forLink'n Lights
Meta Ads Report · Last 30 days

354 visits to the store in 11 days.

Over Sep 23 - Oct 22, 2026, Meta ads brought 354 landing page visits to linknlights.com. Shoppers added to cart 7 times and placed 1 order, for $166.45 in sales. Campaigns went live on Oct 12, so this covers the first 11 days.

See the breakdown ↓Every creative →
354
Landing page views
$2.13 each
7
Adds to cart
$108 each
1
Purchases
$166.45 in sales
$754
Meta spend
live since Oct 12
This is the first paid window. No Meta ads ran in the 30 days before (Aug 24 - Sep 22), so there is no prior period to compare against. Adds to cart, checkouts and purchases are counted by the Meta pixel on linknlights.com.
The story

The launch in three moves.

We lead with what the first 11 days showed, then the campaigns and creative behind it.

01
2.8%

People are clicking

2.8% of people shown an ad clicked through to the site, at $2.00 a click. The founder videos stop the scroll.

02
7 of 354

The gap is after the click

Visits turned into an add to cart 2% of the time,, 2 started checkout and 1 bought. Turning visits into carts is the next job.

03
22

Fresh creative is live

The new reels and carousels went live Oct 21 and 22. The 10 October 9 videos were paused on Oct 21 after your feedback.

Meta Ads

Where the shoppers came from.

Daily site traffic and spend, then the campaigns and audiences behind it.

Landing page views & spend per day

Landing page views Daily spend
Window total 354 landing page viewsOct 12 - Oct 22, the days with ads liveLast 3 days still filling in
378
Link clicks
2.8% CTR · $2.00 each
354
Landing page views
94% of clicks loaded the page
7
Adds to cart
2 started checkout
1
Purchase
$166.45 in sales
CampaignSpendImpr.Link clicksLP viewsCartsPurch.CTRCPC
NZ 01 - Link'n Lights - Sales - Founder & Install
$73013,269370347712.8%$1.97
NZ 03 - Link'n Lights - Sales - Retargeting
$2533987002.4%$3.10
Total$75413,608378354712.8%$2.00

By ad set

Ad setSpendLink clicksLP viewsCartsPurch.CPC
Holiday Homeowners - US
NZ 01 - Sales - Founder & Install		$54528926851$1.89
October 2026 - Drop 2
NZ 01 - Sales - Founder & Install		$184817920$2.28
Warm - Engaged Viewers 30d
NZ 03 - Sales - Retargeting		$174300$4.25
Hot - Site Visitors & Carts 14d
NZ 03 - Sales - Retargeting		$84400$1.95
i
Retargeting is small on purpose. NZ 03 only shows ads to people who already watched a video or visited the site, so it grows as the prospecting campaign feeds it. The Gen 1.5 Color Reveal campaign is built and stays off until Gen 1.5 ships.

Top-performing creative

The live ads, ranked by purchases, then adds to cart, then link clicks.

Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 32 creatives carried spend this period. Most of the live ones started on Oct 21 or 22, so these are early reads.

Ad creative#1$0.91 / click

10/21 - Video - Whole Point

0Purchases
2Adds to cart
26Link clicks
$24Spend
42% hook26% holdActive
Watch the ad ▸
Ad creative#2$2.24 / click

10/21 - Video - Easiest Upgrade

0Purchases
0Adds to cart
32Link clicks
$72Spend
45% hook37% holdActive
Watch the ad ▸
Ad creative#3$3.56 / click

10/21 - Video - Founder Invention

0Purchases
0Adds to cart
21Link clicks
$75Spend
29% hook35% holdActive
Watch the ad ▸
→
The strongest early result came from a paused ad. “10/09 - Video - Old Lights Meet Your Match” from the October 9 batch drove the window's only order and 5 of the 7 adds to cart, at $1.60 a click with a 40% hook and 49% hold. It was paused on Oct 21 with the rest of that batch after your feedback. Those numbers are the bar the new reels need to clear once each has a week of spend.
Creative status

Every creative, live or paused.

All 32 ads that ran in this window: 22 active and 10 paused. Active ads come first, by spend. Each preview link opens the ad as people see it.

