Truck Accidents Active
Scaling segment. Lowest cost per lead among the prospecting campaigns.
Spend$731
Form Subs5
Cost / Lead$146
CTR4.0%
CPC$0.96
CPM$38
Executive Snapshot
11 leads in 11 days, with cost per lead trending down.
The relaunch is doing what an early-stage lead program should: validating which audiences and ad angles convert, then concentrating budget on the ones that work. Truck Accident and Retargeting are carrying the volume; Car Accident has been paused for now.
Form Submissions
11
First 11 days since June 9 relaunch
Total Spend
$1,862
Across all three campaigns
Blended Cost / Lead
$169
Trending down as budget shifts to Truck
Best Segment
$111
Retargeting, lowest cost per lead
Performance By Campaign
Truck and Retargeting are pulling their weight.
Same creative, very different cost per result by audience. Truck Accident leads come in at less than half the cost of Car Accident, and Retargeting is the single most efficient line.
Retargeting Active
Warm audience re-engaging people who already know the firm. Most efficient line.
Spend$444
Form Subs4
Cost / Lead$111
CTR2.9%
CPC$2.23
CPM$66
Car Accidents Paused
Weaker segment at this stage. Paused so budget can compound on Truck.
Spend$687
Form Subs2
Cost / Lead$343
CTR3.7%
CPC$0.94
CPM$34
Readout
What the first results tell us.
Three takeaways matter most before scaling further: which audience to back, which message is landing, and where the warm audience fits.
Truck is the audience to back.
Truck Accident leads are coming in at $146 against $343 for Car. Same creative, very different cost per result, so we shifted daily budget toward Truck and paused Car rather than keep paying a premium for the weaker segment.
The no-risk message is winning.
Two ads are driving 9 of the 11 submissions, both leading with proven results and no upfront cost. That is exactly what resonates with someone who just had an accident and is deciding whether it is worth calling a lawyer.
Retargeting earns its place.
The warm audience is delivering the lowest cost per lead of the three at $111. It is a small audience, so frequency is climbing and the creative will need a refresh soon to keep it fresh.
Top Performing Ads
Two ads are carrying the account.
These two creatives are driving 9 of the 11 form submissions so far. Both lead with a clear, no-risk message. Cost per lead is calculated from Meta spend divided by form submissions on each ad.
Top Performer
"Millions Recovered"
Form Subs6
Cost / Lead~$118
Leads with proven results. The track-record angle gives prospects confidence that the firm wins real settlements, which lowers the hesitation to reach out.
Preview this ad on Meta →Runner Up
"You Pay Nothing Upfront"
Form Subs3
Cost / Lead~$96
Leads with the no-risk promise. Removing the cost objection up front is a strong fit for people deciding whether it is even worth making the call.
Preview this ad on Meta →Campaign Detail
The full picture in one table.
Blended cost per lead across the lead campaigns is about $169 and trending down as spend concentrates on the Truck audience.
| Campaign | Status | Spend | Form Subs | Cost / Lead | CTR | CPC | CPM |
|---|---|---|---|---|---|---|---|
| Truck Accidents | Active | $731 | 5 | $146 | 4.0% | $0.96 | $38 |
| Retargeting | Active | $444 | 4 | $111 | 2.9% | $2.23 | $66 |
| Car Accidents | Paused | $687 | 2 | $343 | 3.7% | $0.94 | $34 |
| Blended total | — | $1,862 | 11 | $169 | — | — | — |
What's next.
The early signal is strong enough to keep building. The plan is measured scaling on the proven audience, not a hard budget jump.
- Keep scaling the Truck campaign and let it finish learning. Cost per lead should settle lower over the next week.
- Build more versions of the two winning angles so the account is not leaning on just two ads.
- Refresh the Retargeting creative soon. The audience is small and frequency is rising, so we want new creative in before it wears out.
- Bring Car Accidents back later using the winning ad angles once Truck is stable.
What We Changed And Why
We moved budget to the winner.
Truck leads are coming in at $146 against $343 for Car, on the same creative. Rather than keep paying a premium for the weaker segment, we shifted daily budget toward Truck and paused Car. We can reintroduce Car later with the proven angles once the Truck campaign is stable and out of learning.
Truck CPL$146
Car CPL$343
ActionShift to Truck
We Need Your Input
How are these leads landing on your end?
Cost per lead tells us how efficiently we are generating contacts, but only your team can tell us which leads are actually worth pursuing. To optimize toward signed cases and not just form fills, we would love a quick read on the 11 leads so far:
- Quality: Of the leads you have received, how many were a real fit for the firm versus not a match?
- Responsiveness: Are people answering and engaging when your team follows up?
- Case type: Are the Truck Accident leads stronger cases than the Car Accident ones, the way the cost data suggests?
- Outcomes: Have any of these leads turned into a consultation or signed case yet?
Even a one-line reply per lead, or a quick note on overall quality, lets us steer the Truck scaling and the next round of creative toward the cases you actually want to take.
Source: Meta Ads performance pulled via the Nativz reporting connection for the period beginning with the June 9, 2026 relaunch. Reported fields include spend, form submissions, cost per lead, click-through rate, cost per click, and cost per thousand impressions. Per-ad cost per lead is calculated from Meta spend divided by attributed form submissions. This is an initial read; figures may shift slightly as Meta finishes attribution and the main campaign exits its learning phase. Confidential, prepared for Hartley Law.