Paid Media Report

Form Submissions

Across the lead campaigns

$5,057

Lead Campaign Spend

Combined lead-driving spend

$118

Blended Cost / Lead

Spend divided by form submissions

$102

Best Segment

NZ 01 - Leads - Truck Accidents - Copy, lowest cost per lead

01 / The story

43 leads at $118 per lead.

The relaunch is doing what an early lead program should: validating which audiences and ads convert, then concentrating budget on the winners.

NZ 01 - Leads - Truck Accidents - Copy leads

Lowest cost per lead at $102. Same creative, best audience economics, so budget stays weighted here.

"Truck - 12 - You Pay Nothing Upfront"

Top-converting ad with 28 form submissions at ~$94 per lead. The message that is landing.

Diversified sources

3 lead campaigns contributed this period, so results do not rely on a single audience.

Meta Ads

Where the leads came from.

Cost per result by campaign over the reporting window. Awareness spend is shown separately and excluded from cost per lead.

Campaign	Spend	Form Subs	Cost / Lead	CTR	CPC
NZ 01 - Leads - Truck Accidents - Copy	$3,170	31	$102	3.6%	$1.66
NZ 02 - Leads - Retargeting - Copy	$1,199	10	$120	3.3%	$2.29
AC 01 - Leads - Car Accidents - Copy	$687	2	$344	3.7%	$0.94
Blended lead total	$5,057	43	$118
AC 01 - IG Profile Visits - DFW (awareness)	$873	n/a	n/a	1.2%	$0.58

02 / What's next

Where we take it from here.

Keep scaling NZ 01 - Leads - Truck Accidents - Copy, the lowest cost per lead, and hold budget on the proven audience.
Build more variations of the winning ad so results do not lean on a single creative.
Refresh retargeting creative before frequency wears the small warm audience out.
Review lead quality together so we optimize toward closed deals, not just form fills.

The next chapter

Now we run it.

We keep scaling the proven audiences and bring you a fresh read each period. Tell us how the leads land on your end and we steer toward the cases you want.