Prepared by Nativz. July 2026. A lean two-campaign start on Meta: prospecting for design-consultation leads, plus Instagram profile visits to grow the audience, across North Texas.
We start lean with two campaigns: a prospecting campaign that drives free design-consultation leads, and an Instagram profile-visits campaign that grows the audience and feeds future retargeting. This page walks through both, the targeting, the budget framework, and all 11 ads mapped from your approved July content. Approve as-is, approve with edits, or send it back.
| Campaign | Platform | Objective | Budget Share | Optimization | Audience |
|---|---|---|---|---|---|
| NZ 01 - Leads - DFW Prospecting | Meta (FB + IG) | Leads (Website) | 85% | Website Leads | Cold, North Texas |
| NZ 02 - IG Profile Visits - DFW | Meta (Instagram) | Traffic | 15% | Instagram Profile Visits | Cold, North Texas |
This is the initial launch structure for Hobert Pools, prepared by Nativz with our Meta advertising team. We keep it lean on purpose: prospecting drives the leads that matter now, while Instagram profile visits build brand and an engaged audience we can retarget later. Budget follows the creatives and audiences that produce results, on a champions vs contenders basis. This is a starting point. Once these two campaigns have data and warm audiences, we layer on retargeting and high-intent stages, each with its own quick review like this one.
One campaign optimizes for website leads, the free design-consultation request on the landing page. The other optimizes for Instagram profile visits, sending cold North Texas homeowners to @hobertpoolsandspas so the audience and follower base grow alongside the lead push.
Every ad below is built from your approved July content in Cortex, assigned to the campaign it fits best, with paid ad copy written for Meta. Watch any video, and if something needs a swap or an edit, the request button drops it straight into the form below. The five prospecting ads are built and paused; open any in Meta with View Ad. Instagram profile-visit previews get added once those ads are built.
01 · Prospecting (Leads) · drive design consultations
Headline: Your Backyard Getaway
Why book a vacation when your backyard could look like this? 🌴
A custom Hobert pool turns your home into the destination you never want to leave. 💧☀️
Book a free design consultation.
Headline: A Backyard Built For You
Your backyard should finally match the way your family lives. 💧
A custom pool layout turns everyday outdoor space into a polished retreat you actually use. ☀️✨
Book a free design consultation.
Headline: The Best Texas Upgrade
The best upgrade for a Texas acre? An in-ground pool the whole family gathers around. ☀️
Space to relax, watch the kids play, and beat the heat in style. 💧🏠
Get a free quote.
Headline: Your Backyard Paradise
A house, a Texas summer, and an open backyard just waiting for more. 🌴
If that sounds like home, we can start building your backyard paradise. 💧☀️
Book a free design consultation.
Headline: A Builder Who Listens
This is what happens when a pool builder actually listens. 💧
A family-friendly design with a large tanning ledge, water features, and room to relax. ☀️✨
Book a free design consultation.
02 · Instagram Profile Visits · same creatives, profile CTA
The Instagram profile-visits campaign runs the same five prospecting creatives, with a View Instagram Profile call to action instead of the lead ask.
Headline: Your Backyard Getaway
Why book a vacation when your backyard could look like this? 🌴
A custom Hobert pool turns your home into the destination you never want to leave. 💧☀️
Follow @hobertpoolsandspas for more backyard inspiration.
Headline: A Backyard Built For You
Your backyard should finally match the way your family lives. 💧
A custom pool layout turns everyday outdoor space into a polished retreat you actually use. ☀️✨
Follow along for more custom pool ideas.
Headline: The Best Texas Upgrade
The best upgrade for a Texas acre? An in-ground pool the whole family gathers around. ☀️
Space to relax, watch the kids play, and beat the heat in style. 💧🏠
See more of our builds on Instagram.
Headline: Your Backyard Paradise
A house, a Texas summer, and an open backyard just waiting for more. 🌴
Picture what your backyard paradise could look like. 💧☀️
Follow along for more Hobert builds.
