Hartley Law Website Onboarding

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Section one

Your details.

So we know who we are building with, and where to send the next steps.

Full name required Firm name required Email address required Role or title

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Section two

Purpose and goals.

What the site has to do for the firm. This drives every decision after it.

What is the primary purpose of your website? required For example, bringing in new case inquiries, explaining your practice areas, building credibility with referral sources. What are your specific goals for the website? required Think about what a successful site would do for the firm six months after launch.

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Section three

Your clients and positioning.

Who we are writing and designing for.

Can you describe the clients you want to reach in detail? required Who are they, what situation brings them to you, and what they need to feel before they pick up the phone. How do you want prospective clients to perceive the firm through the website?

Do you primarily represent businesses or individuals?

Mostly businesses Mostly individuals A mix of both

Which states or jurisdictions is the firm licensed to practice in, and are there regional considerations we should know? What is your presence on social media platforms? List the platforms you are active on and paste links if handy. Which practice areas are most important to highlight? If some areas bring in more of the work you want, say so. It changes what leads the homepage.

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Section four

Visual direction.

The look. Links and examples tell us more than descriptions do.

What kind of imagery resonates with the firm and its clients? Do you have specific colors in mind for your website, or are you looking for recommendations based on your branding? Are there any colors that should be avoided due to brand guidelines or personal preference? Do you have any specific design preferences or styles in mind? Can you provide examples of websites you like, and explain what you find appealing about them? Two or three links with a line each on what draws you to them is perfect. Other firms are useful, and so are sites from outside legal.

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Section five

Brand guidelines and assets.

Anything you already have. Send it now and we build on it instead of guessing.

Do you have brand guidelines that the website needs to adhere to?

Yes, full guidelines Yes, logo and colors only No formal guidelines yet

If you have existing brand guidelines, please share them here by including a link. A Google Drive, Dropbox, or shared folder link works. Check that anyone with the link can view it.

Will you provide the photography, or would you like us to source stock photos or create custom illustrations?

We will provide our own photography, including attorney headshots Please source stock photos Please create custom illustrations A mix, let us discuss

Please share your photography here by including a link. Attorney headshots, office photography, or anything else you want on the site. A Google Drive or Dropbox link works. Check that anyone with the link can view it.

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Section six

Layout and structure.

How the site is organized and how people move through it.

How do you envision the layout of your homepage and key pages? How do you envision the structure and layout of your website? A rough list of the pages you expect is a great start. Practice area pages and attorney bios are the usual backbone. How do you envision the navigation structure?

Do you prefer a more content-heavy website, or a design that is more focused on whitespace and minimalism?

Content-heavy, more information on the page Minimal, more whitespace and breathing room Somewhere in the middle

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Section seven

Content and SEO.

What goes on the pages, and who needs to find it.

What type of content will be featured on your website? For example practice area pages, attorney bios, FAQs, or a blog.

Will you provide the content, or do you need content creation services?

We will provide the content We need help writing the content A mix of both

Are you interested in improving your website's SEO?

Yes No Not sure, tell us more