Performance recap
Paid Media Report
This report covers 2026-06-07 to 2026-07-06. Paid media drove 1,015 booking starts and 217 completed reservations worth $8,474.
This report covers 2026-06-07 to 2026-07-06. Paid media drove 1,015 booking starts and 217 completed reservations worth $8,474.
The story below leads with the result, then shows how the campaigns and funnel produced it.
People who landed on the Wayleadr booking page from all sources. 750 unique visitors started a reservation.
Completed bookings and the revenue they generated over the period.
Of the visitors who start a booking, 21% complete it. Reducing the 79% drop-off is the biggest lever.
Reservations are tracked in GA4 where Wayleadr fires the booking events. Counts are all-traffic (paid and organic); paid media is the primary driver of new visitors to the booking page.
| Stage | Events (30d) |
|---|---|
| Booking starts (begin_checkout) | 1,015 |
| Payment info added | 192 |
| Reservations (purchase) | 217 |
| Revenue | $8,474 |
Meta drives visitors to the site and the Wayleadr booking flow. Reservations complete off-domain, so they are counted in the booking funnel above, not here.
| Spend | Impressions | Clicks | CTR | CPC |
|---|---|---|---|---|
| $3,926 | 282,912 | 12,949 | 4.58% | $0.30 |
Google Ads performance over the last 30 days. Conversions are as reported in Google Ads.
| Campaign | Status | Spend | Conv. | Cost / Conv. | CTR | CPC |
|---|---|---|---|---|---|---|
| NZ - Search - Driver Booking | Active | $2,111 | 139 | $15 | 7.8% | $5.19 |
| NZ - PMax - Website | Active | $644 | 178 | $4 | 3.8% | $0.71 |
| NZ - Store Visits | Active | $592 | 179 | $3 | 2.9% | $0.98 |
| NZ - Search - Business | Active | $476 | 72 | $7 | 13.1% | $3.75 |
We keep driving booking-page traffic and work the checkout drop-off so more starts become reservations. Fresh read each period.