×Goodier Labs11 leads at $178 each.
Over Jun 29 - Jul 28, 2026, Goodier Labs on Meta delivered 11 inbound leads at a blended $178 each, reaching 30,645 people with 13,554 video views. Prospecting (Texas) carries the volume.
×Goodier LabsOver Jun 29 - Jul 28, 2026, Goodier Labs on Meta delivered 11 inbound leads at a blended $178 each, reaching 30,645 people with 13,554 video views. Prospecting (Texas) carries the volume.
Each campaign runs a different job - cold prospecting to find new brands, and a warm campaign to re-engage people who have already met the lab. We read each on its own terms rather than one blended number.
| Campaign | Spend | Reach | Impr. | CTR | CPC | Video views | Leads |
|---|---|---|---|---|---|---|---|
| ProspectingCold - Texas | $706.82 | 7,132 | 11,541 | 5.04% | $1.21 | 4,485 | 2 |
| ProspectingCold - United States | $660.37 | 8,969 | 12,027 | 6.89% | $0.80 | 4,603 | 7 |
| RetargetingWarm - reach & video | $587.42 | 15,954 | 18,071 | 3.57% | $0.91 | 4,466 | 2 |
| Total | $1,954.61 | 30,645 | 41,639 | 4.94% | $0.95 | 13,554 | 11 |
NZ 02 - Leads - Goodier Prospecting - Texas
$706.82 spend · 7,132 people reached
Strong interest. A 5.04% click-through on a cold audience is healthy. A week is a short window for a considered B2B decision like choosing a manufacturer.
NZ 01 - Leads - Goodier Prospecting - US
$660.37 spend · 8,969 people reached
Strong interest. A 6.89% click-through on a cold audience is healthy. A week is a short window for a considered B2B decision like choosing a manufacturer.
NZ 03 - Leads - Goodier Retargeting
$587.42 spend · 15,954 people reached
The reach engine. This campaign carried most of the week's impressions and video views at the cheapest CPM on the account. At a frequency near 1.1 it is serving broad rather than tightly re-engaging - we are reviewing its audience so it re-engages the warmest visitors as that pool grows.
One week in, the delivery already forms a clear picture: it skews toward women and the 35-65+ range - a profile that fits the founders and product leads who commission a skincare formulation. Split roughly evenly between Instagram and Facebook, and almost entirely on phones.
Delivery by age (share of spend)
Weighted to 45+, but spread across the working-age range - the audience is still broad while the algorithm learns.
Delivery splits almost evenly between Instagram and Facebook and runs on mobile - the feed a busy founder checks between meetings.
The read: for a first week with no manual audience tuning, this is a sensible starting shape. As leads accumulate we let Meta tighten toward the segments that actually book calls, and we can layer in job-title and interest signals to sharpen the prospecting audiences.
Every ad is a video built around the lab's credibility - the mistakes new brands make, what really goes into a formula, and a full facility tour. Ranked by their role this week. The hook shown is the ad's own copy; video thumbnails are omitted pending creative-library access.
“This is where your product actually gets made.”
“Most skincare brands don't get killed by a bad product.”
“There's a lot more to a good formula than the ingredient list.”
The lead engine is proven. 11 leads at $178 each means the account has cleared the learning phase; the read is now efficiency, not just reach.
Scale the winner. United States prospecting carries the click-through; weight budget toward it and the winning creative while holding the expensive segments to prove their CPL comes down.
Keep the funnel fed. Retargeting converts the demand prospecting creates - protect its creative freshness so frequency does not push cost per lead up.