Nativz
Confidential docs.nativz.io
FORO SC - FPA (Foro Pro Advisory)

Meta Ads Funnel Outline

Prepared by Nativz. June 2026. Invitation-only lead generation for serious players.

Prepared for the FORO SC team, FORO SC Prepared by Nativz All ad objects are PAUSED. Nothing activates without your written approval.
1Campaigns
1 (Broad)Ad Sets
10 (video, English)Ads
$1,500 ($50/day)Monthly Budget
What you're approving

One review covers the FPA Meta launch

This page walks through exactly what we built: the campaign, the budget, the targeting, and all 10 ads. Approve it as-is, approve with edits, or send it back for changes.

The FPA build

One Broad prospecting campaign, optimized for website leads.

Campaign Platform Funnel Stage Daily Budget Monthly Budget Optimization Geo
NZ 01 - Leads - FPA Broad Meta (FB + IG) Prospecting (Broad) $50/day (ABO) ~$1,500 Website Leads North Dallas, TX (25mi radius)
Account totals

The setup behind the campaign

  • Landing: https://foro-fpa.netlify.app/#apply (domain pending: fpa.forosc.com)
  • Pixel: FORO Pixel (866462975958437), PageView + Lead, tested, firing on #apply
  • Conversion Event: Lead (application form submit on #apply)
  • FB Page: FORO SC (ID pending access confirmation)
  • Instagram: @forosc (asset assignment pending)
  • Special Ad Category: None
  • Ad Account ID: Confirmed before launch.
How we run it

Start lean, let the data lead

This is the initial launch structure for Foro Pro Advisory, prepared by Nativz with our Meta advertising team. We start lean and let the data lead: budget follows the creatives and audiences that produce results, on a champions vs contenders basis. This is a starting point. After launch we optimize, test new variations, and refine targeting based on what we learn.

How the funnel works

One Broad prospecting stage, optimized for leads

We keep this launch lean: a single Broad ad set where the 10 video creatives carry the targeting. The paid action is a website lead, the application submit on the FPA landing page.

01 · Prospecting (Broad)

01 - Prospecting (Broad), Website Leads, 100% of budget

  • Campaign: NZ 01 - Leads - FPA Broad
  • Ad Set: Broad (ABO, $50/day)
  • # Ads: 10
  • Optimization: Website Leads (Lead pixel event). Start about 2 weeks on Landing Page Views to build pixel signal at $50/day with a niche audience, then switch to Lead.
  • Age: 18-65 · Gender: All
  • Geo: North Dallas, TX, 25mi radius from FORO Sports Club (14719 Preston Rd, Dallas TX 75254). Covers Frisco, Plano, McKinney, Allen, Prosper, Coppell, Southlake.
  • INCLUDING: Location only. Advantage+ audience ON. No detailed targeting, no interest stacking. The 10 video creatives carry the targeting.
  • EXCLUDING: None (single prospecting ad set).
  • Placements: Advantage+ across FB and IG feed, stories, reels.
  • Rationale: Age 18-65 reaches U13 to U18 players via parents, and players 18+ directly.
The ads

10 video ads, ready to preview

Each preview opens the actual paused ad in Meta's preview tool, exactly as it would appear in feed. If anything needs a swap or an edit, the request button drops it straight into the form below.

In review

06/01 - Video - The Bridge To Pro

Headline: The Bridge To Pro

Elite youth soccer doesn't last forever. Your career in the game can. ⚽

FPA is an invitation-only pathway built to take serious players to the college and pro level, with a plan made for you, not the group.

Apply for your evaluation.

View Ad
In review

06/01 - Video - Earn Your Spot

Headline: Earn Your Spot

We don't take everyone, and that's the point.

Foro Pro Advisory is invitation-only. Apply, send your film, and earn your place among serious players chasing college and pro careers.

Roster space is limited each cycle.

View Ad
In review

06/01 - Video - We Build Players

Headline: We Build Players

We don't run cookie-cutter sessions. We build players. 🎯

Position-specific training, tactical mentorship, and a development plan designed around your game, led by coaches who've lived the path.

Apply to start yours.

View Ad
In review

06/01 - Video - Get Seen By Scouts

Headline: Get Seen By Scouts

The talent is yours. The exposure is on us.

FPA puts serious players in front of college recruiters and pro scouts across the SEC, ACC, and Big 12, with the development to back it up.

Apply for your evaluation.

View Ad
In review

06/01 - Video - By Serious Players

Headline: By Serious Players

A pathway for serious players, by serious players.

