forEcoView Windows DFW
Holiday Budget Plan · November to January

December slows down. Meta kept booking.

We pulled the last two holiday seasons from MarketSharp, Meta, Google Ads and GA4. Appointments fell in December both years, but last season Meta booked about the same number of appointments in November and December as in October, at about the same cost. The drop came from other sources.

See the data ↓Recommendation →
-33%
December appointments
74 vs 110 in October, all sources
45
Meta appointments, Dec
47 in October, 49 in November
$608
Meta cost / appointment, Dec
vs $565 in October
$417
Meta cost / appointment, Mar
the best month of the season
Appointments are Sales Presentations set in MarketSharp (EcoView DFW). Meta = lead sources Nativz Marketing, VSL Queen (Face Book) and Target Dial; Google = sources Google and Nativz LP. Data pulled Oct 16, 2026.
The short version

Hold November, trim the holiday weeks, push in February and March.

01
-33%

December is the slow month

All appointments fell 51% from October to December in 2024 and 33% in 2025. November slipped only 20% and 17%.

02
47 / 49 / 45

Meta held through the holidays

Meta appointments in Oct, Nov and Dec 2025, at $565, $548 and $608 each. The December drop came from referrals, the website, other vendors and Google, not from Meta.

03
$417

February and March are the best months

Meta's cost per appointment fell to $480 in February and $417 in March. That is where extra budget works hardest.

MarketSharp, every lead source

Appointments by month, two seasons.

Holiday months in full color.

Sep 2024 to Mar 2025

Sep 24
93
Oct 24
95
Nov 24 holiday month
76
Dec 24 holiday month
47
Jan 25
83
Feb 25
91
Mar 25
151

Sep 2025 to Mar 2026

Sep 25
116
Oct 25
110
Nov 25 holiday month
91
Dec 25 holiday month
74
Jan 26
112
Feb 26
122
Mar 26
179

Sales by month in MarketSharp, Jan 2024 to Oct 2026

Jobs by sale date, every lead source. November and December in full color. October 2026 is month to date (through Oct 16).

26J202427F47M33A38M42J46J32A37S26O20N21D29J202524F40M34A39M58J50J34A30S37O32N22D26J202634F60M31A37M29J27J36A33S15O
i
December is a low month for sales both years (21 in 2024, 22 in 2025). November was the lowest month of 2024 (20) but an average one in 2025 (32). Sales pick up from March: the best months were March 2024 (47), June 2025 (58) and March 2026 (60).

Where the appointments came from, last season

MonthMetaGoogleOther sourcesTotal
Sep 25561941116
Oct 25471944110
Nov 254943891
Dec 254542574
Jan 26571243112
Feb 26681539122
Mar 26813167179
i
Search demand confirms the dip. Organic Google visits to ecoviewdfw.com (GA4) went 183 in October 2024, 94 in December and 155 in January. Last season: 311, 255 and 394. Other sources are referrals, repeat customers, the website, mailers and outside lead vendors.
Meta Ads

Leads went up, bookings held, cost stayed flat.

Last season, both EcoView ad accounts combined. Most of that spend was run by another agency, so read it as direction for this year, not a forecast.

Volume
265 → 417

More leads in November

Meta leads in MarketSharp went from 265 in October to 417 in November and 411 in December, but fewer of them booked: 18%, then 12% and 11%. Holiday leads are easier to get and harder to sit down with.

Auction
+10%

Reach costs a bit more

Meta CPM went from $54 in October to $60 in November and $60 in December, then fell to $45 in January. In 2024 the jump was bigger: $35 to $50.

Check
43 / 44 / 41

Same story on the strictest count

Part of the Oct to Dec 2025 leads tagged Nativz Marketing cannot be confirmed as Meta. They booked only 4 to 5 appointments a month. Counting VSL Queen alone, Meta still booked 43, 44 and 41 appointments, so the holiday pattern holds.

MonthMeta spendLeadsAppointmentsCost per appointment
Sep 25$32,90234656$588
Oct 25$26,57026547$565
Nov 25$26,83941749$548
Dec 25$27,34541145$608
Jan 26$33,70743057$591
Feb 26$32,66736968$480
Mar 26$33,77540181$417
Google Ads

Google follows search volume, and it dips in December.

Searches for windows drop in December while click prices stay about the same.

Searches
-34% / -9%

Fewer searches in December

Search ad impressions fell from October to December in 2024 and 2025, while November was flat or up. January came back above October both years.

Price
$12.58 / $13.94

Clicks do not get pricier

Search cost per click was $12.58 in October 2025 and $13.94 in December. In 2024 it was $34.26 and $34.16. Unlike Meta, Google does not get more expensive over the holidays.

CRM
19 → 4

Google appointments, read with care

Appointments tagged Google in MarketSharp went 19, 4 and 4 from October to December 2025. Google calls were not tracked to the ad until Oct 7, 2026, so this undercounts Google. Search volume above is the more reliable signal.

MonthGoogle spendSearches (ad impressions)Cost per clickAppointments
Sep 25$2,9995,629$15.6219
Oct 25$5,8867,133$12.5819
Nov 25$5,9097,459$11.984
Dec 25$5,9896,513$13.944
Jan 26$8,0668,099$15.6412
Feb 26$14,87210,037$15.2315
Mar 26$17,6589,790$11.4931
i
Spend is all Google campaigns. Searches and cost per click are the Search campaigns, the best read on how many people are looking. Appointments are the ones tagged Google in MarketSharp, which undercounts calls before Oct 7, 2026. We left out Google's own conversion count because in Nov and Dec 2025 it was inflated by low-quality Performance Max leads.
Our recommendation

Hold November, trim the holiday weeks, put it back in February and March.

Against today's $49,000 a month.

Nov
$49,000

Hold the budget

Last November Meta booked as many appointments as October at a slightly lower cost, and searches did not drop. Cutting here would cost appointments without saving efficiency. Waco/Temple stays off until Nov 4 while your salesman is out.

Dec
$41,000

Trim about 15%, mostly Dec 20 to Jan 1

Fewer searches and the lowest booking rates fall in the holiday weeks. We pull back Meta through Christmas and New Year, keep Google on high-intent searches, and run the first three weeks of December close to normal.

Jan to Mar
$49,000+

Full on Jan 2, push in Feb and Mar

Back to full budget when the holidays end. If you want to move money, February and March are where Meta booked cheapest last season ($480 and $417 per appointment).

→
If you want to cut deeper. The cheapest place to save is the last ten days of December, when bookings are lowest. A cut earlier in December or in November would likely remove appointments at about the same cost per appointment as October. We will watch weekly appointments and booking rate in MarketSharp and adjust: this October Meta is running at $815 per appointment month to date, above last season, so we will keep checking it against these numbers.