Paid Media Report

$7,770

Ad Spend

Meta + Google, 30 days

228

Reservations

164 unique bookers

$9,062

Booking Revenue

GA4, all traffic

$34

Cost / Reservation

Blended, all traffic

01 / The story

228 reservations, $9,062 in bookings.

The story below leads with the result, then shows how the campaigns and funnel produced it.

1,061 booking starts

People who landed on the Wayleadr booking page from all sources. 785 unique visitors started a reservation.

228 reservations, $9,062

Completed bookings and the revenue they generated over the period.

21% checkout completion

Of the visitors who start a booking, 21% complete it. Reducing the 79% drop-off is the biggest lever.

Booking funnel

From booking page to reservation.

Reservations are tracked in GA4 where Wayleadr fires the booking events. Counts are all-traffic (paid and organic); paid media is the primary driver of new visitors to the booking page.

Stage	Events (30d)
Booking starts (begin_checkout)	1,061
Payment info added	200
Reservations (purchase)	228
Revenue	$9,062

Meta Ads

Traffic to the booking page.

Meta drives visitors to the site and the Wayleadr booking flow. Reservations complete off-domain on Wayleadr, so they are counted in the booking funnel above.

Spend	Impressions	Reach	Frequency	Clicks	CTR	CPC
$3,977	289,098	175,045	1.65	13,200	4.57%	$0.30

Google Ads

Search and Performance Max.

Google Ads performance over the last 30 days. The 540 conversions below are Google-reported and include softer signals like store visits (hover the Conversions figures for the breakdown).

$3,793

Google Spend

30 days

540

Conversions

Google-reported

Cost / Conversion

Active Campaigns

Campaign	Status	Spend	Conv.	Cost / Conv.	CTR	CPC
NZ - Search - Driver Booking	Active	$2,113	128	$16	7.6%	$5.24
NZ - PMax - Website	Active	$632	173	$4	3.9%	$0.66
NZ - Store Visits	Active	$585	168	$3	2.9%	$0.96
NZ - Search - Business	Active	$464	71	$7	12.7%	$3.80

02 / What's next

Where we take it from here.

Improve tracking: add cross-domain tracking to Wayleadr and send the Purchase event to Meta and Google, so each platform can report its own bookings accurately.
Cut the 79% checkout drop-off with retargeting on booking-page visitors who did not complete.
Scale the campaigns and placements that send the most booking-page starts, not just clicks.
Keep reservations and revenue tracked in GA4 so we optimize to real bookings, not soft signals.

The next chapter

Now we run it.

We keep driving booking-page traffic and work the checkout drop-off so more starts become reservations. Fresh read each period.