forEcoView Windows DFW
Meta Ads Report · Last 30 days

255 leads at $68 each.

Over Jun 13 - Jul 12, 2026, Meta delivered 255 leads at a blended $68. NZ 01 - DFW Form carried it at $54 per lead.

See the breakdown ↓What's next →
255
Leads
Meta lead forms
$68
Blended cost / lead
Lead campaigns
$17,425
Meta spend
Last 30 days
$54
Best segment
Lowest CPL
Leads are Meta lead-form submissions. Blended cost per lead covers the lead campaigns; awareness spend is shown separately and excluded.
The story

The window in three moves.

We lead with the result, then show how the campaigns and creative produced it.

01
$54

NZ 01 - DFW Form is the engine

Lowest cost per lead at $54. Same creative, best economics, so budget stays weighted here.

02
50

One creative carries

"04/03 - EV_Before and After_v1 -" drove 50 leads at about $31 each. The message that is landing.

03
5

Diversified sources

5 lead campaigns contributed, so results do not rely on a single audience.

Meta Ads

Where the leads came from.

Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.

Leads & spend per day

Leads Daily spend
Window total 255 leadsShaded band = latest 7 days
CampaignSpendLeadsCost / leadCTRCPC
NZ 01 - Austin Best Performers Form
$4,20774$572.2%$2.31
NZ 01 - DFW Form Best CPL
$4,15877$542.1%$2.16
NZ 01 - Waco/Temple Form
$3,70229$1281.9%$2.83
NZ 01 - DFW Best Performers Form
$3,68868$542.2%$2.49
NZ 01 - Austin Form
$1,6707$2391.6%$3.50
Blended lead total$17,425255$68--

Top-performing creative

Ad creative#1$44 / lead

06/22 - EV_Ad Creative_v3 (DFW Best Performers)

80Leads
$44Cost / lead
2.39%CTR
$3,557Spend
Watch the ad ▸
Ad creative#2$31 / lead

04/03 - EV_Before and After_v1 - Copy

50Leads
$31Cost / lead
2.68%CTR
$1,547Spend
Watch the ad ▸
Ad creative#3$121 / lead

04/03 - EV_Voiceover_v3 - Copy

30Leads
$121Cost / lead
1.46%CTR
$3,631Spend
Watch the ad ▸
→
The fastest gain available. Alongside it, $13,868 sits on the rest of the creative and returned 175 leads at $79 each against the winner's $44.47. 106 of the 148 live ads produced none at all. If that budget performed like the winner it would buy roughly 312 more leads a month. That is arithmetic, not a promise. Consolidate behind what is working.
i
The landing page is holding up. 7% of the people who click actually reach the page (319 of 4,441), and 79.9% of those become a lead. Measured on the lead campaigns only, since an engagement campaign buys profile visits rather than site traffic.
i
A note on reading small numbers. Austin Form landed fewer than 10 leads this period, so their cost per lead swings on a single conversion. Read those as a direction, not a verdict.
Google Ads

Conversions over the window.

Daily conversions against daily spend across the window.

Conversions & spend per day

Conversions Daily spend
Window total 105 conv.Shaded band = latest 7 days
Campaign split

Where the budget worked.

Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.

$6,888
NZ - PMax - DFW
34 conv · $203 CPA
$5,839
NZ - PMax - Austin
21 conv · $278 CPA
$4,549
NZ - Search - DFW
14 conv · $325 CPA
6
Active campaigns
Search + PMax
NZ - PMax - DFW 34 conv · $203 CPA
$6,888
NZ - PMax - Austin 21 conv · $278 CPA
$5,839
NZ - Search - DFW 14 conv · $325 CPA
$4,549
NZ - PMax - Waco/Temple 10 conv · $385 CPA
$3,848
NZ - PMax - DFW - Window Insta 12 conv · $235 CPA
$2,818
NZ - PMax - Austin - Window In 10 conv · $227 CPA
$2,268
NZ - Search - Austin 4 conv · $397 CPA
$1,587
NZ - Search - Waco/Temple 0 conv · $0 CPA
$588
CampaignStatusSpendConv.Cost / conv.CTR
NZ - PMax - DFWActive$6,88834$2033.7%
NZ - PMax - AustinActive$5,83921$2783.2%
NZ - Search - DFWActive$4,54914$3253.3%
NZ - PMax - Waco/TempleActive$3,84810$3852.8%
NZ - PMax - DFW - Window InstallationPaused$2,81812$2353.4%
NZ - PMax - Austin - Window InstallationPaused$2,26810$2274.9%
NZ - Search - AustinActive$1,5874$3973.0%
NZ - Search - Waco/TempleActive$5880n/a3.7%
Total$28,386105$270-
What's next

Where we take it from here.

Each move ties back to what this window proved.

Primary move

Scale the winners, fix what is expensive.

We weight budget toward the lowest cost per lead and the winning creative while holding the expensive segments to prove their CPL can come down.

What we do
Step up the best audience and creative.
Evidence
$54 on the best segment.
Risk
CPL can drift as we scale; we cap increments.
We need
Your read on lead quality by segment.
Operating plan

The next window.

  • Build variations of the winning creative so results do not lean on one asset.
  • Refresh retargeting before frequency wears the warm audience out.
  • Cut or fix the segments running above target CPL.
  • Review lead quality together so we optimize toward closed deals, not just form fills.
The next chapter

Now we scale it.

We push the proven audiences and creative, fix what is expensive, and bring you a fresh read each window. Tell us how the leads land in your pipeline.

Talk through the plan