for Hobert Pools & Spas
2026-07-26 to 2026-08-24

75 leads across 3 channels.

This report covers 2026-07-26 to 2026-08-24. Across every channel we spent $11,494 and produced 75 leads, 28 of them through Local Services. Separately, your CRM logged 138 new opportunities, 26 of them from the paid landing page.

75
Leads across every channel
26
New opportunities from the landing page
6,457
Clicks on your ads
$1.59 per click
$11,494
Media spend, 2026-07-26 to 2026-08-24
Leads are counted where they happened: Local Services bills per lead, the ad platforms report what they can attribute to themselves, and the CRM holds everything that actually landed. The channel leads are a subset of the CRM opportunities and are never added to them. A click is a click that went somewhere: on Meta that includes people sent to the Instagram profile or into Messenger, not only visits to the website.
The story

What the numbers say.

01
28 leads, 14 billed

Local Services is your most direct channel

It delivered 28 leads, 27 of them phone calls. Only 14 carried a charge, at $88.53 each, because Google does not bill for every lead. The homeowner is not browsing here, they are calling you.

02
84 conversations started

Meta is also filling your inbox

Beyond the form leads, Meta started 84 conversations with homeowners. Those never appear as a form, so any report that counts only forms undercounts what social did.

03
39 of 351 were leads

Most of what Google counts is not a lead

The platform reported 351 actions. 39 were a real person asking about a pool. The rest is activity on your Google business listing, which is good for you but is not somebody to call.

Every channel

Each channel buys a different homeowner.

They are not competing. They cover different moments in the same decision.

ChannelSpendClicksCost per clickLeads
Google Local Services$1,239.36pay per lead—28
Google Ads$5,731.841,764$3.2539
Meta$4,522.334,693$0.968
Total$11,493.536,457$1.5975
What counted

Google reports 351 actions. 39 are real leads.

We break this apart before reporting it, because the headline number misleads in every account of this kind we have seen.

What the platform countedTimesWhat it actually is
Calls from ads20A real lead.
Web - Lead Form (GTM direct)15The same lead, measured a second way. Counted once.
Hobert Pools (web) generate_lead14A real lead.
CRM - Design Appt Booked3A real lead.
Phone Call2A real lead.
Hobert Pools (web) phone_click4Intent, but we cannot prove it connected.
Hobert Pools (web) phone_click_murphy3Intent, but we cannot prove it connected.
Local actions - Other engagements205Not a lead. Activity on your Google listing.
Local actions - Directions43Not a lead. Activity on your Google listing.
Local actions - Website visits36Not a lead. Activity on your Google listing.
Clicks to call6Not a lead. Activity on your Google listing.
Into your CRM

138 new opportunities reached your pipeline.

Counted in your CRM, by where the person came from. These are not added to the channel leads above: the leads the platforms claim are already inside this number.

Where the lead came fromNew opportunities
Entered by your team by hand77
The new paid landing page26
Your website contact form17
Facebook7
Website chat widget4
Facebook Messenger3
Website | Request a Pool Renovation Consultation2
how did we do?1
CSV File1
Total138
The phone

35 calls came in, and 32 reached a person.

Call tracking records connected calls, so these are the ones that rang through to your line.

01
32 of 35 answered

How many calls reached a person

Call tracking logged 35 calls and 3 went unanswered, which is 9% of them. Every missed call is a homeowner who chose to pick up the phone and got nothing back.

02
15 real conversations

How many turned into a conversation

15 of those calls ran past a full minute, totalling 45 minutes on the phone. Anything shorter is usually a wrong number or a hang up. Those conversations came from: Website pool 9, Ads Location Extension Hobert Pools & Spas 5, GMB Hobert Pools & Spas 1.

03
30 of 35 were new

How many had never called before

30 of the 35 calls came from a number that had never rung your line, and 14 of the 15 real conversations were with somebody new. The phone is bringing you new people, not the same ones calling back.

Which number they calledCallsAnsweredRan past a minuteFirst time callers
Website pool2220918
Ads Location Extension Hobert Pools & Spas8858
GMB Hobert Pools & Spas5414
Total35321530
Where this leaves us

The measurement is complete. Now it is about volume.

The measurement now runs end to end, from the click to the lead to the follow up message. What we do with that next is your call.

Talk through the plan