Paid Media Report · Safe Stop

355

Reservations

up 63% vs prior 30 days

$10,791

Booking revenue

up 22% vs prior 30 days

$7,896

Ad spend

up 12% vs prior 30 days

$22

Cost / reservation

down 31% vs prior 30 days

Reservations tracked in GA4 where Wayleadr fires booking events. All-traffic; paid media is the primary driver of new visitors to the booking page. Comparisons are against the prior 30 days (Jun 13 - Jul 12), the same number of days immediately before this window.

The story

Where the bookings come from.

Reservations complete off-domain, so we read them in GA4, not in Meta. Here is the funnel.

1,323

Booking starts

People who reached the booking page from all sources; 927 unique visitors started a reservation. Up 22% vs prior 30 days.

355

Reservations completed

Completed bookings worth $10,791 over the period. Up 63% vs prior 30 days.

27%

Checkout completion

Of visitors who start a booking, 27% complete it. Cutting the 73% drop-off is the biggest lever. Was 20% in the prior 30 days.

Booking funnel

Where drivers leave the checkout.

The reservation checkout runs on Wayleadr, and every screen of it has its own web address, so we can count how many drivers reach each one and see exactly where they leave. Counts are unique drivers, all traffic.

Checkout screen	Drivers (Last 30 days)	Carried on	Step drop
1 · Choose time & duration (price shows)	928	—	start
2 · Name & email	459	49%	-51%
3 · Phone & text alerts	246	54%	-46%
4 · License plate	240	98%	-2%
5 · Review & terms	221	92%	-8%
6 · Payment	196	89%	-11%
7 · Receipt (booked on this path)	111	57%	-43%
Reservations completed, all paths	355	$10,791 in booking revenue

Most of the drop-off is on one screen. 928 drivers reach choose time & duration (price shows) and 459 carry on to name & email, so 469 leave right there. The ladder tracks the standard booking path, so its last screen (111) sits below the 355 reservations GA4 records for the same period. Read the table for where drivers leave, not for the final total; we are reconciling the two counts with Wayleadr.

How the drop-off is moving.

Each percentage is the share of drivers who carry on from the screen above it, so a period with more traffic can be compared with one that had less. The short window comes first because a 30-day average takes weeks to show a change.

Checkout screen	Drivers, last 7 days	Carried on, last 7 days	Carried on, prior 7 days	Carried on, last 30 days	Carried on, prior 30 days
2 · Name & email	141	53%	50%	49%	38%
3 · Phone & text alerts	71	50%	61%	54%	46%
4 · License plate	71	100%	98%	98%	97%
5 · Review & terms	66	93%	91%	92%	96%
6 · Payment	66	100%	79%	89%	98%
7 · Receipt (booked on this path)	31	47%	50%	57%	59%
Completed, of everyone who started	—	35%	25%	27%	20%

The first screen is the one that moved. Over the last 30 days, 49% of drivers carried on from choose time & duration (price shows), up from 38% in the prior 30 days. Week to week it improved from 50%. The last 7 days sit at 53%, above that average, so the current level is better than the 30-day average shows.

Meta Ads

Traffic to the booking page.

Meta drives visitors to the site and the booking flow. Reservations complete off-domain, so they are counted in the funnel above, not here.

Period	Spend	Impressions	Clicks	CTR	CPC
Last 30 days	$2,602	260,930	12,137	4.65%	$0.21
Prior 30 days	$3,547	273,194	12,493	4.57%	$0.28

The ads doing the work

Ranked by clicks sent to the booking page. The booking completes off-domain, so an ad is judged on the traffic it sends, not on a conversion Meta cannot see.

#1$0.19 per click

Google Ads

Conversions over the window.

Every conversion Google recorded each day, stacked by action, against daily spend.

Conversions & spend per day

Reservations Calls & enquiries Directions Daily spend

Reservations 76All actions shown 686Shaded band = latest 7 daysLast 3 days still filling in

Everything Google counted

The chart stacks the reservation together with the calls, enquiries and directions Google recorded alongside it. The reservation is the solid band at the base of each bar: it is the action set as primary in the account, and the one every cost-per-conversion figure on this page is built on. The full list is below, exactly as reported.

Conversion action	What it measures	Conversions
Reservation Counted	A booking completed and paid for on the site, measured by both the purchase event and the confirmation page	76
Clicks to call	A tap on the phone number, before the call connects	41
Calls from ads	A call placed directly from the ad	39
B2B lead form	A business enquiry form submitted	2
Directions	A tap on directions, before the visit	528
Total		686

Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$2,526

NZ - Search - Driver…

30 conv · $83 CPA

$1,169

NZ - Search - Business

13 conv · $87 CPA

$886

NZ - PMax - Website

14 conv · $63 CPA

Active campaigns

Search + PMax

NZ - Search - Driver Booking 30 conv · $83 CPA

$2,526

NZ - Search - Business 13 conv · $87 CPA

$1,169

NZ - PMax - Website 14 conv · $63 CPA

$886

NZ - Store Visits 6 conv · $86 CPA

$517

NZ - Search - Brand 12 conv · $16 CPA

$195

Campaign	Status	Spend	Conv.	Cost / conv.	CTR
NZ - Search - Driver Booking	Active	$2,526	30	$83	7.9%
NZ - Search - Business	Active	$1,169	13	$87	9.5%
NZ - PMax - Website	Active	$886	14	$63	1.3%
NZ - Store Visits	Paused	$517	6	$86	3.2%
NZ - Search - Brand	Active	$195	12	$16	37.5%
Total		$5,293	76	$70	-

Non-brand search

What a new customer sees.

The best-performing non-brand Search ad and the queries people actually typed. This is what a new customer sees on Google before they ever reach out.

Secure Truck Parking in DFW | Dallas Truck Parking — 24/7 | Truck Parking Near I-45 & I-20

Secure overnight truck parking in Hutchins, TX. Gated, monitored, free showers & lounge.

1,290Impressions

9.1%CTR

9Conversions

$63Cost / conv.

What people searched

Search term	Conv.	Cost / conv.
truck parking near me	5	$87
paid semi parking near me	2	$13

All of these are non-brand demand: people describing the need, not searching the business by name.

355 reservations, $10,791.