forEcoView Windows DFWOver Aug 15 - Sep 13, 2026, Meta produced 77 booked sales appointments from 353 leads registered in the CRM, a 22% set rate, at $360 per appointment.
We lead with the result, then show how the campaigns and creative produced it.
Lowest cost per lead at $47. Same creative, best economics, so budget stays weighted here.
"06/22 - EV_Ad Creative_v3" drove 62 leads at about $53 each. The message that is landing.
5 lead campaigns contributed, so results do not rely on a single audience.
Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.
| Campaign | Spend | Leads | Cost / lead | Appts | Cost / appt | CTR | CPC |
|---|---|---|---|---|---|---|---|
NZ 01 - Austin Best Performers Form | $11,797 | 104 | $113 | 12 | $983 | 1.8% | $3.59 |
NZ 01 - DFW Form | $5,451 | 115 | $47 | 14 | $389 | 2.7% | $1.34 |
NZ 01 - DFW Best Performers Form Best cost / appt | $5,415 | 82 | $66 | 29 | $187 | 2.0% | $3.25 |
NZ 01 - Waco/Temple Form | $4,471 | 26 | $172 | 4 | $1,118 | 2.1% | $2.62 |
NZ 01 - Austin Form | $562 | 2 | $281 | 0 | n/a | 1.7% | $3.27 |
| Blended lead total | $27,696 | 329 | $84 | 59 | $469 | - | - |
Ranked by booked appointments, not by cost per lead.
Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 52 creatives carried spend this period and 9 of them went live inside it.
#1$143 / appt
#2$535 / appt
#3$455 / apptWhere the leads concentrate. Lead campaigns only.
Bar length is leads; the label shows cost per lead. Lead campaigns only.
Daily conversions against daily spend across the window.
Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.
| Campaign | Status | Spend | Conv. | Cost / conv. | CTR |
|---|---|---|---|---|---|
| NZ - Search - Core - DFW | Active | $5,409 | 19 | $285 | 3.1% |
| NZ - Search - Austin | Active | $3,188 | 10 | $319 | 2.2% |
| NZ - Search - Brand - DFW | Active | $871 | 6 | $145 | 20.2% |
| NZ - Search - Waco/Temple | Active | $865 | 3 | $292 | 3.8% |
| NZ - Search - Window Types - Austin | Active | $484 | 0 | n/a | 2.9% |
| NZ - Search - Window Types - DFW | Active | $403 | 0 | n/a | 5.0% |
| NZ - Search - Window Types - Waco | Active | $390 | 0 | n/a | 4.7% |
| NZ - Search - Competitors - DFW | Paused | $367 | 2 | $184 | 1.9% |
| NZ - Search - Competitors - Austin | Paused | $112 | 0 | n/a | 2.0% |
| Total | $12,158 | 40 | $304 | - |
Every call these ads produced and what became of it, measured on the call itself rather than on the ad platform. Google can see that a call started; this is how it ended. These counts will not tie exactly to the conversion table above, and they are not meant to: Google dates a call to the day the ad was clicked and waits a day for the data, so the same calls land on slightly different days in the two views.
| What happened to the call | Calls | Share |
|---|---|---|
| Reached someone | 31 | 100% |
Platform leads are only the start. This is what happened next in the CRM (MarketSharp) over the same window: how many became a booked sales appointment, and how many have sold. Meta forms land fully tracked; Google runs mostly on phone calls, which are still being connected to the campaigns.
Meta lead forms that landed in MarketSharp.
22% of leads booked a sales presentation this window.
Deals that closed in the window; more of the appointments are still working through.
Forms tagged as the Google landing-page source, after removing test/QA submissions.
Google Ads drove 21 tracked phone calls this window, 14 of them 60 seconds or longer. Calls are matched to Google by click ID, so this includes calls placed from the landing pages, not just the ad call button. Answered calls only. These already feed Google Ads bidding.
| Channel | Leads in CRM | Appts set | Sold | Set rate |
|---|---|---|---|---|
| Meta · Facebook / Instagram | 353 | 77 | 13 | 22% |
| 13 | 4† | 0† | 31% |
Each move ties back to what this window proved.
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