for Safe Stop
Media Spend Recap · April 1 to June 30, 2026

Every media dollar, line by line.

Across the three months, $22,991.26 went into paid media for Safe Stop, spread over three platforms and eleven campaigns. Google Ads carried 55% of it, Meta 42%, and a short LinkedIn test in April the remaining 2%. Every figure below is pulled directly from the advertising platforms themselves, and every campaign is described in plain language so each charge can be traced to what it paid for.

See the numbers ↓ How we measured →
PeriodApr 1 – Jun 30, 2026
PlatformsGoogle, Meta, LinkedIn
Campaigns11
Total$22,991.26
$22,991
Total media, 3 months
Apr 1 – Jun 30
$12,728
Google Ads
55.4% of media
$9,736
Meta (Facebook / Instagram)
42.3% of media
$527
LinkedIn
2.3%, April only
Figures are the amounts each advertising platform recorded as spent on the Safe Stop accounts between April 1 and June 30, 2026, pulled directly from the Google Ads, Meta and LinkedIn reporting interfaces. All amounts in USD. This covers media only. The Nativz management fee and the Ralston & Lamar outdoor boards are billed separately and are not included here.
The three-month picture

Roughly $7,660 a month, steady across the quarter.

Monthly spend held tight, between $7,316 and $7,842. What moved was the mix: Google carried most of April while Meta was still being rebuilt, and from May onward the two ran close to even.

ChannelAprilMayJuneTotal
Google Ads$4,894.93$3,909.20$3,923.79$12,727.92
Meta (Facebook / Instagram)$1,893.49$3,924.51$3,918.25$9,736.25
LinkedIn$527.09——$527.09
Total$7,315.51$7,833.71$7,842.04$22,991.26

Monthly mix

April$7,315
May$7,834
June$7,842
Google Ads Meta LinkedIn
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Why April looks different. Meta was mid-rebuild in April. The older website-conversions campaigns were winding down and the Click Reserve structure that now carries most of the Meta budget did not launch until May. LinkedIn was also being tested in April and was paused after that month, which is why it shows a single figure.
What each charge is for

Eleven campaigns, each with a job.

This is the full breakdown behind the totals above. Each row is one campaign as it appears in the platform, with a plain-language description of what that budget was buying. Campaign names starting with NZ01 target people who have not engaged with Safe Stop yet; NZ02 means the ads are shown again to people who already visited.

Line itemAprilMayJuneTotal
Google Ads · account 189-920-7417
NZ - Search - Driver Booking
Google Search ads shown to drivers actively looking for secure truck parking in the DFW area. This is the largest single line and the one closest to a booking.
$2,465.13$2,088.10$2,150.69$6,703.92
NZ - PMax - Website
Performance Max, Google's automated campaign type. One budget that Google spreads across Search, Maps, YouTube, Gmail and the display network, pointed at the website.
$966.62$608.33$653.73$2,228.68
NZ - Store Visits
A Google campaign built to drive physical visits to the lot. It runs mostly on Google Maps and in local search results.
$775.82$609.28$628.64$2,013.74
NZ - Search - Business
Google Search ads aimed at fleet and business accounts rather than individual drivers.
$687.36$603.49$490.73$1,781.58
Google Ads total$4,894.93$3,909.20$3,923.79$12,727.92
Meta · Facebook and Instagram · account 535984570531158
NZ01 - Website - Click Reserve
Facebook and Instagram ads to people who have not engaged with Safe Stop yet, optimized for clicks on Reserve. Launched in May and now the largest Meta line.
—$2,122.57$1,596.48$3,719.05
NZ02 - Website - Click Reserve
The same ads shown again to people who already visited the site. Retargeting, cheaper to reach and closer to booking.
—$914.03$1,413.55$2,327.58
NZ01 - Website Conversions
The earlier cold campaign optimized for website conversions. Wound down through May when the Click Reserve structure replaced it.
$1,408.74$339.00—$1,747.74
NZ01 - IG Profile Visits
Instagram ads driving visits to the Safe Stop profile. Brand presence with drivers rather than direct booking.
$286.47$424.05$908.22$1,618.74
NZ02 - Website Conversions Retargeting
The retargeting half of that earlier conversions campaign. Also replaced in May.
$198.28$124.86—$323.14
Meta total$1,893.49$3,924.51$3,918.25$9,736.25
LinkedIn · account 519140703
NZ 01 - Website Conversions
LinkedIn ads aimed at fleet and logistics decision makers, pointed at the website. Paused after April.
$431.04——$431.04
NZ 01 - Follower Ad
A LinkedIn brand awareness campaign building the company page audience. Paused after April.
$96.05——$96.05
LinkedIn total$527.09——$527.09
Total paid media$7,315.51$7,833.71$7,842.04$22,991.26
A dash means the campaign was not running that month.
Against plan

Spend landed at 96% of the planned budget.

The 2026 plan allocates $8,000 a month to paid search and paid social combined. Actual media across the quarter averaged $7,663.75 a month, a little under plan and without a single month running over.

$8,000
Planned per month
Paid search + paid social
$7,663.75
Actual average per month
Across Apr, May, Jun
95.8%
Of planned budget used
No month over plan
$1,008.74
Under plan, 3 months
$24,000 planned vs $22,991 spent
i
The $8,000 figure is the paid media line only. It does not include the outdoor boards, the management fee, or the other marketing lines in the annual plan. Those are tracked separately.
How we measured & what is not in here

Pulled from the platforms themselves.

So these figures can be checked against any other record, here is exactly where they come from and what falls outside them.

THE SOURCE

Straight from each advertising platform

Every number is the spend each platform recorded against the Safe Stop account for the dates the ads actually ran, April 1 through June 30, read directly out of Google Ads, Meta Ads Manager and LinkedIn Campaign Manager. Nothing is estimated or allocated by hand, and each line can be reproduced campaign by campaign on request.

ONE THING TO EXPECT

Platform invoices can differ slightly by month

Platforms bill when an account crosses a spending threshold, not on the last day of the month, so a few days of late-June delivery can land on a July invoice. Comparing this recap to monthly invoices should show small timing differences at the month edges. The three-month total is the figure that reconciles cleanly.

NOT INCLUDED

Nativz management fee

Billed separately from media. This document covers only money paid to the advertising platforms.

NOT INCLUDED

Ralston & Lamar boards

The outdoor boards are contracted and invoiced outside the digital platforms and are reported separately.

NO ACTIVITY

TikTok

There was no TikTok advertising for Safe Stop in this period. No TikTok ad account exists for the brand, so there is nothing to report and no spend to account for.

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On the LinkedIn line. LinkedIn ran in March and April and was paused from May onward. Only the April portion, $527.09, falls inside this reporting window. If a LinkedIn charge appears on the March books it belongs to the prior quarter, not to this one.
Anything else

Happy to go deeper on any line.

Every campaign in this recap can be broken out further, by week, by ad, or by what it produced, and we can pull the platform statements behind any figure. If the review with the bank raises questions on a specific line, send it over and we will turn the detail around quickly.