	7.3%
NZ - Search - Business	Active	$1,229	11	$107	8.8%
NZ - PMax - Website	Active	$974	15	$65	1.4%
NZ - Store Visits	Paused	$395	4	$99	3.4%
NZ - Search - Brand	Active	$251	36	$7	36.3%
Total		$5,351	92	$58	-

Non-brand search

What a new customer sees.

The best-performing non-brand Search ad and the queries people actually typed. This is what a new customer sees on Google before they ever reach out.

$19.95/Day Truck Parking | Secure Truck Parking - DFW | Gated 24/7 Truck Parking

Gated, monitored truck parking in Hutchins TX. $19.95/day. Free showers.

1,902Impressions

5.2%CTR

9Conversions

$44Cost / conv.

What people searched

Search term	Conv.	Cost / conv.
truck parking near me	4	$119
paid semi parking near me	2	$13
truck parking club	1	$23
truck stops dallas texas	1	$4
truck stops near me	1	$76

All of these are non-brand demand: people describing the need, not searching the business by name.

429 reservations, $13,222.

Where the bookings come from.

Booking starts

Reservations completed

Checkout completion

Where drivers leave the checkout.

How the drop-off is moving.

Traffic to the booking page.

The ads doing the work

05/07 v6-IG - Rest Easy at SafeStop

07/31 - Video - Prices 33% Lower - Copia

07/01 - Secure Parking In Hutchins

Conversions over the window.

Conversions & spend per day

Where the budget worked.

What a new customer sees.

$19.95/Day Truck Parking | Secure Truck Parking - DFW | Gated 24/7 Truck Parking

What people searched

Where we take it from here.

The next window.

Now we grow the bookings.