forNational LendersOver Sep 27 - Oct 26, 2026, Meta delivered 41 leads at a blended $55. NZ - 01 - CBO - Leads - Instant… carried it at $38 per lead.
We lead with the result, then show how the campaigns and creative produced it.
Lowest cost per lead at $38. Same creative, best economics, so budget stays weighted here.
"7/15 - NL Lead Form - Protect…" drove 19 leads at about $46 each. The message that is landing.
2 lead campaigns contributed, so results do not rely on a single audience.
Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.
| Last 7 days vs the prior 7 | Oct 13 to Oct 19 | Oct 20 to Oct 26 | Change |
|---|---|---|---|
| Spend | $756 | $808 | +7% |
| Leads | 6 | 19 | small base |
| Cost / lead | $126 | $43 | small base |
The full window above stays the main read. This is the latest week on its own, so a turn shows before the average catches it. The newest days are still filling in: conversions are credited to the day of the click and some report a few days late, so this week usually rises a little.
| Campaign | Spend | Leads | Cost / lead | Conv. rate | CTR | CPC |
|---|---|---|---|---|---|---|
NZ - 01 - CBO - Leads - Instant Forms Best CPL | $1,490 | 39 | $38 | 13.4% | 1.7% | $2.38 |
NZ - 01 - CBO - Leads - New Pixel - No… | $758 | 2 | $379 | 0.1% | 8.9% | $0.58 |
| NZ01 - CBO - IG Profile Visits Engagement | $612 | 0 | n/a | n/a | 7.8% | $0.51 |
| Blended lead total | $2,248 | 41 | $55 | 2.4% | - | - |
Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 45 creatives carried spend this period and 27 of them went live inside it.
#1$46 / lead
#2$19 / lead
#3$74 / leadWhere the leads concentrate. Lead campaigns only.
Bar length is leads; the label shows cost per lead. Lead campaigns only.
Daily conversions against daily spend across the window.
| Last 7 days vs the prior 7 | Oct 13 to Oct 19 | Oct 20 to Oct 26 | Change |
|---|---|---|---|
| Spend | $692 | $892 | +29% |
| Conversions | 4 | 7 | small base |
| Cost / conversion | $173 | $127 | small base |
The full window above stays the main read. This is the latest week on its own, so a turn shows before the average catches it. The newest days are still filling in: conversions are credited to the day of the click and some report a few days late, so this week usually rises a little.
Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.
| Campaign | Status | Spend | Conv. | Cost / conv. | CTR |
|---|---|---|---|---|---|
| NL - Search - Non-Brand | Active | $2,717 | 10 | $272 | 8.1% |
| NL - PMax - CPI & F&I | Active | $533 | 11 | $48 | 3.3% |
| Total | $3,250 | 21 | $155 | - |
Every call these ads produced and what became of it, measured on the call itself rather than on the ad platform. Google can see that a call started; this is how it ended. These counts will not tie exactly to the conversion table above, and they are not meant to: Google dates a call to the day the ad was clicked and waits a day for the data, so the same calls land on slightly different days in the two views.
| What happened to the call | Calls | Share |
|---|---|---|
| Caller hung up while it rang | 17 | 53% |
| Reached someone | 15 | 47% |
Each move ties back to what this window proved.
We weight budget toward the lowest cost per lead and the winning creative while holding the expensive segments to prove their CPL can come down.
We push the proven audiences and creative, fix what is expensive, and bring you a fresh read each window. Tell us how the leads land in your pipeline.
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