Paid Media Report

Leads

no prior 30 days baseline

$83

Cost per lead

no prior 30 days baseline

$83

Meta spend

no prior 30 days baseline

$83

Only campaign with leads

Mega | Foro Soccer Club…

Leads are conversions recorded on the website by the Meta pixel. Blended cost per lead covers the lead campaigns; awareness spend is shown separately and excluded.

The story

The window in three moves.

We lead with the result, then show how the campaigns and creative produced it.

$83

Mega | Foro Soccer Club… carried the whole window

It was the only campaign producing leads, so $83 per lead is the account's cost per lead, not the best of several.

One creative carries

"Foro Skills | Build Skills…" drove 1 leads at about $26 each. The message that is landing.

Steady delivery

Campaigns delivered consistently across the window.

Meta Ads

Where the leads came from.

Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.

Leads & spend per day

Leads Daily spend

Window total 1 leadsShaded band = the current period, the bars before it are the previous one

Delivery stopped on 2026-10-09. The 12 days since then carry no spend, so the figures above describe the flight that ran, not a full window. Nothing was under-delivering at the end; the campaigns simply stopped.

Campaign	Spend	Leads	Cost / lead	Conv. rate	CTR	CPC
Mega \| Foro Soccer Club \| Skills Programs… Best CPL	$83	1	$83	1.5%	2.2%	$0.58
Blended lead total	$83	1	$83	1.5%	-	-

Top-performing creative

10 creatives carried spend this period and 10 of them went live inside it.

#1$26 / lead

Foro Skills | Build Skills | Field Sessions

1Leads

$26Cost / lead

2.71%CTR

$26Spend

14 days live

Watch the ad ▸

What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

One campaign carried this. Widen it before scaling it.

Everything here came from a single campaign, so there is no second line to weight budget against yet. The next step is a second audience or creative to compare it with, and only then a budget increase.

What we do: Add a second line to compare against.
Evidence: $83 per lead on the only campaign producing leads.
Risk: Scaling a single campaign hides whether the cost holds or the audience is simply small.
We need: Your read on which audience to open next.

Operating plan

The next window.

Build variations of the winning creative so results do not lean on one asset.
Cut or fix the segments running above target CPL.
Review lead quality together so we optimize toward closed deals, not just form fills.

The next chapter

Now we widen it.

We push the proven audiences and creative, fix what is expensive, and bring you a fresh read each window. Tell us how the leads land in your pipeline.

Talk through the plan