- Broad audience across North Texas (DFW north suburbs and the lake area)
- 4 to 5 approved videos, Learn More button
- First 2 weeks optimize for landing page views, then for leads
The plan
Three campaigns
| Campaign | Goal | Optimizes for | Ad spend |
|---|---|---|---|
| Meta: Leads - Homesites | Homesite inquiries | Website leads | $2,000/mo |
| Meta: Instagram Profile Visits | Awareness, followers | Instagram profile visits | $500/mo |
| Google: Search - Lake Homesites | Catch active searchers | Clicks, then leads | $750/mo |
| Total | $3,250/mo |
Proposed ad spend, billed directly to Cypress Point by Meta and Google. Every campaign sends people to info.cypresspointtx.com. Housing ad rules apply on both platforms: no age, gender or ZIP code targeting.
Approve each campaign
How each campaign is built
Mark each campaign approved, or request a change right under it.
- Same audience, Instagram placements only
- 3 to 4 lifestyle videos, View Instagram Profile button
- Sends new people to @cypresspointtx
- Bois d'Arc Lake property searches (about 290 a month in Texas)
- Texas lakefront lot searches (about 1,040 a month in Texas)
- Brand searches, with fishing, camping and rental searches excluded
The ads
Ad previews
Each ad's preview link is added here for your approval before anything goes live. Planned amenities are labeled as planned, and only confirmed prices are used.
Pre-Launch
Pre-Launch Checklist
Check items off as they are done. Add or regroup items as needed.
Where leads go
From the form to your sales team
| 1 | Form on info.cypresspointtx.com, with the ad source captured | LIVE |
| 2 | Contact created in your HubSpot | LIVE |
| 3 | Lead tracked in Meta and Google so the campaigns learn | LIVE |
| 4 | Your sales team is alerted and follows up fast | TO CONFIRM |