Truck Accidents Active
Scaling segment and now the lowest cost per lead in the account.
Spend$3,170
Form Subs31
Cost / Lead$102
CTR3.6%
CPC$1.66
CPM$60
Executive Snapshot
43 leads in the first month, cost per lead down 30 percent.
Blended cost per lead dropped from $169 in the first 11 days to $118 as budget concentrated on the audiences and ad angle that convert. Truck Accidents and Retargeting are carrying the volume; Car Accidents stays paused for now.
Form Submissions
43
Across the three lead campaigns
Lead Campaign Spend
$5,057
Truck, Retargeting and Car combined
Blended Cost / Lead
$118
Down from $169 in the first read
Best Segment
$102
Truck Accidents, lowest cost per lead
Performance By Campaign
Truck is now the most efficient line.
Same creative, very different cost per result by audience. Truck Accident leads come in at about a third of the cost of Car Accident, and it has overtaken Retargeting as the lowest cost per lead in the account.
Retargeting Active
Warm audience re-engaging people who already know the firm. Steady contributor.
Spend$1,199
Form Subs10
Cost / Lead$120
CTR3.3%
CPC$2.29
CPM$76
Car Accidents Paused
Weaker segment at this stage. Paused on June 19 so budget compounds on Truck.
Spend$687
Form Subs2
Cost / Lead$344
CTR3.7%
CPC$0.94
CPM$34
Readout
What the first month tells us.
Three takeaways matter most before scaling further: which audience to back, which message is landing, and where the warm audience fits.
Truck is the audience to back.
Truck Accident leads are coming in at $102 against $344 for Car. Same creative, very different cost per result, so budget stayed concentrated on Truck and Car remains paused rather than paying a premium for the weaker segment.
The no-risk message wins.
The You Pay Nothing Upfront ad drove 37 of the 43 submissions on its own. That is exactly what resonates with someone who just had an accident and is deciding whether it is worth calling a lawyer.
Retargeting holds its place.
The warm audience delivered 10 leads at $120. It is a small audience, so frequency is climbing and the creative will need a refresh soon to keep it performing.
Top Performing Ads
One angle is carrying the account.
The You Pay Nothing Upfront ad drove the large majority of submissions this month. Cost per lead is calculated from Meta spend divided by attributed form submissions.
Top Performer
"You Pay Nothing Upfront"
Form Subs37
Cost / Lead~$99
Leads with the no-risk promise. Removing the cost objection up front is a strong fit for people deciding whether it is even worth making the call, and it scaled better than any other creative.
Preview this ad on Meta →Runner Up
"Millions Recovered"
Form Subs6
Cost / Lead~$133
Leads with proven results. The track-record angle gives prospects confidence that the firm wins real settlements, and it is the natural second angle to build more versions of.
Preview this ad on Meta →Campaign Detail
The full picture in one table.
Blended cost per lead across the three lead campaigns is $118 and trending down as spend concentrates on the Truck audience. The Instagram profile-visit campaign is shown separately as awareness and is excluded from the blended cost per lead.
| Campaign | Status | Spend | Form Subs | Cost / Lead | CTR | CPC | CPM |
|---|---|---|---|---|---|---|---|
| Truck Accidents | Active | $3,170 | 31 | $102 | 3.6% | $1.66 | $60 |
| Retargeting | Active | $1,199 | 10 | $120 | 3.3% | $2.29 | $76 |
| Car Accidents | Paused | $687 | 2 | $344 | 3.7% | $0.94 | $34 |
| Blended lead total | — | $5,057 | 43 | $118 | — | — | — |
| IG Profile Visits (awareness) | Paused | $873 | — | — | 1.2% | $0.58 | $7 |
What's next.
The signal is strong enough to keep building. The plan is measured scaling on the proven audience and reducing the account's reliance on a single ad.
- Keep scaling the Truck campaign now that cost per lead has settled at $102.
- Build more versions of the You Pay Nothing Upfront winner, plus fresh Millions Recovered variants, so the account is not leaning on one ad.
- Refresh the Retargeting creative soon. The audience is small and frequency is rising, so we want new creative in before it wears out.
- Reintroduce Car Accidents later using the winning angles once Truck is fully stable.
What We Changed And Why
We concentrated budget on the winner.
Truck leads come in at $102 against $344 for Car on the same creative, so daily budget stayed weighted toward Truck and Car stayed paused. The Instagram profile-visit campaign, which grows the audience but does not generate leads, was paused so every dollar works on lead volume. Car can return later with the proven angles once Truck is fully out of learning.
Truck CPL$102
Car CPL$344
ActionScale Truck
We Need Your Input
How are these leads landing on your end?
Cost per lead tells us how efficiently we are generating contacts, but only your team can tell us which leads are actually worth pursuing. To optimize toward signed cases and not just form fills, we would love a quick read on the 43 leads so far:
- Quality: Of the leads you have received, how many were a real fit for the firm versus not a match?
- Responsiveness: Are people answering and engaging when your team follows up?
- Case type: Are the Truck Accident leads stronger cases than the Car Accident ones, the way the cost data suggests?
- Outcomes: Have any of these leads turned into a consultation or signed case yet?
Even a one-line reply per lead, or a quick note on overall quality, lets us steer the Truck scaling and the next round of creative toward the cases you actually want to take.
Source: Meta Ads performance pulled via the Nativz reporting connection for June 9, 2026 (relaunch) through July 5, 2026. Reported fields include spend, form submissions, cost per lead, click-through rate, cost per click, and cost per thousand impressions. Per-ad cost per lead is calculated from Meta spend divided by attributed form submissions. Lead campaign totals exclude the Instagram profile-visit awareness campaign. Figures may shift slightly as Meta finishes attribution. Confidential, prepared for Hartley Law.