Paid Media Report

241

Form Submissions

Across the lead campaigns

$20,561

Lead Campaign Spend

Combined lead-driving spend

$85

Blended Cost / Lead

Spend divided by form submissions

$63

Best Segment

NZ 01 - DFW Best Performers Form, lowest cost per lead

01 / The story

241 leads at $85 per lead.

The relaunch is doing what an early lead program should: validating which audiences and ads convert, then concentrating budget on the winners.

NZ 01 - DFW Best Performers Form leads

Lowest cost per lead at $63. Same creative, best audience economics, so budget stays weighted here.

"04/03 - EV_Before and After_v1 - Cop"

Top-converting ad with 38 form submissions at ~$33 per lead. The message that is landing.

Diversified sources

5 lead campaigns contributed this period, so results do not rely on a single audience.

Meta Ads

Where the leads came from.

Cost per result by campaign over the reporting window. Awareness spend is shown separately and excluded from cost per lead.

Campaign	Spend	Form Subs	Cost / Lead	CTR	CPC
NZ 01 - DFW Form	$5,294	75	$71	1.9%	$2.63
NZ 01 - Austin Best Performers Form	$4,656	68	$68	2.3%	$2.15
NZ 01 - Waco/Temple Form	$4,346	30	$145	1.7%	$3.24
NZ 01 - DFW Best Performers Form	$3,509	56	$63	2.0%	$2.66
NZ 01 - Austin Form	$2,757	12	$230	1.2%	$4.45
Blended lead total	$20,561	241	$85

Google Ads

Search and Performance Max.

Google Ads performance over the last 30 days. Conversions are as reported in Google Ads.

$25,708

Google Spend

136

Conversions

Google-reported

$189

Cost / Conversion

Active Campaigns

Campaign	Status	Spend	Conv.	Cost / Conv.	CTR	CPC
NZ - PMax - DFW	Active	$5,739	38	$151	5.0%	$3.49
NZ - PMax - Austin	Active	$4,358	19	$229	3.0%	$2.73
NZ - Search - DFW	Active	$4,312	26	$166	3.5%	$14.87
NZ - PMax - DFW - Window Installation	Paused	$3,503	19	$184	3.3%	$5.89
NZ - PMax - Waco/Temple	Active	$3,015	16	$188	4.2%	$5.91
NZ - PMax - Austin - Window Installation	Paused	$2,536	14	$181	4.8%	$2.50
NZ - Search - Austin	Active	$1,642	4	$411	3.5%	$28.32
NZ - Search - Waco/Temple	Active	$603	0	n/a	3.4%	$26.22

02 / What's next

Where we take it from here.

Keep scaling NZ 01 - DFW Best Performers Form, the lowest cost per lead, and hold budget on the proven audience.
Build more variations of the winning ad so results do not lean on a single creative.
Refresh retargeting creative before frequency wears the small warm audience out.
Review lead quality together so we optimize toward closed deals, not just form fills.

The next chapter

Now we run it.

We keep scaling the proven audiences and bring you a fresh read each period. Tell us how the leads land on your end and we steer toward the cases you want.