Paid Media Report

The story

The window in three moves.

We lead with the result, then show how the campaigns and creative produced it.

$9.84

NZ: 01 - LEADS - FORO SC Tryout… is the engine

Lowest cost per lead at $9.84. Same creative, best economics, so budget stays weighted here.

One creative carries

"07/30 - Video - Develop & Be…" drove 56 leads at about $9.53 each. The message that is landing.

Steady delivery

Campaigns delivered consistently across the window.

Meta Ads

Where the leads came from.

Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.

Leads & spend per day

Leads Daily spend

Window total 63 leadsShaded band = latest 7 days

Campaign	Spend	Leads	Cost / lead	CTR	CPC
NZ: 01 - LEADS - FORO SC Tryout (CBO) Best CPL	$620	63	$9.84	4.0%	$0.25
Blended lead total	$620	63	$9.84	-	-

Top-performing creative

Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 2 creatives carried spend this period and 2 of them went live inside it.

#1$9.53 / lead

07/30 - Video - Develop & Be Seen

56Leads

$9.53Cost / lead

4.03%CTR

$534Spend

18% hook39% hold23 days live

Watch the ad ▸

#2$12 / lead

07/30 - Video - Train Like a Pro

7Leads

$12Cost / lead

4.08%CTR

$86Spend

21% hook36% hold23 days live

Watch the ad ▸

Who the leads come from

Leads by age & gender

Where the leads concentrate. Lead campaigns only.

MenWomen

Leads by placement

Bar length is leads; the label shows cost per lead. Lead campaigns only.

Who the leads are coming from. Of the 62 leads with a demographic on file, 62 (100%) came from men. Measured on the lead campaigns only; the individual age and gender cells are small, so read this as where demand concentrates, not a targeting verdict.

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Placement is sorting the spend. Instagram Stories delivered the cheapest lead at $7.62 (10 on $76). Measured on the lead campaigns only.

What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Scale the winners, fix what is expensive.

We weight budget toward the lowest cost per lead and the winning creative while holding the expensive segments to prove their CPL can come down.

What we do: Step up the best audience and creative.
Evidence: $9.84 on the best segment.
Risk: CPL can drift as we scale; we cap increments.
We need: Your read on lead quality by segment.

Operating plan

The next window.

Build variations of the winning creative so results do not lean on one asset.
Refresh retargeting before frequency wears the warm audience out.
Cut or fix the segments running above target CPL.
Review lead quality together so we optimize toward closed deals, not just form fills.

63 leads at $9.84 each.