Paid Media Report · National Lenders

The story

The window in three moves.

We lead with the result, then show how the campaigns and creative produced it.

$55

NZ - 01 - CBO - Leads - Instant… carried the whole window

It was the only campaign producing leads, so $55 per lead is the account's cost per lead, not the best of several.

One creative carries

"7/15 - NL Lead Form - Protect…" drove 20 leads at about $43 each. The message that is landing.

Steady delivery

Campaigns delivered consistently across the window.

Meta Ads

Where the leads came from.

Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.

Leads & spend per day

Leads Daily spend

Window total 27 leadsShaded band = the current period, the bars before it are the previous one

Campaign	Spend	Leads	Cost / lead	Conv. rate	CTR	CPC
NZ - 01 - CBO - Leads - Instant Forms Best CPL	$1,497	27	$55	11.0%	1.3%	$3.14
NZ01 - CBO - IG Profile Visits Engagement	$707	0	n/a	n/a	6.4%	$0.57
Blended lead total	$1,497	27	$55	11.0%	-	-

Top-performing creative

Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 24 creatives carried spend this period and 8 of them went live inside it.

#1$43 / lead

Who the leads come from

Leads by age & gender

Where the leads concentrate. Lead campaigns only.

MenWomen

Leads by placement

Bar length is leads; the label shows cost per lead. Lead campaigns only.

Who the leads are coming from. Of the 26 leads with a demographic on file, 24 (92%) came from men and 22 (81%) from the 45-and-over brackets. Measured on the lead campaigns only; the individual age and gender cells are small, so read this as where demand concentrates, not a targeting verdict.

→

Placement is sorting the spend. Facebook Reels delivered the cheapest lead at $53 (15 on $790). Measured on the lead campaigns only.

Google Ads

Conversions over the window.

Daily conversions against daily spend across the window.

Conversions & spend per day

Conversions Daily spend

Window total 20 conv.Shaded band = the current period, the bars before it are the previous oneLast 3 days still filling in

Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$2,777

NL - Search - Non-Brand

6 conv · $463 CPA

$486

NL - PMax - CPI & F&I

14 conv · $35 CPA

Active campaigns

Search + PMax

NL - Search - Non-Brand 6 conv · $463 CPA

$2,777

NL - PMax - CPI & F&I 14 conv · $35 CPA

$486

Campaign	Status	Spend	Conv.	Cost / conv.	CTR
NL - Search - Non-Brand	Active	$2,777	6	$463	8.1%
NL - PMax - CPI & F&I	Active	$486	14	$35	7.0%
Total		$3,263	20	$163	-

Call tracking

What happened on the phone.

Every call these ads produced and what became of it, measured on the call itself rather than on the ad platform. Google can see that a call started; this is how it ended. These counts will not tie exactly to the conversion table above, and they are not meant to: Google dates a call to the day the ad was clicked and waits a day for the data, so the same calls land on slightly different days in the two views.

Calls from these ads

Tracked end to end

21%

Reached someone

4 of 19

Never reached a person

79% of the calls

Ran past a minute

2 minutes on the phone

What happened to the call	Calls	Share
Caller hung up while it rang	15	79%
Reached someone	4	21%

15 of the 19 calls never reached a person. Most of them are the caller hanging up while the phone rang. This is the one number on the page your team can move without touching the ad account.

How long the answered calls ran

Under 30 seconds

30 to 60 seconds

Calls by day of the week

Monday 0 of 2 reached someone

Tuesday 0 of 3 reached someone

Wednesday 0 of 1 reached someone

Thursday 0 of 4 reached someone

Friday 2 of 5 reached someone

Saturday 2 of 3 reached someone

Sunday 0 of 1 reached someone

15 of the 19 callers had never called you before. That is what these campaigns are for: the phone ringing with someone new on the other end.

What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

One campaign carried this. Widen it before scaling it.

Everything here came from a single campaign, so there is no second line to weight budget against yet. The next step is a second audience or creative to compare it with, and only then a budget increase.

What we do: Add a second line to compare against.
Evidence: $55 per lead on the only campaign producing leads.
Risk: Scaling a single campaign hides whether the cost holds or the audience is simply small.
We need: Your read on which audience to open next.

Operating plan

The next window.

Build variations of the winning creative so results do not lean on one asset.
Cut or fix the segments running above target CPL.
Review lead quality together so we optimize toward closed deals, not just form fills.

27 leads at $55 each.