The window in three moves.
We lead with the result, then show how the campaigns and creative produced it.
10 leads from Search since Oct 8
$336 on searches for Bois d'Arc Lake property and lakefront land in North Texas. 185 clicks, 11.4% of people who saw an ad clicked.
9 leads in the first 5 days
The leads campaign brought 1,532 people to the landing page at about $0.33 each. The Instagram campaign added $117 to grow @cypresspointtx.
One video is carrying Meta
"One Hour From The Tollway" drove 5 of the 9 Meta leads at about $43 each. The commute message is landing.
Where the leads came from.
Daily volume and cost, then the campaign and creative behind it. Awareness spend is tracked separately and excluded from cost per lead.
Leads & spend per day
| Campaign | Spend | Leads | Cost / lead | Conv. rate | CTR | CPC |
|---|---|---|---|---|---|---|
NZ 01 - Leads - North Texas Best CPL | $504 | 9 | $56 | 0.6% | 4.7% | $0.21 |
| NZ 01 - IG Profile Visits - North Texas Engagement | $117 | 0 | n/a | n/a | 3.6% | $0.38 |
| Blended lead total | $504 | 9 | $56 | 0.6% | - | - |
Top-performing creative
Hook rate is the share of people shown the ad who stayed past 3 seconds. Hold rate is the share of those who kept watching to ThruPlay, 15 seconds or the end. 10 creatives carried spend this period and 10 of them went live inside it.
#1$43 / lead10/09 - Video - One Hour From The Tollway
#2$105 / lead10/09 - Video - 26 Square Miles Of Bass Fishing
#3$19 / lead10/09 - Video - When I Think Of The Lake
Conversions over the window.
Daily conversions against daily spend across the window.
Conversions & spend per day
Where the budget worked.
Spend and conversions by campaign. Brand search is separated so the true acquisition cost stays visible.
| Campaign | Status | Spend | Conv. | Cost / conv. | CTR |
|---|---|---|---|---|---|
| NZ:Search | Lake Homesites | North Texas… | Active | $336 | 10 | $34 | 11.4% |
| Total | $336 | 10 | $34 | - |
Where we take it from here.
Each move ties back to what this window proved.
One campaign carried this. Widen it before scaling it.
Everything here came from a single campaign, so there is no second line to weight budget against yet. The next step is a second audience or creative to compare it with, and only then a budget increase.
- What we do
- Add a second line to compare against.
- Evidence
- $56 per lead on the only campaign producing leads.
- Risk
- Scaling a single campaign hides whether the cost holds or the audience is simply small.
- We need
- Your read on which audience to open next.
The next window.
- Build variations of the winning creative so results do not lean on one asset.
- Cut or fix the segments running above target CPL.
- Review lead quality together so we optimize toward closed deals, not just form fills.
Now we widen it.
We push the proven audiences and creative, fix what is expensive, and bring you a fresh read each window. Tell us how the leads land in your pipeline.
Talk through the plan