Headline: A Builder Who Listens
This is what happens when a pool builder actually listens. 💧
A family-friendly design with a large tanning ledge, water features, and room to relax. ☀️✨
Follow us for more custom pool inspiration.
The monthly budget is $2,500, confirmed with the Nativz team: $2,125/mo (85%) to prospecting leads and $375/mo (15%) to Instagram profile visits.
| Campaign | Objective | Daily | Monthly | Share |
|---|---|---|---|---|
| NZ 01 - Leads - DFW Prospecting | Website Leads | ~$70/day | $2,125/mo | 85% |
| NZ 02 - IG Profile Visits - DFW | Profile Visits | ~$12/day | $375/mo | 15% |
| TOTAL | ~$82/day | $2,500/mo | 100% |
Monthly budget $2,500, confirmed. Split 85 / 15. Daily amounts are Meta monthly estimates (monthly / 30.4). Start date TBD (pending ad account build). Ongoing monthly.
Where each launch step stands today. The plan is set and the approved content is ready; the remaining items are access, tracking, budget, and the build itself, all before anything goes live.
| # | Task | Status | Owner | Notes |
|---|---|---|---|---|
| 1 | Meta full access granted (Business Manager) | DONE | Client/Nativz | Granted 7/9 |
| 2 | Hobert FB Page shared into Nativz Business Manager | DONE | Nativz | Page under Nativz BM |
| 3 | Create new ad account under Nativz Business Manager | DONE | Nativz | Live under Nativz BM (USD) |
| 4 | Create new Meta pixel + connect to ad account | DONE | Nativz | Pixel live, PageView + Lead |
| 5 | Connect Instagram (@hobertpoolsandspas) to ad account | PENDING | Client | Required for the profile-visits campaign |
| 6 | Landing page live with design-consultation form | DONE | Nativz/Dev | Live, verified end to end |
| 7 | Route landing-page leads to MyLeadHub + confirm export | DONE | Nativz | Posts to MyLeadHub, verified with a test lead |
| 8 | Verify pixel fires PageView + Lead on the landing page | DONE | Nativz | Via GTM; verified |
| 9 | Domain verification (hobertpools.com) in Business Manager | PENDING | Client/Dev | Tied to the site rebuild |
| 10 | Upload video creatives to ad account | IN PROGRESS | Nativz | 5 prospecting uploaded; 6 IG PV pending |
| 11 | Build campaigns + ad sets + ads (PAUSED) | IN PROGRESS | Nativz | Leads: 5 ads built & PAUSED. IG PV: pending (UI) |
| 12 | Build prospecting exclusion audiences (WV, leads, customer list) | PENDING | Nativz | MyLeadHub customer list included |
| 13 | Confirm monthly budget / tier + 85/15 split | DONE | Client/Nativz | Confirmed with Trevor |
| 14 | Approve this launch outline | PENDING | Client | Form below |
| 15 | Set start date + enable campaigns (ACTIVE) | PENDING | Nativz | After written approval |
| 16 | Schedule Week 1 performance check | PENDING | Nativz | Verify delivery + Lead event |
A few things are intentionally staged for later, so the launch decision stays simple. As the two starting campaigns build data and audiences, we layer these on, each with its own quick review like this one.
A warm-audience campaign for website visitors, video viewers, and the Instagram followers and engagers this launch builds. Trust and proof creatives (build quality, custom features, how to choose a builder). Turns on once the starting campaigns have volume.
A high-intent campaign for landing-page visitors who did not submit and the most engaged viewers. Urgency and seasonality (book now to be ready before summer) plus video testimonials once we have footage.
A dedicated 50-year family-story hero video is the strongest untold angle for a builder this established. Video testimonials and the monthly Cortex static graphics add proof and reach. Google Ads (330-705-0458) runs as a separate takeover with its own outline.
Review the two starting campaigns and the 11 ads above. Approve to build and launch, or tell us what to change. Nothing is built or activated without your written approval.