forEcoView Windows DFW
Website Report · First week of the new site

Search held steady. Visitors stay 39% longer.

The new ecoviewdfw.com went live on Monday, Oct 5. In its first eight days, Google search traffic matched the old site, visitors spent more time with the content, and 11 people requested a quote through the website form.

See the breakdown ↓What's next →
10.1
Search visits per day
vs 10.3 on the old site, flat
33s
Engagement time per visit
up 39% vs 23s
11
Website quote requests
first week with form tracking
40
Total visits per day
down 29% vs 57
Figures cover www.ecoviewdfw.com only. Paid landing pages are reported separately in the paid media report. The new site has eight days of data against the old site's 30, so every comparison uses daily averages.
The story

The first week in three moves.

A site move is judged first on whether it keeps the search traffic it inherited, then on what visitors do once they land.

01
10.1

Search traffic came through intact

Google search visits ran at 10.1 a day, against 10.3 on the old site. Moving a site is when search rankings are most at risk, and they held.

02
+39%

Visitors read more

Time per visit rose from 23 to 33 seconds. Search visitors now spend 1m 23s on the site, up from 53 seconds.

03
11

Quote requests are now measured

14 people started the quote form and 11 sent it. The old site did not report form submissions, so this is the first clear read on website leads.

Traffic

Where the visits came from.

Daily visits to the website, then the same visits split by source.

Website visits per day

Sessions
New site liveSep 26: 62 sessionsSep 27: 48 sessionsSep 28: 60 sessionsSep 29: 65 sessionsSep 30: 109 sessionsOct 1: 71 sessionsOct 2: 43 sessionsOct 3: 37 sessionsOct 4: 49 sessionsOct 5: 65 sessionsOct 6: 35 sessionsOct 7: 39 sessionsOct 8: 43 sessionsOct 9: 26 sessionsOct 10: 25 sessionsOct 11: 32 sessionsOct 12: 57 sessionsSep 26Sep 30Oct 5Oct 9Oct 12
Shaded band = the new site, from Oct 5Old site average 57 a day · new site 40 a day
SourceOld site, per dayNew site, per dayChange
Organic search10.310.1-2%
Direct36.322.8-37%
Organic social6.84.0-41%
Referral1.20.8-38%
Paid search0.60.9+54%
All sources57.040.3-29%
i
The drop sits in Direct and social visits, not search. Direct covers typed visits, bookmarks and traffic that analytics cannot trace to a source, so it moves for reasons beyond real demand. Visits were already lower on Oct 2 to Oct 4, before the switch. Eight days is too short to call a trend, so we will re-read this at two weeks.
Engagement

What visitors do once they land.

Average engagement time per visitor on the pages people use most, Oct 5 to Oct 12. The new project gallery and quote page hold attention longest.

Our Work New page, project gallery
2m 30s
About Us
1m 52s
Get Your Free Quote New page
1m 35s
Door Replacement
56s
Window Replacement
41s
Homepage
16s
33s
Engagement time per visit
23s on the old site
1m 23s
Per search visit
53s on the old site
35
Visitors per day
52 on the old site
Quote requests

Website leads, now on the record.

The new site reports every step of the quote form to analytics, from the first field to the thank-you page.

Started
14

Began the quote form

People who filled in at least one field.

Sent
11

Completed a quote request

79% of the people who started the form finished it.

Old site
1

Recorded in 30 days

The previous site did not pass form submissions to analytics, so there is no fair before-and-after on lead volume here.

i
The CRM is the real scorecard. Analytics shows a form was sent. Whether it became a booked sales presentation lives in MarketSharp, so our next read will match these website requests to appointments.
What's next

Where we take it from here.

Each move ties back to what this first week showed.

Operating plan

The next two weeks.

  • Re-read at two weeks with a full fortnight of data, to confirm whether the lower Direct and social visits are a trend or a settling-in effect.
  • Match website requests to appointments in MarketSharp, so the site is judged on booked sales presentations, not form fills.
  • Protect search by checking that Google has indexed the new pages and that every old address redirects to its new home.
  • Build on the pages that work by pointing more visitors toward Our Work and the quote page, which hold attention longest.
The next chapter

A site built to convert.

The foundation is in place and search came through the move intact. Now we turn visitors into booked appointments and bring you a fresh read each window.

Talk through the plan