Meta paid social driving diners to the DineRoute order pages. Live since June 5. Cost per order-page visit keeps falling: $4.40 at launch, $3.44 in June, $2.72 over the last two weeks. Everything is trending the right way. Figures below cover June 18 to July 1.
The campaigns matured through June and got more efficient. Two operational fixes this cycle, dayparting and a tracking upgrade, tightened delivery without disrupting learning.
$3.44 in June to $2.72 over the last two weeks, with 1,263 order-page visits off $3,431 in spend.
$1.93 per order-page visit in Plano, the single most efficient line across the whole program.
Dayparting now runs ads only during open hours (11am to 10pm CT), and per-action tracking (calls, reservations, directions) is now live via Pixel and CAPI.
Winners are ready for more budget. Preston Center and Southlake are the two to watch, with lower click-through and a higher cost per visit.
| Location | Spend | Visits | Cost / visit | CTR |
|---|---|---|---|---|
| Brya Zan (Plano) · most efficient | $683 | 354 | $1.93 | 5.05% |
| Malai Uptown / West Village | $679 | 266 | $2.55 | 16.06% |
| Malai Fort Worth / Clearfork | $670 | 233 | $2.88 | 13.33% |
| Malai Preston Center · watch | $702 | 226 | $3.11 | 7.57% |
| Malai Southlake / Park Village · watch | $697 | 184 | $3.79 | 8.17% |
$6,122 spend · 270,189 impressions · 24,674 clicks · 9.13% CTR · $0.25 CPC · 1,779 order-page visits at $3.44 each.
$4,896 spend · 1,235 order-page visits · 10.46% CTR. Uptown led at $3.20 per visit; Southlake was highest at $5.02.
$1,226 spend · 544 order-page visits · 5.86% CTR. The efficiency leader all month.
Push budget into the efficient locations, refresh the two that need it, and get the World Cup creative live. Then keep the cost per visit moving down.