The account is healthy and in volume. Meta is the efficiency engine, with cost per lead falling week over week from $85 to $52. Google brings the high-intent leads and phone calls at around $189 per lead, which is normal for window replacement. Last week's dip in call volume was the July 4 holiday plus conversion lag, not an account problem. Figures cover the last 30 days through July 6.
Meta and Google play different roles. Meta drives lead volume at a low and falling cost per lead. Google drives higher-intent leads and phone calls, which cost more but close bigger for window replacement. Google is under-pacing on budget, so there is room to scale where efficiency holds.
Cost per lead fell from $85 over 30 days to $58 over 14 days to $52 over the last 7. Click-through is up, CPC and CPM are down. This is the good news for the call.
136 leads at about $189 each, driven by phone calls and form fills. Tracking is clean: soft local actions are excluded and do not inflate the cost per lead.
CallRail logged 13 calls versus 35 the week before, and Google short-window conversions look thin. That is the July 4 holiday plus attribution lag, not a performance break.
Account act_495908001337914. Leads are Meta Instant Form completions. Every window is getting cheaper: cost per lead $85 (30d), $58 (14d), $52 (7d), with click-through rising and costs falling.
| Window | Spend | Leads | Cost / lead | CTR |
|---|---|---|---|---|
| Last 30 days | $20,559 | 241 | $85 | 1.90% |
| Last 14 days | $8,254 | 142 | $58 | 2.30% |
| Last 7 days | $3,980 | 76 | $52 | 2.46% |
DFW Best Performers ($63 per lead, 56 leads) and Austin Best Performers ($68, 68 leads) are the newest and strongest. Star ad: the "Before and After" creative at $33 per lead.
Austin Form runs at $230 per lead on a 1.22% CTR, the clear laggard. Waco/Temple shows creative fatigue: frequency 3.3 to 3.6 and $128 to $159 per lead. Both need a refresh or a budget shift.
CID 525-532-5225. Spend is roughly linear across windows, but the short-window cost per lead looks inflated because calls and CRM uploads land days after the click. Read the 30-day number, about $189.
| Campaign | Type | Spend 30d | Leads | Cost / lead |
|---|---|---|---|---|
| PMax DFW · best | PMax | $5,739 | 38 | $151 |
| Search DFW | Search | $4,312 | 26 | $166 |
| PMax Austin | PMax | $4,358 | 19 | $229 |
| Homepage PMax DFW | PMax | $3,503 | 19 | $184 |
| PMax Waco/Temple | PMax | $3,015 | 16 | $188 |
| Homepage PMax Austin | PMax | $2,536 | 14 | $181 |
| Search Austin · weak | Search | $1,642 | 4 | $411 |
| Search Waco/Temple · weak | Search | $603 | 0 | no conv. |
PMax DFW ($151) and Search DFW ($166) deliver the most leads at the best cost.
Search Austin at $411 on 4 leads, and Search Waco/Temple at zero conversions on $603. Guilherme has already reworked Austin bidding and negatives.
July month-to-date is 11% of the $36,050 monthly goal at day 5 (16% expected). Three PMax campaigns are budget-limited and are the clearest scale candidates if efficiency holds.
GA4 property 359408271 plus the CallRail weekly summary. Traffic nearly doubled on Google PMax, and phone calls are the dominant lead type.
6,773 sessions, driven by Google PMax. Google is the engine in analytics. Meta shows almost no on-site conversions because its leads happen inside Meta Instant Forms, not on the website. That is expected, not a gap.
A real week-over-week drop, tied to the July 4 holiday, with almost all calls from Google Ads. Average duration rose to 3m 21s, so fewer but higher-quality calls.
The v6 migration is fully done. Every active lead-gen campaign, across DFW, Austin, and Waco/Temple, on both Search and PMax, points to the new v6 pages, with Waco and Temple correctly consolidated onto one Central Texas page. DFW converts well; Austin and Central Texas each have one thing to check.
267 sessions to 16 key events, about a 6% conversion rate, far ahead of the older pages.
866 sessions but only 1 on-page conversion. Austin likely converts by phone (untracked to the page), but the form is worth a look.
Paid traffic points here (Waco and Temple, both Search and PMax), yet GA4 registers almost no sessions. That points to an analytics-tag gap on this consolidated page, worth verifying.
Meta is flying with cost per lead falling. Google brings intent and has budget headroom to scale in DFW and Austin PMax. The new v6 landing pages are fully live across every market. Last week's dip was the holiday plus lag, not a problem. Our near-term focus is scaling the budget-limited winners and closing two tracking gaps (Central Texas page analytics and Enhanced Conversions for calls).