22
Active ads
Live today
10
Paused ads
October 9 batch
$211.65
Spend on active ads
Most went live Oct 21-22
$542.74
Spend on paused ads
Oct 12 - Oct 21
CreativeStatusSpendLink clicksCartsPurch.Ad
10/21 - Video - Founder Invention
Video · October 2026 - Drop 2		Active$74.862100Preview ▸
10/21 - Video - Easiest Upgrade
Video · October 2026 - Drop 2		Active$71.653200Preview ▸
10/21 - Video - Whole Point
Video · October 2026 - Drop 2		Active$23.722620Preview ▸
10/13 - Image - Rated 5.0 By Customers
Image · Warm - Engaged Viewers 30d		Active$9.36100Preview ▸
10/13 - Image - Customers Love Link'n Lights
Image · Warm - Engaged Viewers 30d		Active$5.35100Preview ▸
10/13 - Image - Rated 5.0 By Customers
Image · Hot - Site Visitors & Carts 14d		Active$4.56200Preview ▸
10/21 - Video - Bulb Goes Out
Video · October 2026 - Drop 2		Active$4.05100Preview ▸
10/21 - Video - Tangle Free Founder Story
Video · October 2026 - Drop 2		Active$3.41000Preview ▸
10/13 - Image - Customers Love Link'n Lights
Image · Hot - Site Visitors & Carts 14d		Active$2.89200Preview ▸
10/13 - Image - Plug Play Get Creative
Image · Warm - Engaged Viewers 30d		Active$2.30200Preview ▸
10/21 - Video - Let Me Explain
Video · October 2026 - Drop 2		Active$2.29000Preview ▸
10/21 - Video - Whats In The Box
Video · October 2026 - Drop 2		Active$1.98000Preview ▸
10/21 - Carousel - The Story Behind Link'n Lights
Carousel · October 2026 - Drop 2		Active$1.26100Preview ▸
10/21 - Carousel - Why Lights Quit Early
Carousel · October 2026 - Drop 2		Active$0.90000Preview ▸
10/22 - Video - Swap The Bulbs Not The Setup
Video · Holiday Homeowners - US		Active$0.72000Preview ▸
10/22 - Video - Shine Smarter This Season
Video · Holiday Homeowners - US		Active$0.62000Preview ▸
10/22 - Video - Party Lighting Made Easy
Video · Holiday Homeowners - US		Active$0.47000Preview ▸
10/13 - Image - Plug Play Get Creative
Image · Hot - Site Visitors & Carts 14d		Active$0.35000Preview ▸
10/21 - Video - Install Quote Hack
Video · October 2026 - Drop 2		Active$0.33000Preview ▸
10/22 - Video - Easy Bulb Swap Upgrade
Video · Holiday Homeowners - US		Active$0.27000Preview ▸
10/22 - Video - Backyard Tree Before And After
Video · Holiday Homeowners - US		Active$0.17000Preview ▸
10/22 - Video - A Whole Tree One Outlet
Video · Holiday Homeowners - US		Active$0.14000Preview ▸
10/09 - Video - Old Lights Meet Your Match
Video · Holiday Homeowners - US		Paused$198.2212451Preview ▸
10/09 - Video - Still Have Lights Like These
Video · Holiday Homeowners - US		Paused$191.569900Preview ▸
10/09 - Video - One Tree Every Branch
Video · Holiday Homeowners - US		Paused$66.952500Preview ▸
10/09 - Video - Lights That Link Together
Video · Holiday Homeowners - US		Paused$29.321100Preview ▸
10/09 - Video - Three Reasons To Switch
Video · Holiday Homeowners - US		Paused$22.511300Preview ▸
10/09 - Video - Tree Before And After
Video · Holiday Homeowners - US		Paused$10.39600Preview ▸
10/09 - Video - The Upgrade For 2026
Video · Holiday Homeowners - US		Paused$9.46300Preview ▸
10/09 - Video - Why We Switched
Video · Holiday Homeowners - US		Paused$6.88200Preview ▸
10/09 - Video - Still Using String Lights
Video · Holiday Homeowners - US		Paused$4.02300Preview ▸
10/09 - Video - Outdated String Lights
Video · Holiday Homeowners - US		Paused$3.43300Preview ▸
i
Why the October 9 videos are paused. On Oct 21 we swapped in the new reels and paused all 10 October 9 videos, so only the new creative runs now. The account also holds 20 older boosted posts and sales ads from before this launch (Feb - Jul 2026). All of them are off and none spent anything in this window, so they are left out of this list.
What's next

Where we take it from here.

Each move ties back to what this window showed.

Operating plan

The next window.

  • Give the new reels a fair read. Most have one to two days of spend so far. We compare them against the October 9 benchmarks once each has a week behind it.
  • Close the gap after the click. 354 visits produced 7 adds to cart. We are reviewing the landing page, product page and checkout path to lift that rate.
  • Hold Gen 1.5 until it ships. The Color Reveal campaign is built and switches on when the product is ready to sell.
The next chapter

Now we tune it.

The ads are reaching people and getting clicks. Next we turn more of those visits into orders, and bring you a fresh read each window.

Talk through the plan