forForo SC
Meta Ads Report · Last 30 days

20 leads at $13 each.

Over Aug 11 - Sep 9, 2026, Meta delivered 20 leads at a blended $13.

See the breakdown ↓What's next →
20
Leads
down 53% vs prior 30 days
$13
Cost per lead
up 61% vs prior 30 days
$266
Meta spend
down 25% vs prior 30 days
$13
Only campaign running
NZ: 01 - LEADS - FORO SC…
Leads are conversions recorded on the website by the Meta pixel. Blended cost per lead covers the lead campaigns; awareness spend is shown separately and excluded.
The story

The window in three moves.

We lead with the result, then show how the campaigns and creative produced it.

01
$13

NZ: 01 - LEADS - FORO SC Tryout… carried the whole window

It was the only campaign spending, so $13 per lead is the account's cost, not the best of several.

02
17

One creative carries

"07/30 - Video - Develop & Be…" drove 17 leads at about $14 each. The message that is landing.

03

Steady delivery

Campaigns delivered consistently across the window.

Meta Ads

Where the leads came from.

Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.

Leads & spend per day

Leads Daily spend
Window total 20 leadsShaded band = the current period, the bars before it are the previous one
i
Delivery stopped on 2026-08-15. The 25 days since then carry no spend, so the figures above describe the flight that ran, not a full window. Nothing was under-delivering at the end; the campaigns simply stopped.
CampaignSpendLeadsCost / leadCTRCPC
NZ: 01 - LEADS - FORO SC Tryout (CBO) Best CPL
$26620$133.5%$0.30
Blended lead total$26620$13--

Top-performing creative

Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 2 creatives carried spend this period and none of them were new.

Ad creative#1$14 / lead

07/30 - Video - Develop & Be Seen

17Leads
$14Cost / lead
3.39%CTR
$234Spend
17% hook35% hold37 days live
Watch the ad ▸
Ad creative#2$11 / lead

07/30 - Video - Train Like a Pro

3Leads
$11Cost / lead
4.45%CTR
$32Spend
19% hook35% hold37 days live
Watch the ad ▸

Who the leads come from

Leads by age & gender

Where the leads concentrate. Lead campaigns only.

MenWomen
18-24825-341135-441

Leads by placement

Bar length is leads; the label shows cost per lead. Lead campaigns only.

Instagram Reels8 · $14 costInstagram feed7 · $12 costInstagram Stories4 · $7.94 costFacebook feed1 · $19 cost
i
Who the leads are coming from. Of the 20 leads with a demographic on file, 20 (100%) came from men. Measured on the lead campaigns only; the individual age and gender cells are small, so read this as where demand concentrates, not a targeting verdict.
What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

One campaign carried this. Widen it before scaling it.

Everything here came from a single campaign, so there is no second line to weight budget against yet. The next step is a second audience or creative to compare it with, and only then a budget increase.

What we do
Add a second line to compare against.
Evidence
$13 per lead on the only campaign that ran.
Risk
Scaling a single campaign hides whether the cost holds or the audience is simply small.
We need
Your read on which audience to open next.
Operating plan

The next window.

  • Build variations of the winning creative so results do not lean on one asset.
  • Cut or fix the segments running above target CPL.
  • Review lead quality together so we optimize toward closed deals, not just form fills.
The next chapter

Now we scale it.

We push the proven audiences and creative, fix what is expensive, and bring you a fresh read each window. Tell us how the leads land in your pipeline.

Talk through the plan