Paid Media Report · National Lenders

The story

The month in three moves.

We lead with the result, then show how the campaigns and creative produced it.

$48

NZ - 01 - CBO - Leads - Instant… is the engine

Lowest cost per lead at $48. Same creative, best economics, so budget stays weighted here.

One creative carries

"7/15 - NL Lead Form…" drove 22 leads at about $49 each. The message that is landing.

Diversified sources

2 lead campaigns contributed, so results do not rely on a single audience.

Meta Ads

Where the leads came from.

Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.

Leads & spend per day

Leads Daily spend

Window total 32 leadsShaded band = the current period, the bars before it are the previous one

Campaign	Spend	Leads	Cost / lead	CTR	CPC
NZ - 01 - CBO - Leads - Instant Forms Best CPL	$1,348	28	$48	1.3%	$3.01
NZ - 01 - CBO - Leads - New Pixel	$1,004	4	$251	5.2%	$0.51
NZ - 01 - CBO - Leads - New Pixel - No… Engagement	$544	0	n/a	5.8%	$0.49
NZ01 - CBO - IG Profile Visits Engagement	$463	0	n/a	12.0%	$0.45
NZ - 01 - CBO - Leads - New Pixel - LP B Engagement	$81	0	n/a	5.6%	$0.52
NZ - 01 - CBO - Leads - New Pixel - LP A Engagement	$75	0	n/a	6.7%	$0.35
Blended lead total	$2,352	32	$73	-	-

Top-performing creative

Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 44 creatives carried spend this period and 19 of them went live inside it.

#1$49 / lead

Who the leads come from

Leads by age & gender

Where the leads concentrate. Lead campaigns only.

MenWomen

Leads by placement

Bar length is leads; the label shows cost per lead. Lead campaigns only.

Who the leads are coming from. Of the 31 leads with a demographic on file, 24 (77%) came from men and 28 (88%) from the 45-and-over brackets. Measured on the lead campaigns only; the individual age and gender cells are small, so read this as where demand concentrates, not a targeting verdict.

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Placement is sorting the spend. Facebook Reels delivered the cheapest lead at $59 (18 on $1,064); Facebook Stories spent $111 with no lead attributed, a candidate to switch off. Measured on the lead campaigns only.

What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Scale the winners, fix what is expensive.

We weight budget toward the lowest cost per lead and the winning creative while holding the expensive segments to prove their CPL can come down.

What we do: Step up the best audience and creative.
Evidence: $48 on the best segment.
Risk: CPL can drift as we scale; we cap increments.
We need: Your read on lead quality by segment.

Operating plan

The next window.

Build variations of the winning creative so results do not lean on one asset.
Refresh retargeting before frequency wears the warm audience out.
Cut or fix the segments running above target CPL.
Review lead quality together so we optimize toward closed deals, not just form fills.

32 leads at $73 each.