forEcoView Windows DFWOver Jun 27 - Jul 26, 2026, Meta produced 30 booked sales appointments from 105 leads registered in the CRM, a 29% set rate, at $515 per appointment.
We lead with the result, then show how the campaigns and creative produced it.
Lowest cost per lead at $33. Same creative, best economics, so budget stays weighted here.
"06/22 - EV_Ad Creative_v3 (DFW B" drove 71 leads at about $50 each. The message that is landing.
5 lead campaigns contributed, so results do not rely on a single audience.
Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.
| Campaign | Spend | Leads | Cost / lead | CTR | CPC |
|---|---|---|---|---|---|
NZ 01 - DFW Best Performers Form | $4,344 | 86 | $51 | 2.4% | $2.50 |
NZ 01 - Austin Best Performers Form | $4,253 | 79 | $54 | 2.2% | $2.49 |
NZ 01 - Waco/Temple Form | $3,100 | 28 | $111 | 2.1% | $2.12 |
NZ 01 - DFW Form Best CPL | $2,644 | 81 | $33 | 2.8% | $1.34 |
NZ 01 - Austin Form | $1,098 | 7 | $157 | 2.4% | $2.09 |
| Blended lead total | $15,438 | 281 | $55 | - | - |
#1$49 / lead
#2$32 / lead
#3$47 / leadWhere the leads concentrate. Lead campaigns only.
Bar length is leads; the label shows cost per lead. Lead campaigns only.
Daily conversions against daily spend across the window.
Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.
| Campaign | Status | Spend | Conv. | Cost / conv. | CTR |
|---|---|---|---|---|---|
| NZ - PMax - DFW | Active | $8,219 | 32 | $257 | 3.7% |
| NZ - PMax - Austin | Active | $7,535 | 30 | $251 | 3.5% |
| NZ - Search - DFW | Active | $5,107 | 15 | $340 | 3.2% |
| NZ - PMax - Waco/Temple | Active | $3,186 | 12 | $266 | 2.6% |
| NZ - Search - Austin | Active | $2,418 | 4 | $605 | 2.7% |
| NZ - PMax - DFW - Window Installation | Paused | $1,157 | 1 | $1,157 | 3.2% |
| NZ - PMax - Austin - Window Installation | Paused | $754 | 0 | n/a | 3.3% |
| NZ - Search - Waco/Temple | Active | $476 | 0 | n/a | 4.2% |
| Total | $28,853 | 94 | $307 | - |
Platform leads are only the start. This is what happened next in the CRM (MarketSharp) over the same window: how many became a booked sales appointment, and how many have sold. Meta forms land fully tracked; Google runs mostly on phone calls, which are still being connected to the campaigns.
Meta lead forms that landed in MarketSharp.
29% of leads booked a sales presentation this window.
Deals that closed in the window; more of the appointments are still working through.
Forms tagged as the Google landing-page source, after removing test/QA submissions.
Google Ads drove 51 tracked phone calls this window, 32 of them 60 seconds or longer. Calls are matched to Google by click ID, so this includes calls placed from the landing pages, not just the ad call button. Answered calls only. These already feed Google Ads bidding.
| Channel | Leads in CRM | Appts set | Sold | Set rate |
|---|---|---|---|---|
| Meta · Facebook / Instagram | 105 | 30 | 7 | 29% |
| Google · landing-page forms | 71 | 6* | —* | phone* |
Each move ties back to what this window proved.
Budget moved to 70% Search and 30% PMax on July 23, at your direction. The deeper fix is now in flight: your booked appointments from MarketSharp feed back into Google as the signal it bids toward, so the system learns to chase appointments instead of raw form fills.
We push the proven audiences and creative, fix what is expensive, and bring you a fresh read each window. Tell us how the leads land in your pipeline.
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