FPA is led by current and former pros and college coaches who know what the next level demands, and how to get you there.

Apply and show us your game.

View Ad
In review

06/01 - Video - Find Your Level

Headline: Find Your Level

Pro. D1. Elite. Performance.

Wherever you are, U13 in MLS NEXT and ECNL, chasing a D1 offer, or already playing professionally, FPA meets you there and builds the path to the next level.

Apply to find your tier.

View Ad
In review

06/01 - Video - Train For Your Position

Headline: Train For Your Position

A striker and a center back shouldn't train the same way.

FPA development is position-specific and individual: technical, tactical, and physical, built around the player you actually are.

Apply for your evaluation.

View Ad
In review

06/01 - Video - On And Off The Field

Headline: On And Off The Field

The game is bigger than 90 minutes.

FPA develops the whole athlete: mental performance, career planning, and navigating the road to college and pro.

Apply to build your future in the game.

View Ad
In review

06/01 - Video - Where Players Are Made

Headline: Where Players Are Made

Train where the game is taken seriously. ⚽

13 acres, year-round, inside a real competitive ecosystem, the same one that competes and wins in the UPSL, right here in Dallas.

Apply to train at FORO.

View Ad
In review

06/01 - Video - Spots Are Limited

Headline: Spots Are Limited

Roster space is limited each cycle, and the next one is filling.

Apply to FPA, send your film, and earn your in-person evaluation. Selected players get a personalized development plan and a real path forward.

Apply today.

View Ad
June budget

$1,500 a month on one Broad campaign

A single $50/day Broad ad set carries the full monthly budget. We keep it lean to start, then let performance guide where it grows.

Monthly pacing

$1,500 in monthly media on Meta

Line Daily Monthly Share
NZ 01 - Leads - FPA Broad$50/day$1,500/mo100%
TOTAL$50/day$1,500/mo100%

Start date: TBD (pending client approval and ad account access). Ongoing monthly.

Pre-Launch

Pre-Launch Checklist

Where each launch step stands today. The campaign is fully built and paused; the remaining pending items are the access, domain, and approval steps before we set it live.

# Task Status Owner Notes
1Confirm FORO SC FB Page + ad account access (Business Manager)DONENativz/ClientPage Foro SC 1128977713634737 (confirm correct page)
2Connect Instagram (@forosc) to ad accountPENDINGClientAssign IG asset in Business Manager
3Upload 10 video creatives to ad accountDONENativzFSC_Content_v1-v10
4Create campaign (NZ 01 - Leads - FPA Broad) + 1 Broad ad setDONENativzCampaign 120245243221000390 PAUSED; Broad ad set ACTIVE
5Create 10 video ads with copy + Apply Now CTADONENativz10 ads ACTIVE (in review)
6Confirm FORO Pixel (866462975958437) connected to ad accountDONENativz/Client
7Verify pixel fires PageView + Lead on #applyDONEClientTested by Nazareno
8Resolve landing domain (fpa.forosc.com) + domain verification in BMPENDINGClient/DevCurrently on foro-fpa.netlify.app
9Confirm geo radius (25mi from Preston Rd)PENDINGClientNorth Dallas + soccer suburbs
10Review ad previews for accuracyPENDINGClient10 fb.me preview links above
11Set campaign start datePENDINGClient/Nativz
12Enable campaign (set to ACTIVE)PENDINGNativzCurrently PAUSED
13Schedule Week 1 performance checkPENDINGNativzVerify delivery + Lead event
Not in this round

Held back on purpose

A few things are intentionally not part of this launch, so the decision stays simple. This is the lean starting setup. As results come in, we layer on the next phases, each with its own quick review like this one.

Added once we have data

Retargeting and warm audiences

No retargeting or warm audiences in this lean prospecting launch. We add them once the prospecting ad set has data.

After prospecting proves out

Audience and interest layering

This round runs Broad with Advantage+ audience on, letting the creatives find the buyers. Detailed interest targeting comes later if the data supports it.

Different objective

Profile visit and traffic objectives

This round optimizes for website leads, the application submit. If we add profile-visit or other objectives later, that comes as its own recommendation.

Your decision

Ready when you are.

Review the structure and the 10 ad previews above. Approve to launch, or tell us what to change. Nothing activates without your written approval.

  • Approve all: we set the start date and activate the paused build as shown.
  • Approve with edits: we make your edits, keep everything paused, and confirm.
  • Request revision: we revise and send a fresh review.
Decision

Goes straight to Nativz. Everything stays paused until your approval is confirmed.