for Hobert Pools & Spas
Last 30 days · 2026-09-06 to 2026-10-05

70 appointments booked.

This report covers the period. Across every channel we spent $12,234 and produced 115 leads, 18 of them through Local Services. Separately, your CRM logged 130 new opportunities, 41 of them from the paid landing page.

70
Appointments booked
up 180% vs prior 30 days
115
Leads across every channel
up 505% vs prior 30 days
31
Real phone conversations
92 minutes on the line
$12,234
Media spend, Last 30 days
Leads are counted where they happened: Local Services bills per lead, the ad platforms report what they can attribute to themselves, and the CRM holds everything that actually landed. The channel leads are a subset of the CRM opportunities and are never added to them. A click is a click that went somewhere: on Meta that includes people sent to the Instagram profile or into Messenger, not only visits to the website.
The story

What the numbers say.

01
18 leads, 10 billed

Local Services is your most direct channel

It delivered 18 leads, 17 of them phone calls. Only 10 carried a charge, at $70.90 each, because Google does not bill for every lead. The homeowner is not browsing here, they are calling you.

02
3 conversations started

Messenger did not bring buyers, so we stopped it

Meta started 3 conversations with homeowners over this period. They did not become buyers, and you told us so. The Messages campaign was turned off on 26 August and that budget now goes to the landing page, which is where the booked appointments are coming from. Expect far fewer of these from here.

03
75 of 505 were leads

Most of what Google counts is not a lead

The platform reported 505 actions. 75 were a real person asking about a pool. The rest is activity on your Google business listing, which is good for you but is not somebody to call.

Appointments

70 of the 130 leads that reached your CRM booked an appointment.

That is 54% of everyone who landed in the CRM, at $175 of media for each one. This is the number you told us to report on.

Appointments booked, week by week

Counted on the week the opportunity was created. The last bar is a part week.

051015202week of Aug 3120week of Sep 718week of Sep 1415week of Sep 2112week of Sep 283week of Oct 5
From an opportunity to a booked appointment

Out of 3,545 visits in the same period. Visits are left out of the bars on purpose: at that scale the two that matter would be invisible.

Leads that reached your CRMdata-tip="Leads that reached your CRM: 130">130Appointments bookeddata-tip="Appointments booked: 70">7054% of the step above
Every channel

Each channel buys a different homeowner.

They are not competing. They cover different moments in the same decision.

ChannelSpendClicksCost per clickLeads
Google Local Services$708.95pay per lead—18
Google Ads$7,684.211,657$4.6475
Meta$3,841.251,947$1.9722
Total$12,234.413,604$3.20115
What counted

Google reports 505 actions. 75 are real leads.

We break this apart before reporting it, because the headline number misleads in every account of this kind we have seen.

What the platform countedTimesWhat it actually is
Calls from ads33A real lead.
Web - Lead Form (GTM direct)27The same lead, measured a second way. Counted once.
Hobert Pools (web) generate_lead24A real lead.
CRM - Design Appt Booked11A real lead.
Phone Call7A real lead.
Hobert Pools (web) phone_click44Intent, but we cannot prove it connected.
Local actions - Other engagements267Not a lead. Activity on your Google listing.
Local actions - Directions38Not a lead. Activity on your Google listing.
Local actions - Website visits28Not a lead. Activity on your Google listing.
Store visits21Not a lead. Activity on your Google listing.
Clicks to call5Not a lead. Activity on your Google listing.
Where they come from

3,545 visits, and no single source carries it.

Grouped by Google Analytics rather than by us, so it is the same breakdown you would see in your own account.

Visits by source
Google, across its whole networkdata-tip="Google, across its whole network: 1,065">1,065Came straight to youdata-tip="Came straight to you: 952">952Paid socialdata-tip="Paid social: 721">721Found you on Googledata-tip="Found you on Google: 371">371Paid searchdata-tip="Paid search: 210">210Other paiddata-tip="Other paid: 90">90Could not be identifieddata-tip="Could not be identified: 55">55Our organic postsdata-tip="Our organic posts: 50">50
Who is answering

Your buyer on social is 45-54.

That age band clicks more than any other, and 25-34 opens the most conversations. Google is left out of this section on purpose: its own demographic report cannot identify a quarter of the clicks or five of the nine conversions, so a chart of it would describe Google rather than your buyer.

Who clicks the ads, by age

Counted on people who clicked through, not on who saw it. Who an ad reaches is a fact about the algorithm; who clicks is a fact about your market.

020040060080025-3435-4445-5455-64MenWomen
Who starts a conversation, by age

Messages opened from a Meta ad.

01234225-34135-4445-5455-64
The phone

38 calls came in, and 38 reached a person.

Call tracking records connected calls, so these are the ones that rang through to your line.

01
38 of 38 answered

How many calls reached a person

Call tracking logged 38 calls and 0 went unanswered, which is 0% of them. Every missed call is a homeowner who chose to pick up the phone and got nothing back.

02
31 real conversations

How many turned into a conversation

31 of those calls ran past a full minute, totalling 92 minutes on the phone. Anything shorter is usually a wrong number or a hang up. Those conversations came from: Website pool 23, Ads Location Extension Hobert Pools & Spas 8.

03
35 of 38 were new

How many had never called before

35 of the 38 calls came from a number that had never rung your line, and 28 of the 31 real conversations were with somebody new. The phone is bringing you new people, not the same ones calling back.

Which number they calledCallsAnsweredRan past a minuteFirst time callers
Website pool30302327
Ads Location Extension Hobert Pools & Spas8888
Total38383135
Calls by day

Day of the month along the bottom. Every day in the window is shown.

0246868101214161820222426283024All callsRan past a minute
How long the calls ran

Past a minute is where a real conversation starts.

0102030402under 30s530 to 60s221 to 3 min9over 3 min
Where this leaves us

Appointments are climbing. Now we widen the top.

Appointments went 2 then 20 then 18 then 15 then 12 across the weeks of this window, so the direction is the right one and it is holding. The measurement now runs end to end, from the click to the lead to the booked appointment. What we do with that next is your call.

Talk through the plan